Single Topic Vs Multi Topic Blog: Which Is Better for You?

6
  July 20, 2021 blogging tips 🕑 7 minutes read

Road to Arthur’s Pass, New Zealand

 

(Updated 7/20/2021)

 

Bloggers often struggle to pick either a single topic or multi topic blog.

 

Specializing in one blogging niche makes sense logically but emotions cloud good judgment in most cases. Human beings trust specialists who do one thing well. People tend to distrust generalists who do many things poorly.

 

However, exceptions to this rule exist. A few bloggers experience worldly success blogging about multiple topics but this rare lot gets clear in mind and usually hires a team of skilled writers to cover each topic thoroughly.

 

Before you decide whether to blog on one or multiple topics keep these ideas in mind.

 

Single Topic

 

Pros

 

Become a Trusted Specialist

 

Single topic blogs focus your attention and energy on one end.

 

Readers benefit from your singular focus through the concept of specialization.

 

Readers benefit from your singular focus through the concept of specialization.Click To Tweet

 

Observe the offline world. Lawyers give all professional attention and energy to studying and practicing law. Specializing in law influences people to hire these individuals as trusted specialists who know the law inside-out.

 

Single niche bloggers instill a similar level of credibility. Imagine a blogging tips blogger. He or she gives 100% of their professional attention and energy to sharing blogging tips with you. Since where your attention and energy goes, grows, a blogging tips blogger offers the best blogging tips advice.

 

Credible blogging authorities almost always develop a skill tackling a single blogging niche. Readers know them as the go-to guy or gal in the niche based on the concept of specialization. While multi-topic bloggers spread out their vital attention and energy to various niches the single niche blogger concentrates their attention and energy on one niche to rise to the top of that sector.

 

Greater Income Potential Based on Personal Experience and Knowledge

 

Blogging about a single niche influences you to:

 

  • become highly knowledgeable about the niche
  • gain great experience in the niche
  • become confident in helping readers through a wide range of products and services related to the niche

 

Every leading single niche blogger becomes a niche expert. Niche experts can seamlessly become:

 

 

because making money through various channels gets easier if you have 5,000 to 10,000 hours or more of experience in one niche. Monetizing effectively simply becomes packaging your extensive knowledge into different packaging. Create 5 blogging courses. Self-publish 10 blogging eBooks. Coach aspiring bloggers. Be a consultant aiding bloggers. Opening each of these income streams positions you to profit freely.

 

In essence, single niche bloggers become “forced specialists” with unlimited earning potential through a wide range of income channels. Knowing your single niche inside-out maximizes your income potential.

 

Video

 

How to Pick the Right Blogging Niche for You

 

 

Cons

 

The chief con of running a single niche blog is completely mental. Facing, feeling and release ego-fears in mind makes for an uncomfortable experience.

 

Fears concerning:

 

  • leaving money on the table
  • missing out on a bigger audience
  • not sharing what your ego desires to share

 

feel unpleasant to embrace. But hugging each fear is critical to becoming a credible specialist in your niche.

 

Less Potential for Quick Scaling

 

Going global with greater speed seems hampered by specializing in one niche.

 

Throwing out a multi-niche net gives your blog greater exposure. Specialists usually do not gain such global visibility quite as swiftly because single niche bloggers limit their audience.

 

Quick scaling potential lessens as you focus solely on one niche.

 

Time Element

 

Building a single niche blog into a full time venture yields great income potential but takes a great deal of your time.

 

Even highly skilled single niche bloggers who become leading professionals spent years:

 

  • learning
  • practicing
  • mastering

 

to become blogging leaders in their niche.

 

Single niche blogging is not for impatient individuals.

 

Multi Topic

 

Pros

 

Multi niche bloggers potentially reach a far wider audience swiftly based on mass appeal.

 

Hiring a team of skilled contributors who credibly cover a wide range of topics increases blog and brand exposure exponentially within a relatively short time frame. If you intend to be seen by as many people as possible quite fast it makes sense to run a multi-niche blog by hiring to small army of trusted writers to flesh out those niches thoroughly.

 

Observe news or news-related blogs covering multiple topics to see this mass appeal concept in action.

 

However, before you begin to cover multiple topics consider the downsides of taking this approach.

 

Cons

 

Credibility Difficulties

 

All of you are familiar with the phrase “Jack of all trades and master of none.”

 

Whether an individual blogger or team of writers publishes content spanning multiple niches a general credibility issue plagues most multi niche blogs. People maintain a healthy dose of skepticism in judging whether or not a single blog adequately, thoroughly and credibility covers multiple topics when most blogs specialize specialize solely in each topic.

 

Playa Dominicalito, Costa Rica

 

For example, imagine finding a multi niche blog covering:

 

  • internet marketing
  • blogging tips
  • making money online

 

Do you honestly believe that the blogging tips published on a multi niche blog are more:

 

  • credible?
  • trustworthy?
  • reliable?

 

then the blogging tips published on Pro Blogger? Darren and his stable of skilled writers have spent tens of thousands of hours collectively spanning over a decade to become trusted, credible blogging tips specialists. This is why 300,000 people follow Pro Blogger as a blogging tips leader and maybe a few people lazily scan a blogging tips article on most multi niche blogs.

 

Multi niche bloggers have a steep, uphill climb in the credibility department because human beings trust specialists before generalists.

 

No Sharp Targeting

 

Imagine blogging for people who may or may not be interested in 5-10 topics.

