Carlsbad California USA
Do you remember when you woke up today?
Did you check Google to think your first thoughts as the sun rose?
Did you refer to Google to decide what to eat for breakfast?
How about subsequent decisions? Did you query Google for the next 200 choices you made today?
Right now are you Googling?
Hell no.
You are reading Blogging From Paradise Dot Com for smart blogging tips. You may even sprint to my online course page or eBooks page after reading this post. Or perhaps you will crawl over to both pages. Either way, no worries.
Temporary commercial aside (wink wink) you did not consult Google for thousands of decisions today; only for a few.
My point is this: you blog to solve a specific set of problems suffered by a singular reader hellbent on following a single niche. This human may or may not use Google to solve problems. But even if the person uses Google, no sane human being visits Google thousands of times daily to learn how to do thousands of things. You and I have not enough time to do that.
Yet most bloggers set up their campaign based on this assumption. The masses blog for Google to forget their specific human readers. Forgetting a particular human reader guarantees failure; hence the sky high quitting rate among bloggers.
Google is one way that some find your blog. 5 billion people on Meta-Facebook can find your blog too. People on X, LinkedIn, Reddit and Quora find your blog too. Readers find your blog through comments you drop on blogs other than your own. People can find your blog through millions of channels but only focus on a handful of streams to avoid suffering from panic.
Stop thinking about marketing channels for a moment.
Concentrate on publishing highly practical content for a singular human being. This is your goal. They are your goal. Take care of one human being first and foremost before doing anything else.
Before trying to FIND them……freaking HELP them.
First, you need to help them with thorough, practical content to inspire them to trust you. Then – and only then – some become customers and drive referral business.
No Help = No Trust = No Organic Traffic = No Blogging Income.
Imagine this Analogy
Picture this scenario.
You become a door to door salesman.
After 9 out of 10 people refuse to answer your knock, the tenth person opens the door.
On hearing your pitch the person asks: “How can this help me?”
You explain how the product helps the person. A few buy it but you waste 1000’s of hours trying to find customers before helping them. This makes no sense. Most bloggers follow this illogical approach. Chase numbers. Help no one. Search. Hunt. Follow closely. Help no one with detailed, practical, long-form blog posts. Nope. Try to find. Then, maybe, just maybe, one person finds your approach helpful. Cool. So you waste a month of your life chasing strangers to get a few bucks.
Trying to find readers through Google before helping one pinpointed human being with:
- dozens of practical, detailed blog posts
- thorough content published to X, Facebook and LinkedIn
is pretty much an identical mistake.
You waste most of your time earning a few bucks….or pennies.
I have a far more intelligent approach to follow.
Help a targeted person first by publishing a steady volume of long-form blog posts and detailed offsite content.
Let them find your blog.
Help people onsite and offsite.
Allow people who want your content to generate:
- organic traffic
- blogging income
- referral traffic
- referral business
passively, around the clock.
In this scenario, you will not waste months or years chasing strangers who almost always turn you down. Each month and year becomes an investment as you spend that time publishing targeted, practical content that:
- finds people
- sends people to your blog and online business
You build something that:
- X
needs to pay close attention to.
Whoa.
Talk about establishing blogging posture, eh?
Talk about strapping on the blogging balls.
What you learn on Blogging From Paradise Dot Com is a bit different from the general teaching of the world.
You are NOT a weak, little, victimized blogger who needs Google, Facebook, X and LinkedIn to survive.
Nope.
You are the one who confidently builds something that Google, Facebook, X and LinkedIn needs to maintain a relevant, trusted, enhanced brand.
Most of us harbor a poor, shabby self-image. Sometimes I need to kick you between the thoughts to shock you a little bit. I cannot always wake you up gently. At times, I shake you around a bit to rocket you outside of your mental comfort zone, into the world of posture, confidence and authority.
You Are in Charge of Your Blog
Google, Facebook, X, LinkedIn and all the heavies are not in charge of your blog.
You are in charge of your blog.
Solve specific reader problems consistently, onsite and offsite.
Eventually, the world will beat on your cyber door.
Be The Hunted not The Hunter.
How Will They NOT Find Your Blog?
Every blogger reading this harbors one visceral fear:
“Yeah…but Ryan? How will readers find my blog using such a strategy?”
My rapid reply:
“How will they NOT find your blog using such a strategy?”
Imagine publishing
- hundreds of detailed blog posts
- thousands of genuine blog comments
- thousands of practical updates to X, Facebook and LinkedIn
Each of those onsite and offsite gems forms a spider web that “catches”, finds and sends highly interested people to your blog to read it and to benefit from it. Some become customers. Some drive referral traffic and referral income.
Do you honestly believe that the Google algorithm will not pick up this blog? Do you really think that heavily targeted people will not find this blog through your genuine comments and practical updates published to X, Facebook and LinkedIn?
Ask these questions.
Wait for honest answers.
Conclusion
Blog for people first.
Serve one reader.
Blog with posture.
Build a rock solid foundation for your online business.
Create offsite content to bridge the gap between your blog and the offsite world.
Set up a content spider web that “entangles” keenly interested readers who hustle to your blog to learn more.
