2 Common Memes Holding Bloggers Back |

Ryan Biddulph June 24, 2023 blogging tips 🕑 5 minutes read

Saigon, Vietnam

Diving deeper into blogging often reveals that succeeding hinges on identifying and letting go limiting beliefs.

Spotting and facing limiting ideas is the quickest way to accelerate your success.

Of course, this may feel uncomfortable. The truth burns the ego.

Blaming people, places or things for personal failures feels more comfortable even if it means struggling.

Successful bloggers look within.

Aspiring pros prune limiting beliefs sitting in the mind ruthlessly.

Established pros continue mind pruning years into their blogging career.

Finding my mental blocks on a regular basis feels fun most of the time. I get to dissolve memes, help more people and thrive in the process.

In moments though, expressing fears fueling mental blocks feels uncomfortable; part of the blogging game.

I spotted two painfully common blogging myths recently.

Each appears to hold back many bloggers.

Own and shed these limiting ideas.

Position yourself to succeed by letting go what contributes to any struggles.

1: Blogging Is Expensive

Odd memes circulate through the blog-o-sphere.

Some believe that blogging seems expensive.

Others spread this scurrilous rumor.

In reality, blogging is one of the more inexpensive ways to build an online business.

Blogging Costs

Blogging requires:

buying a domain and hosting
buying a premium theme

Buying a domain costs roughly $15 to $20 per year.

Buying hosting costs roughly less than $10 per month for new bloggers with little traffic.

$120 plus $20 equals $140 per year.

You probably wasted $140 on worthless things.

Truthfully, you probably wasted $140 on meaningless things in seconds or minutes.

Does investing $140 over a year in a fun, freeing, online business sound like a waste of money? Does this sound expensive?

Bloggers who claim blogging to be expensive usually blow $1000’s to tens of thousands of dollars on truly meaningless, worthless things.

Some go $300,000 to $500,000 or more into debt to a bank for 20 or 30 years to live within a collection of timber called a “house”.

But these same debtors – miss a mortgage payment to figure out who owns the house – believe that investing $140 for a year is expensive and pass on blogging.

The ego is ruled by fear so it makes odd decisions and adopts insane perspectives.

Blogging is a dirt cheap way to build something with astoundingly exponential growth over the long haul.

Bloggers need to work generously, patiently and diligently to succeed but the financial investment is a pittance.

When Does Blogging Become More Expensive?

Blogging does become more expensive after you’ve worked patiently for 1, 2, 3 years or more to drive a heavy volume of highly-targeted blog traffic which increases time spent onsite. Don’t worry; it’ll be quite a while before you reach this point.

First off, high traffic blogs need ample server resources to handle heavy traffic.

Secondly, as your time spent onsite rises, blogs require more server space to handle everyone sticking around to read posts for a few minutes or even hours.

As more interested readers visit your blog and stick around you need to invest more money in premium hosting solutions.

Blogging becomes more expensive since you need to invest more money in hosting solutions with traffic rises and more time spent onsite.

$7 per month ain’t gonna cut it, folks.

You will be getting in to $20, $30, $40, $50 per month or more as a hosting cost.

But almost all business models require greater financial investment to expand.

This is par for the entrepreneurial course.

If you desire freedom and wealth without investing a single penny you are living in Lala Land, folks.

However, blogging is one of the most budget-friendly business models in existence.

Leveraging potential compared to financial investment is astounding.

Dominating Google or building a large, loyal, targeted tribe takes year’s worth of intelligent work but basically costs peanuts.

Meanwhile, big businesses – who admittedly have money to burn – spend hundreds of thousands of dollars in some cases to achieve a similar level of scale.

If you have not a couple hundred thousand burning a hole in your pocket now and do not mind busting your tail intelligently and investing a few bucks for a while, blogging is about the best way to leverage an online business into the stratosphere over the long haul.

2: Bloggers Need Tons of Testimonials to Sell Anything

This is simply not true.

I sell stuff with no testimonials.

Making things even more interesting, some Blogging From Paradise products – when affixed to business pages littered with testimonials from high level bloggers – barely sold.

Selling anything through your blog does not depend on what other people say about you but how people individually decide to trust you.

Getting testimonials can help to generate referral business but no blogger needs testimonials to make sales.

What do you need to make sales?

Trust.

How can you gain trust?

At last count, bloggers can gain trust through limitless channels.

Focus not on the channel through which you gain trust as the sales-maker.

Focus on gaining trust wherever you are online to generate sales.

Practical Example

Most of my “sales” pages lack testimonials.

Customers buy Blogging From Paradise products.

Customers see my:

blog posts
videos
tweets
Facebook updates
LinkedIn updates

and choose to trust my blogging advice based on the content.

Since they trust me through those channels they buy my stuff. None need someone else to claim how wonderful I am.

Feel free to ask for endorsements. Do not hesitate to ask for testimonials. Referral business based on positive reviews can expand your blogging business.

But you never need positive reviews to gain trust because potential customers trust you and your insights based on a wide array of channels and factors.

Some buy based on reading glowing testimonials. Others buy because you are handsome (that’s a joke…..maybe). Others buy based on your long-form blog content. Others buy based on seeing your blog ranked at position 1 of Google. Others buy because your live broadcasts emitted a personable, human, trustworthy air.

Never handcuff yourself with this common limiting belief. Give some time to generating positive reviews if you wish but more time to helping people and gaining trust through various channels.

Let your readers, customers and clients decide how to trust you, your content, your products and your services.

Allow them to make their own decisions to grow your business instead of stumbling over yourself to beg for testimonials like a maniacal mendicant.