 

Attempting to monetize a largely untargeted following becomes highly challenging.

 

Segmenting offers multi niche bloggers one potential monetizing option but the work, time and energy required to segment effectively may become overwhelming.

 

How do you gauge reader feedback if readers express interests in ten different niches? Do you run ten separate email lists? How do you monetize your blog for readers who enjoy five or ten different niches? Do you write 10 different eBooks?

 

Financial Investment in a Team of Contributors

 

Hiring 5, 10 or 20 skilled, highly credible writers requires a significant financial investment.

 

Most bloggers cannot afford to invest thousands of dollars monthly to hire skilled freelance writers.

 

Unless you have a sizeable blogging budget it will be difficult to run a credible multi-author blog.

 

Maintaining Brand Voice Among Contributors

 

Attempting to maintain a consistent brand voice among your writing team makes for a difficult task.

 

Every writer has their own personal voice. Training writers to blog according to your brand voice challenges multi-topic bloggers.

 

Imagine one writer creating a positive, uplifting blog post covering one topic. But another writer employs a negative, pessimistic approach covering another topic. Confused readers often stop following multi-topic blogs for this brand voice issue. Scaling effectively becomes impossible as more confused readers head for the hills.

 

Hiring an editor could help in this regard but increases your blogging budget. Reading posts to ensure brand voice continuity may consume a decent chunk of your time if you fly solo with this task.

 

Mental Clarity

 

Rare indeed is the multi-niche blogger who covers multiple topics from an intent of:

 

  • abundance
  • detachment
  • full clarity

 

These few clear souls run successful multi-topic blogs as individual bloggers but establishing that level of mental clarity seems incredibly rare.

 

Oman

 

Let’s face it; most bloggers choose to blog about multiple topics from energies of fear.

 

Multi-niche bloggers often fear:

 

  • missing out on readers
  • not blogging for a big enough audience
  • missing out on profit potential

 

Bloggers who desire to cover multiple niches usually pick topics according to ego wants versus reader needs.

 

Bloggers who desire to cover multiple niches usually pick topics according to ego wants versus reader needs.Click To Tweet

 

Unfortunately, your ego does not:

 

  • buy your products
  • hiring you for your services
  • follow your blog diligently to increase your email subscriber count

 

Other human beings allow you to become a professional blogger based on *their*:

 

  • needs
  • problems
  • dreams

 

being addressed by you through your blog content.

 

Perhaps your ego wants to blog about personal interests but readers quickly verify that wide-ranging ego wants do not match with their specific needs related to one niche.

 

Demanding Individual Workload

 

The amount of time, energy and focus to become:

 

  • credible
  • trustworthy
  • skilled

 

through multiple niches as a single-niche blogger becomes virtually impossible as you intend to genuinely scale.

 

Falconer in Doha, Qatar. Falconry is a big deal in that land, a status symbol thing.

Doha Qatar.

 

Bloggers inaccurately assess multi-niche individual bloggers as being successful based on the prism of their dwarfed vision and low expectations. Unless this single human being maintains pristine mental clarity the individual will not have the time, energy and focus to drive 20 million trusting readers to their multi-niche blog monthly.

 

Once again, these rare individuals are one of the few who blog from sheer clarity and trust. At the end of the day, most individual bloggers choose multiple niches based on fear. Blogging from fear leads to struggles, failing and quitting.

 

Conclusion

 

Consider running a single niche blog unless you establish razor-sharp mental clarity or hire a team of skilled writers.

 

Ultimately, make your choice based on your mindset, budget and blogging goals.

  1. Anthony Gaenzle says:
    at 9:23 am

    This is a great article. My blog sort of walks the line here. I focus on marketing and business tactics for small businesses, startups, and individuals, but within that general concept, my topics range a lot. However, they stay relevant to that original scope. Then you have blogs that will have categories like business, movies, cooking, and travel tips. I think in those case where all the topics are different and not really related, one major challenge is SEO. It would be difficult to optimize your site so that Google can recognize the concept or the value it adds for readers.

    • Ryan Biddulph says:
      at 12:49 pm

      You do an excellent job tying in similar niches under your marketing umbrella Anthony. Evidence is in your tremendous business growth and brand clarity too. Well done!

  2. Janice Wald says:
    at 11:14 pm

    Hi Ryan,
    I saw this question on Reddit. You and I both answered the same way: a single niche blog is better. I like your analogy: jack of all trades and master of none. It is important we look like authorities in our niche.
    You gave a thorough coverage of both sides of this issue.
    Janice

    • Ryan Biddulph says:
      at 11:37 pm

      That same question we both read inspired me to write this post Janice. Specializing makes blogging a bit easier for sure.

  3. Moss Clement says:
    at 2:44 pm

    Hi Ryan,

    Having a single niche blog is ideal since it makes you an expert quickly and builds your brand authority. Moreover, optimizing for SEO becomes easier, and Google spiders will quickly identify what your blog represents. The cons are enormous; you also attract a targeted group of readers who will trust you and willingly sign up to receive your emails and convert into paying customers.
    I didn’t realize that when I started four years ago and blogged about multiple topics. The best way to do multiple topic blogs is to establish your niche, grow your readership, and gradually add relevant topics that relate to your primary niche.

    • Ryan Biddulph says:
      at 5:36 pm

      All good points Moss. Specializing has many benefits we see in the online and offline world. Thanks buddy. 🙂

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