Is Your Blog Home Base? |

Ryan Biddulph January 22, 2026 blogging tips 🕑 5 minutes read

San Diego California USA

“Let me try to get Google traffic.”

“I spent 8 hours on X and Facebook today.”

“I better grow my email list; that’s where the money is.”

“Maybe I should spend 2 hours answering questions on Reddit and Quora.”

“Should I build another squeeze page?”

Look closely at the prior thoughts.

What is the common thread?

None of the ideas have anything to do with your blog because each is an offsite channel.

Each idea is external to your blog.

This is all well and good. Blogging involves an offsite component.

But how do you expect to go pro by putting your blog on the backburner?

Think it Through

Revisit the thoughts above. I know each likely danced around in your mind here and there.

Either you make your blog home base by doing most work onsite or you prioritize external sources.

None of you own Google, X, Facebook, Mail Chimp, Reddit or Quora. Does it make sense to prioritize each site over the blog that you own?

Yet most bloggers work externals diligently while neglecting their blog.

I prefer to make my blog home base. I make Blogging From Paradise Dot Com the priority because I:

own it
run the show here
control it
brand it how I wish
customize it how I wish
monetize it how I wish

All roads lead to Blogging From Paradise Dot Com for me because my blog is at the end of the road. Every blogger needs to think this way. Think like an entrepreneur. Build your blog. Focus on your blog. Treat offsite sources as secondary channels to work.

How This Looks

I wrote and published this blog post as my first blogging activity today.

THAT is how it looks to make your blog home base.

Or maybe you promote 10 old posts via automated updates through social media before doing anything else online.

Perhaps you update 3 posts as your first blogging activity.

Prioritize your blog.

Do offsite stuff after mostly doing online stuff.

That’s it.

What this Does Not Look Like

Making your blog home base does not mean:

spending 45 minutes checking email before opening up your WordPress Dot Org backoffice
spending 3 hours working X, Facebook and LinkedIn before promoting old blog posts
dropping 10 genuine blog comments before updating 2 old blog posts

Do the offsite stuff after working directly on your blog. Work offsite traffic channels after logging in to your blog to promote old content, update old content or to write and publish new content.

Your blog really is the priority here, folks.

Everything else comes in second place or third place as far as importance.

You have no real control over the offsite sources and full control over your blog. Let that idea sink into your mind.

Observe Your Blogging Strategy

Look closely at your blogging strategy.

Do you make your blog the end of the road?

Do you prioritize your blog?

Or is your blog an after thought?

I admittedly need to guard against shelving my blog from time to time in favor of X, Facebook and LinkedIn. In less clear moments, I feel tempted to busy myself on those sites while leaving Blogging From Paradise out to dry. In moments like these I log into my blog backoffice and either write a new post or update an old post. I also automate 5-10 updates on social by promoting old Blogging From Paradise blog posts.

I wrote and published this very post to practice what I preach. My blog is the priority so I wrote and published a blog post for Blogging From Paradise before doing anything else online.

I own my blog. I control the algorithm here. I run the show. Why wouldn’t I create content here before doing anything else?

What About the Offsite Work?

After logging in to work on your blog in some way, shape or form, feel free to check email, publish social media updates and/or answer questions on the well-known Q and A sites.

Working offsite sources bridges the gap between your blog and the outside world.

Making your blog A1 ensures that the bridge leads to a truly helpful resource dripping with valuable blog posts.

Some bloggers publish mediocre blog posts to build a meh blog then busy themselves with sending a heavy volume of folks from offsite sources to a mediocre, meh blog. Traffic comes and goes like people moving through a revolving door. Bounce rates skyrocket. Frustration follows.

You may be highly popular on X, Facebook and LinkedIn. But when all those folks visit your blog then bounce within seconds you generate almost no organic traffic and zero blogging income.

Becoming “social media popular” involves a far different skill set than publishing highly-detailed, practical, targeted blog posts consistently which boost organic traffic and blogging income. Everyone here knows that the latter involves some serious skills development versus the former. Anyone can manipulate the easily played masses to tap a “Like” or “follow” button. Few research and master their niche inside-out to publish dazzling, practical, thorough blog posts on the regular, to the point of becoming a full-time blogger.