Nizwa, Oman
Blog engagement gets a good deal of pub.
Pros guide bloggers to boost engagement. People need to engage content for the content to be relevant. On a literal basis, unless some form of interaction occurs, content ceases to exist.
Does that sound harsh?
You bet ya.
Is it true?
Yep.
But bloggers make the amateur hour error of engaging anything that moves. Chasing strangers makes little sense. Engaging critics makes even less sense. Engaging spammers, disinterested individuals and non-committal folks makes even less and less sense.
One engagement secret – to the masses at least – changes your blogging course. Perhaps this unfolds slowly but surely. Maybe change seems more dramatic by honoring this smart blogging tactic.
What is it?
Heavily engage people who express a deep, genuine interest in your content. Largely look past everyone else. Largely be a passer by with everyone else.
The First Part
Here’s how I do it: people who engage my content on, say, Twitter, thoughtfully, get all of my engagement attention on the platform.
Imagine if someone retweeted my content along with a mindful comment. I reply to that individual with at least 3 to 4 sentences (typically) if not more because where your attention and energy goes, grows. The secret? Not only does deeply engaging authentic people solidify your bond, it gives the content greater exposure before the peepers of like-minded people. New, targeted folks find these posts because the algorithm makes it so. The algo sees genuine engagement combined with valuable content to give it greater exposure for like-minded folks.
Think about it. Highly engaged content brimming with meaningful comments gains steam in the mainstream of social networks. The algorithm determines this. This heavily engaged content dripping with helpful thoughts pops up on the radar screen of like-minded folks resonant with the content.
Like-minded folks become new readers. Some become loyal readers. Some become customers and clients. Some become referral traffic builders. Some become referral business builders.
How did these individuals find you?
You gave deep, meaningful, thorough engagement to people who love your content. Think of it as feeding rabid fans. Or consider it being truly helpful for those who want the help.
Where your attention and energy goes, grows.
Give it to fans who build your fan base and accelerate your blogging success.
Most bloggers are cool on this part. We kinda get part 1. At least most bloggers possess some rudimentary understanding: help people who want the help, thoroughly, to increase traffic and blogging income.
Now comes the typically tough part……
The Second Part
Looking past everyone else instantly is not easy.
Most harbor unconscious guilt.
Most feel a deep sense of loss, scarcity or poverty, but way down in the unconscious mind.
Some experience this fear quite consciously.
Letting go non resonant people means NOT engaging anyone else. Or lightly engaging blase people. This is usually difficult at first because worldly business platitudes preach speaking to anyone and everyone.
Consider the general idea that speaking to more people increases business success.
At first glance, this appears to be true.
But it is false.
Success means prospering from a freeing, peaceful, efficient mindset. Speaking to many non-resonant people is not prospering, imprisons you to time and location, feels chaotic and is highly inefficient.
Give great attention, energy and engagement to folks who buy into your content. Give light engagement to lukewarm folks. Give no engagement to everyone else.
Doesn’t that pass the logic test?
Doesn’t it make sense?
Yet following this practice triggers guilt. I know. I had to go through this guilty period. I felt bad looking past non-resonant individuals. I also felt the need to prove, convince or cajole lukewarm readers. Meanwhile, I felt overwhelmed after engaging non-readers and trying to give the lion’s share of love to loyal, resonant, Blogging From Paradise readers.
I only established some burgeoning peace of mind by not replying to people who clearly were not a match.
If people do not really want what you have to offer just look past them because both parties do not match up.
If people maybe want what you have to offer give ’em a tiny bit of engagement. Some feign interest. Feign it back. Give ’em a little sugar. But put the ball in their court. Be posturing. Let them decide. But busy your ass by moving forward to create more content for your targeted reader. Busy your bippee a little bit more by engaging loyal, highly interested readers thoroughly, with detailed, authentic chats.
Feed your fans.
Starve your critics.
Give a teeny weeny bit of engagement to those harboring a passing, or mild, interest in your blog.
Train your mind to look past people who do not really want your offering.
Give your mind fully to people who dig your delivery in a major league way.
Twitter, Facebook, LinkedIn and other channels gradually send loyal fans to your blog if you become prolific, consistent and patient.
Chat with these folks. Ask them questions. Answer their questions. Engage in extended conversations.
Doing this feels fun.
Doing this amplifies your success.
This is your goal.
This is your success.
This is how to grow your organic traffic.
This is how to increase blogging business.
Lightly engage the lukewarm crowd.
Look past everyone else because everyone else is a non-match.
Conclusion
Never take this post personally.
Do the mental legwork that most refuse to do to achieve peace of mind and business success.
Give your engagement attention and energy to loving fans. Drill down into genuine conversations with these folks. Keep the engagement train going. Reply. Respond. Bond.
Succeed by giving engagement attention and energy to people who co-create your collective success.
