Chumphon Thailand
Google has you.
Facebook has you.
Email marketing has you.
I mean, like, literally.
Bloggers believe that every site has power over their blog. We need Google. We need email. We need Facebook. We need backlinks. We need connections. We need friends.
Bloggers give their power away the moment one mentally forfeits their blog.
Publish one post. Get offsite. Visit offsite sources. Promote. Distribute. Wait. See what offsite sources yield traffic. Did Google send people to your blog? Give Google power. Did Mail Chimp send people to your blog? Give power to Mail Chump. Did Goggle send people to your updated and republished blog posts? Give more power to Gogle. Did ForgetIt Reddit send people to your blog? Spend time over there; the Q and A community has the power now. You may as well give power to that community, right?
Is it any wonder why bloggers feel powerless?
Who really takes their blogging power back? Who builds everything to funnel to their blog? Who sees distribution channels like branches not the freaking roots and tree trunk? Do most bloggers view Google or their blogs as the source of blog traffic and income? Do most bloggers give all the power to Google or to their blogs?
How Do You Get Your Blogging Power Back?
Write and publish the next post for your blog. Do that again. Do that again. Do that again.
Something neat happens.
As you work distribution channels like Google, Facebook and Mail Chimp a sneaky idea surfaces.
Every detailed blog post you publish takes power away from Google, Facebook and Mail Chimp because the blogging ball is in your court with alarming frequency, based on how prolific you become.
Google has like a gazillion trillion pages. I get it. But what happens when your blog goes from 5 pages to 10 pages? What happens when the 100th blog post goes live on your blog? Your online real estate becomes more powerful. Google is still Google but do you bow to the site as freely as your online real estate expands? I don’t think so.
Confidence Problem
Bloggers lack confidence because most are Google-optimizers, list-builders and social media users not bloggers.
Writing and publishing blog posts comes first. Distributing blog posts comes second. Yet bloggers reverse the order with stunning consistency.
How can you be a confident blogger when your confidence hangs by a thread, being determined by sites you do not own, control or monetize?
I bet you have some confidence in Google…..until Google wipes you out again.
Build Blogging Posture
How about this approach?
Become wildly prolific onsite. Write and publish long form content. Prioritize. Be a blogger.
Get your blogging power back. Own it. Publish a steady volume of helpful posts. Increase your pages. Increase your posts.
Distribute offsite as a secondary strategy.
Google Needs You (At Least for Now)
Google would not be as relevant unless practical blog posts dominated page one.
At least for now, Google needs you because practical content published by human bloggers makes the site relevant; partially, at least.
But beware the “for now” add, my Young Blogging Padawans.
AI results top Google. Google prioritizes AI results over human bloggers. Will the ratio swing wildly in the future? Who knows? But do you believe that bloggers who took their power back actually care?
Google could dissolve tonight. But since I pay my domain and hosting – Google does not – I have 700 Blogging From Paradise Dot Com posts with hundreds of thousands of:
- backlinks via guest blogging and genuine blog commenting
- backlinks via social media
- backlinks via LinkedIn
pointing to Blogging From Paradise Dot Com.
I had to take my power back by being a prolific blogger consistently to maintain this attitude.
You will need to do the same to be free of Google or any other distribution channel.
Work It Like I Do Not Own it
What is my distribution channel attitude?
Work it like I do not own it.
I distribute offsite, drop comments offsite and message offsite like I do not own these distribution channels. Hop in. Read a little. Write a little. Respond a little. Do this a few times daily.
I rarely attach to what I do not own because I do not own it. I may spend a moment checking email. After a minute or two I close gmail. Anyone with blogging questions can drop a comment on my blog. Come here. Gravitate to what I own. This is how to get my attention. Is this arrogance or intelligence? Did the people who built Google and Facebook base communication channels offsite? No they did not. This is one reason why Google and Facebook grew to titanic proportions. Owners maintained posture, especially during seemingly lean times. Do the same. At least a little bit.
I own my blog. I spend most of my time here. I work here quite a bit. I own it so I work it thoroughly.
As my blog posts pile up, I gain the power, wresting it away from Google, Mail Chimp and Facebook, and hell, any distribution channel. I am not Google’s Dancing Algorithm Monkey.
Please note; I promote blog posts aggressively through distribution channels to consistently point folks on these networks back to my blog. I may be offsite. But I send people onsite. Channel folks to your blog. Promote new and old blog posts like the dickens. Mix in text-only updates liberally. Find the right ratio. But for goodness sake, never backburner your blog on social media. People want your help. Think like a blogger. Think like an owner.
Distribution Channels Are Not the Enemy But Secondary
I have nothing against Google or Mail Chimp.
But I perceive each to be secondary.
Offsite channels are not evil. Work ’em. But do not prioritize Google, Mail Chimp and Facebook. Never give the power to what you do not own, customize and brand fully.
Conclusion
Get into the spirit of this power.
Take your blogging power back.
Become a prolific blogger. Write and publish the next post today. Do it. No matter what. Create power momentum.
Own it. Be posturing. Gain confidence. Run the show. Call the shots.
Related posts:
Why Do Bloggers Overlook the Power of Content?
Blogging Liberates You from Corporate Profits and Politics
Why Do You Overlook The Power of Clear Blog Post Titles?
Why Owning Your Blog Is Non Negotiable
Do You Think of Your Blog in this Radical Way?
Is Your Blog Home Base?
What Is the Quickest and Most Powerful Way to Promote Your Blog?
1 Healthy Way to Frame Offsite Blogging Problems
