Savusavu, Fiji
When an offsite channel serves me problems I do not get upset.
Far from it.
I read this signal as another reason to create more content for Blogging From Paradise Dot Com. I own this blog. I set the rules here. I control everything on my blog.
I double down on promoting my blog posts as offsite problems arise. Why? I do not face issues with algorithms here. Nor do I slam into problems with logging in. Spam? No problem; I closed commenting years ago. I run the show here. Running the show compels me to promote blog content even more ambitiously simply because offsite problems prove once again the can of worms all internet marketers eventually dive into as offsite channels…..malfunction.
Post Origin
I found a neat little offsite channel a few weeks ago.
Engagement thrived fast. But yesterday I plowed into a problem with the app. Researching revealed a few solutions. I tried ’em. No dice. I deleted the app but logged in to the web-based version a few moments ago. Same problem on my Chromebook.
You know what does not give me a problem logging in? Blogging From Paradise Dot Com. I decided to write this post for that reason. I drive targeted traffic here. Readers see my online course for sale and eBooks for sale here. No one gives me problems here. I am in charge. I am truly helpful for you without resistance associated with the myriad of problems arising via offsite marketing channels.
Former Problems
The marketing channel I waved “buh-bye” to today (unless it decides not to act up again) came about after I set up a new account for another app last week. Why did I set up a new handle for that other app? The app deactivated my account 4 months ago. I do not know why. I did not care why. I let it go until a few weeks ago. My intuition told me to set up a new profile. I did. So far, so good for that profile. But I am not married to it. I will let it go as fast as I let go the marketing channel I dropped like a blogging hot potato now.
Why?
No offsite channel seems genuinely integral to my blogging success.
Stocking Blogging From Paradise Dot Com with targeted content and promoting the stuffing out of these posts is integral to my blogging success.
I spend most attention and energy driving people here even if I create a decent chunk of content for social media on a daily basis.
I never need to jump through hoops for myself. Not so, for offsite marketing channels.
But You Need Offsite Marketing Channels…..Right?
Yes.
No.
Yes you need to work some offsite marketing channels to bridge the gap between your blog and the outside world.
No you do not need to work any particular channel to become a successful blogger.
I preach this critical concept regarding Google; have been for nearly 17 years. Bloggers bow at the Google Altar of this seeming search god, offering everything to the Big G for their precious traffic and income source. What happens during every algorithm update? The weeping and grinding of teeth, of course. People make Google the source versus making their blog the source. Why? You own your blog, set the rules and run the show there. You do not own Google, set the rules and run the show there.
Google is not yours. Any site where you do not pay the domain and hosting bills is not yours. Making sites that are not yours the seeming source of traffic and income is a bat-crap crazy idea. Think sanely. Think of stability.
Work some offsite channels. But make your blog the priority. Engage on some offsite channels. But make your blog the priority. Create content for some offsite channels. But make your blog the priority.
Release any channel the moment something seems super fishy. If heavy resistance arises, attempt to solve the problem with some research. But if more problems arise and that resistance seems stupid stout, let it go, write and publish another blog post and explore other possible channels.
Who cares if one offsite channel acts up and you give it da boot?
But you better care if your blog suffers from your neglect.
Create more blog posts. Promote more blog posts. Promote blog posts with greater frequency.
Run everything back to your blog.
Too much chaos ensues offsite.
Like most bloggers, you will struggle if you spend ridiculous amounts of time trying to solve offsite problems which robs you of the time you need to spend publishing blog posts and promoting these suckers aggressively, freely and frequently.
Concentrate on your site.
Release anything else which breaks.
Keep at it for 17 years like me.
Your blog will be the rock.
A surprising majority of offsite sources eventually break in some way, shape or form.
You’ll see.
