Bloggers usually cling to this attitude:
“I will look for readers, customers and clients.”
The mindset seems to be that blogging is easy enough to simply ask for readers, customers and clients to come to you via a:
- Tweet
- Facebook post
- LinkedIn post
- private message
- comment
Should you use this strategy?
Does this tactic pass the smell test?
Pay attention to the URL slug for this post. Clever readers who pay close attention to my shenanigans see “look-under-rock-success-found.”
The mindset is to search for human beings who:
- visit your blog
- hire you
- buy your stuff
Is this strategy logical?
Is blogging this easy?
Does it make sense to just ask friends, family and strangers to do you a favor?
Look Closely with Your Mind
Think carefully. Look really closely at this strategy.
Readers do not:
- hide under rocks
- grow on trees
- magically find your social media posts published to look for blogging readers and business
because the world never works that way as far as sustainable growth.
After your Aunt Ernestine does you a solid by clicking a blog post link and the Facebook Page that you set up for your dog also shares your latest blog post…..the search ends because the favors and manipulative schemes peter out.
Looking for Blogging Success Is Not Logical
Stop looking for blogging success.
Let go this illogical strategy.
If looking for success worked then all professional bloggers would:
- rarely publish detailed content
- ask for readers, customers and clients through social media updates, comments and private messages
- rake in big bucks
Pay close attention to professionals. None look for success. All earn success by publishing helpful content which passively, organically and consistent attracts:
- readers
- customers
- clients
First, you build something helpful onsite. We call this a blog. Then, you build something helpful offsite. Potential ideas include guest blogging and publishing practical content to social media. Readers, customers and clients find your offsite content and migrate to your blog.
This process is long.
But other processes are insane because illogical strategies makes no sense.
Do you want success?
Or do you want to bang your head against the wall before quitting your blog?
The sane, successful, patient, calm, helpful, long haul way wins and every other strategy fails sooner than later in a big old ball of stress, frustration and depression.
You have to begin REALLY thinking deeply because most blog mindlessly. Most blog with a lottery mentality versus earning with a scientific mentality. Most think:
“Let me take a chance with these random strangers.”
Is that technique intelligent? Do you feel smart looking for readers from a random group of strangers?
The technique is unintelligent because it comes from a mind clearly not thinking really deeply, closely and carefully about the strategy itself.
Why do most rarely if ever think?
You and everyone around you predominantly thinks, feels and behaves on an unconscious level. Robot-ville. Mindlessness. Unawares.
Me too for a fair amount of time.
But since I write posts like this it proves that I’m doing some mind training, at least.
I have also experienced the benefits of creating something that works for you around the clock. Building assets affords you some level of freedom because the asset works for you.
On the flip side of things, if you look for blogging success it involves trading;
- time
- energy
- work
for every blog reader and penny gained.
Inbox Hunters
I checked my inboxes a few moments ago; hence the blog post. As is typically the case, most messages came from bloggers who:
- look for
- chase
- hunt
success by asking me if I needed their business services.
Consider the 100’s to even 1000’s of hours this crowd wastes pitching uninterested people their business. Does that look like freedom to you? Does trading thousands of hours of your time to get rejected or ignored by random strangers sound intelligent? Does it sound like freedom? Does it sound sane? Does trading time, energy and bodily work 100% dependent on your presence sound like a freeing, relaxing business? Or does it sound like a glorified job?
Work this job if you wish. No condemnations here.
But be not surprised when you feel bound, stressed, frustrated and NOT free when you unconsciously choose to trade time, work and your bodily presence for freedom, organic traffic and passive income.
Do you want to build something that works for you around the clock?
Or would you rather spend 1000’s of hours pitching random strangers while hunched over a laptop?
Ask these questions. Wait for genuine answers.
Sometimes, you will only choose freedom, peace, intelligence and helpfulness after being hit over the head with some hard, honest but liberating questions……and equally honest answers.
Before You Look……Help with Content
Publish targeted, detailed content to your blog and offsite sources before looking for success via a random pitch post on social.
Looking for success seems incredibly easy at first glance which proves its insanity as a long term business model.
By using the word “insane”, I mean that you do not think sanely before publishing the update. The moment you think sanely you realize that blogging is not as easy as asking or looking for readers, customers and clients who show up and help you go pro.
Thinkers see the foolishness with this silly approach and publish targeted content instead.
Targeted content does some work for you passively.
First, you create and publish targeted content to your blog and offsite. Readers who come across it and resonate with your guidance deem you, your post and blog as being credible. Some of this trusting crowd buy your stuff, hire you and/or build referral business.
This is the sane, intelligent, scientific process of building something helpful – patiently, calmly and consistently – which allows loyal readers, customers and clients to find your blog.
Help people who look for you.
Be The Hunted Not The Hunter.
Stop chasing.
Start helping.
Doesn’t that make sense?
Practical Tips to Follow
- honestly admit that you may be looking for blogging success
- face, feel and look past fears in your mind fueling this delusional thought system; fears of loss, criticism, failure and the general hopeless urge to get something for nothing in case the blogging gig becomes “pointless” to you seem to be obvious motivators
- surround yourself with pro bloggers who remind you to build something helpful which attracts success to you
- migrate out of struggling blogger circles which simply have no idea what they are doing
- train your mind on a daily basis through meditation or general observation
Conclusion
Follow the practical tips above.
Stop looking for success.
Build something helpful which draws interested people and success to you.