Boquete, Panama
I sell one online course and 3 eBooks currently.
Imagine if my online business model consisted of walking from door to door here in Panama and asking random strangers if they wanted to buy my online course and 3 eBooks.
Does that sound like an effective and efficient strategy to you?
Or does it sound like this strategy wastes many 100’s if not 1000’s of hours of my time?
Picture me meeting a travel blogger here in Panama at a local restaurant.
After chatting for a few moments I tell them: they need to check out my online course and 3 eBooks.
Why would they?
Does every single travel blogger need an online course and eBooks?
No; only a targeted group of travel bloggers want online courses and eBooks.
True; blindly pitching travel bloggers likely nets more sales than blindly pitching random folks living in Panama. But the approach remains highly ineffective if not arrogant.
Why do I believe that random people – or bloggers – need my premium stuff?
At best, I am wasting time throwing darts at a board blindfolded.
Consider both analogies as common approaches for specialists who want to get guest posting clients.
I see nothing wrong with pitching non-targeted, random strangers your services. But is this strategy intelligent? Does pitching random strangers seem effective or efficient? Perhaps pitching random strangers wastes your time? Maybe there’s a better way to land guest posting clients?
Consider the content asset approach to get guest posting clients and to experience greater freedom from time and work.
In a nutshell; you create the type of content which becomes an asset and sends the clients to you passively and organically. Build something that works for you so you do not need to chase disinterested strangers who need not your services.
This is how to experience freedom as a blogger, guest blogging specialist or heck, as an online entrepreneur.
1: Publish Detailed Blog Posts to Establish Credibility
Publish detailed, long-form blog posts to gain credibility in the eyes of ideal clients.
For example, writing and publishing a 1500 word blog post on how to get quality backlinks bursting at the seams with practical tips proves that you know how to score high level backlinks.
Potential clients quickly understand via your helpful content that you clearly know how to build high level backlinks. A few satisfied readers who want to get strong links will hire you based on the quality, depth and targeted nature of your content.
Content proves your expertise to clients.
Publish blog posts frequently to slowly but surely attract guest posting clients.
Benefits of this Strategy
- build content assets which work for you passively around the clock
- attract clients who deeply desire your services organically
- experience freedom from time
- work progressively less and less to gain more clients
Imagine publishing even 30 detailed, targeted blog posts which prove your credibility. Each post draws more clients to you over time as you work progressively less and less; you’ve already published the type of content which works for you like an asset.
Point blank; practice makes this content creation process go. Publish blog posts weekly or bi-weekly for months then years to gradually become:
- clear
- confident
- skilled
- credible
This is not a quick fix.
Building assets takes ample time, patient practice and a deep trust in self.
Yet those assets work for you around the clock for years if not decades.
Aren’t you worth that?
2: Publish Offsite Content to Bridge the Gap
Publish offsite content to entice potential clients to visit your blog.
Practical Strategies
- engage in guest blogging
- publish detailed social media updates
- publish video
Offsite content bridge the gap between your blog and the outside world.
For example, publishing a thorough update to a LinkedIn Group for bloggers on how to place guest posts on respected blogs goads a few who vibe with your content to visit your blog. Individuals who visit your blog and resonate with your posts hire you to handle guest posting and/or link building tasks for them.
Guest post on blogs where potential clients congregate. Publish long-form content. Share practical tips baby-stepping readers through processes.
For the best results, build relationships with bloggers through genuine outreach. Blogging buddies tend to invite you to guest post for them. Others simply agree to your guest blogging pitch.
Join Facebook Groups and LinkedIn Groups chock full of bloggers interested in guest posting and/or backlink building.
Write highly-detailed updates once daily.
Copy and past 1 thorough update to multiple groups. Or publish unique content for each group.
Social media users who blog slowly but steadily migrate to your blog through these updates.
Clients originate organically through this technique by leveraging a massive global social media audience.
