Blogging: Simple Wins

Grecia, Costa Rica

Consider a typical strategy to attract loyal readers:

• publish targeted, long form content consistently
• build an email list
• employ a pop-up form to capture subscriber email addresses
• select or create a freebie lead magnet to entice readers to join your email list
• drop calls to action throughout posts, pages and the sidebar to capture subscriber email addresses
• patiently email your list newsletters consistently
• craft in-depth, thorough, targeted email newsletters

At the end of this complex process, most bloggers believe that they are good enough finally to prove themselves to readers who morph into loyal followers.

This circuitous approach is common. Most teach it or some form consistent with it.

I questioned the approach many blogging moons ago.

Why not just publish detailed, targeted blog posts and offsite content to:

• prove your credibility?
• attract targeted readers to your blog?
• allow the content to turn casual reader into loyal follower?

I chose to follow this simple approach because simple wins. Solve problems. Draw loyal readers. Simple. Successful. Done. Complete.

What about building an email list, nabbing lead magnets, popping up capture forms and calling readers to join your list persistently?

Feel free to do all those things but know that adding complex, not necessary steps to the blogging process *because of your intimately personal fears* moves the needle from winning to losing. I mean each inefficient step loses something versus gaining something towards winning.

For example, skeptics need detailed, targeted content, an email magnet freebie and detailed newsletters to turn into loyal fans….if the skeptics ever make this less than seamless transition. Why waste time contorting yourself like a pretzel with complex strategies to convince skeptics when simply drawing loyal readers, fans, customers and clients with detailed content cultivates a full time blogging career more swiftly?

Simple wins.

Complex loses.

Doing more complex work to convince less convinced people makes no sense.

Doing more simple work to align with trusting fans makes all the sense in the world.

But few make this illusory quantum leap because inner exploration of fear seems too unpleasant a task.

Why would anyone fear that their thorough content is not good enough to attract loyal readers?

In their minds, these individuals fear that they are not good enough to draw quality traffic with content alone. Enter complexity, with its lead magnets, detailed newsletters and step upon step because YOU fear not being enough, draw tire kickers and skeptics who reflect the fear back to you and the whole complex, straining, striving, heavy process continues.

I Am Not Against Lead Magnets or In-Depth Email Newsletters

Does sweetening the blogging pot with lead magnets and rich newsletters feel fun to you?

Yes?

Do both for both seem part of your blogging path to being truly helpful.

But a hefty number of bloggers who use each tactic complain about struggling. Making matters more obvious, some publish detailed, targeted content clearly capable of drawing loyal readers in the mind of clearer, confident bloggers who trust their content.

Why add blogging work to your plate when facing fear and trusting your content lets the posts and offsite stuff work for you around the clock?

I learned from a seasoned blogger to publish thorough content and let it do what it does.

I promote posts and publish targeted content offsite but also trust my content to do what it does, as this posturing pro taught me.

How about you?

Do you let content do what it does?

Or do you fear not being enough and add complexity to your blogging strategy?

What do you need to trash?

How do you need to simplify your blogging approach?

What complex tactics do you need to prune?

Observe Your Fears

I observed my intimately personal fears concerning not being good enough which colored my content to not be good enough.

Facing, feeling and forgiving at least some fear gave me increased confidence. Being confident goaded me to trust my content to work for me around the clock. Here begins a blogging asset. Now something works for me passively because I trust myself and the depth of Blogging From Paradise blog posts.

Explore your fear to facilitate this process.

Look into your mind. What blogging advice do you follow? Why? What fears call the shots with your blogging strategy?

Note bending over backwards for:

• testimonials
• reviews
• endorsements

because you fear that without others professing how wonderful you are that no one will:

• follow your blog closely
• hire you
• buy your stuff

Do you believe these ideas because you fear that you and your blog posts are not enough?

Or do you believe these ideas because you deeply trust yourself and your blog posts to earn trust, draw loyal readers, attract customers and generate clients?

The answer is obvious if you care to look there, face your fear and see the truth.

I advise you to do it in order to have peace of mind. Never mind removing stressful steps from the blogging process. I have not even mentioned how much time you will save begging, pleading or politely asking for endorsements when your blog posts prove to be the only endorsement that is:

• true
• absolute
• credible

Any endorser can lie out of a sense of:

• guilt
• misplaced duty
• misunderstood responsibility

Detailed, targeted, helpful blog posts do not lie.

What you see is what you get.

People lie for all sorts of reasons.

Publishing detailed, targeted content absolutely proves that you know your shit inside-out.

I do not seek positive reviews because 300 plus already grace Blogging From Paradise Dot Com.

The positive reviews are called “blog posts”.

Each blog post on this online real estate:

• serves as an endorsement that I know how to guide bloggers
• acts like a testimonial for my premium offerings
• provides you with positive feedback as far as my blogging teaching style
• behaves like a 5 star review for bloggers resonant with my school of blogging thinking

I just keep creating more positive reviews through my content on a daily basis.

Doesn’t that make sense?

Simple wins.

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