One of my favorite current strategies involves publishing short-form and medium length videos to entice social media users to visit Blogging From Paradise with highly practical blogging tips.
Consider following this strategy to land guest blogging clients.
Share helpful tips through these videos to gain credibility.
Add a smiling face to your online business. Skeptical bloggers with their guard up usually feel disarmed the moment one sees a genuine human grinning ear to ear and sharing thorough guidance.
Publish videos to:
- YouTube (shorts and long form)
- Facebook (reels and long form)
- Twitter (short form)
- LinkedIn (long form)
3: Refrain from these Strategies
OK guys; I do not intend to hurt any specialist’s feelings by advising against popular strategies.
But most of us need someone to:
- point out
- clearly expose
- correct
errors before we move in the opposite, successful, freeing direction.
An incredible number of guest blogging specialists reaches out to me pitching their services.
The problem with their approach: I do not need their services.
Blogging From Paradise boasts 70,000 to 80,000 or more backlinks based on the service.
Pro blogs like:
- Neil Patel Dot Com
- Pro Blogger
- Smart Blogger
in addition to world famous brands like:
- Entrepreneur
- Forbes
point backlinks to Blogging From Paradise.
Yet specialists who neglected doing their homework on me and my blog backlinks pitch me guest posting services.
This strategy makes no sense.
Picture yourself pitching Lebron James the opportunity to join a college basketball team to earn $5 million USD through NIL when he has already built a net worth of $1 billion USD as perhaps the greatest NBA player of all time.
Pitching someone who does not need or want your services wastes your:
- time
- energy
- work
- freedom
Avoid these time-wasting strategies:
- introducing yourself via the inbox with a business pitch laying out your services
- asking “How are you?” when you genuinely do not care about how the person is feeling but only want to pitch your guest posting services
- pitching your services via social media and/or blog comments
- Â starting Facebook Groups and LinkedIn Groups which devolve into guest blogging services link and update orgies where everyone is largely out for themselves
- following up in the inbox twice, 3 or 4 times with bloggers disinterested in your services
- friend requesting or connection requesting successful bloggers not to be friends, build meaningful relationships and help each other organically but to pitch them your business
Rather than dissecting each error, just understand that you have 3-5 seconds to:
- impress
- help
- curry favor with
a blogger.
Spending those 3-5 seconds engaging in the mistakes above torpedoes your chances at ever working with a professional blogger. Confidence does not hire desperation. Posture does not work with neediness. Generous minds do not surround themselves with selfish minds and certainly never do business with ’em.
I do not take these guest posting services pitches personally anymore; after receiving 1000’s I look past the individuals pronto.
But that is the cardinal error for all of these specialists; imagine if your business model, your very livelihood, is based on being immediately ignored 99.99% of the time by the very bloggers who would offer you:
- freedom
- peace of mind
- worldly success
- referral online business
by moving you higher in blogging circles.
That’s bad news, folks.
Right now, as an online entrepreneur, is your ideal client a beggar on the street barely surviving or a wealthy entrepreneur living in a mansion with resources?
Guess what?
Those LinkedIn Groups and Facebook Groups touting backlinks for $5 or $10 are equivalent to beggars on the street, meagerly inching by.
Successful, professional bloggers are the prospering entrepreneurs living in mansions with resources.
You will never have freedom, liberation, peace of mind and worldly success by congregating in scared, fear-based, lower blogging circles hellbent on survival.
As long as seasoned, full-time bloggers ignore your spam immediately you will remain in struggling, lower rung blogging circles.
Conclusion
I certainly do not condemn any blogger outreach or guest posting specialist for their hustle.
Do as you please.
But eventually, you may want to ask yourself this:
“Do I sprint away from freedom, peace and online business success or calmly walk towards it based on my strategy for getting guest posting clients?”
Wait for a hard to hear but liberating answer.
Any specialist can acquire income with all types of strategies.
Few human beings have freedom from time, though.
If you are not building assets which work for you around the clock as an online entrepreneur……you’re screwed.
