Troon Scotland
Facebook confuses some bloggers.
How do you market through the platform?
What can you do to drive blog traffic and profits?
Most Facebook users who blog seem confused about how to use the platform effectively. Spammers, scammers and charity seekers use Facebook improperly. No wonder why the site never seems to work for this crowd.
Everyone knows that Facebook boasts billions of active users. Drilling down deeply reveals the platform offers you multiple ways to:
- share helpful content
- bond with people
- grow your blog traffic
What are the channels?
- Messenger
- status updates
- comments related to your status updates
- comments related to friend’s status updates
- comments on Facebook Groups related to your niche
- comments on Facebook Page status updates related to your niche
True Facebook gold seems mined through these multiple channels of communication.
But one needs to use each channel properly to mine the gold.
Follow these Facebook marketing rules for bloggers to grow your traffic and profits through the platform.
Publish Status Updates Both Related to Your Niche and Life
Publish content related to your blogging niche and life.
Drive targeted blog traffic
Share your life away from blogging.
Find a nice mix between business and pleasure to draw friends to your human-ness. No human talks business all day long.
Be a human who happens to blog, not a mindless blogging robot with no life outside of blogging.
Research People Before Friend Requesting Them
As a social media experiment a while back I mass approved hundreds of people who requested my friendship.
Roughly 95% of the people I approved:
- asked me where I was from
- asked me what I did for a living
One 10 second Google search or Facebook search reveals my blog. My blog reveals where I am from and what I do for a living.
The problem with friend requesting a stranger is that the stranger may have 1000’s of waiting friend requests. He or she needs a filter to select a few people to bond with out of 1000’s of human beings. As a rule, the established bloggers only give:
- time
- attention
- energy
to Facebook users who take a genuine interest in these professional bloggers.
Google search the person you intend to befriend. Learn about them.
Bond with established bloggers by acting like a friend before you friend request someone on Facebook.
Use Messenger to Befriend Not Badger for Business
About 30% of people who friend requested me pitched their:
- home business opportunity
- services
- products
within 1-3 Messenger interactions.
Picture yourself walking into a bar filled with strangers. Walk up to someone at the bar. Introduce yourself. Perhaps the person introduces themselves. But when you shake their hand you slip them a business card along with a pitch to:
- hire you
- join your business
Polite people walk away. Less polite people throw beer in your face.
Use Messenger to befriend human beings. Help them. Serve them. Befriend them by focusing solely on life away from blogging and business.
Allows bonds to grow organically. Blogging buddies whom you befriend through Facebook eventually help to grow your traffic and profits.
Use Messenger to Bond Not for Charity
Messenger may be the worst medium in human history for requesting charity money.
Asking utter blogger strangers for money is the worst way to get money because strangers do not:
- know you
- trust you
- have any idea of who you are
Running out of money feels scary. Ego believes that homelessness, starvation and death follows. But requesting to be someone’s friend through Facebook solely to desperately beg them for money is a difficult approach in a social media world dominated by scammers, spammers and less than savory individuals.
The quickest way to get money is to face fears in your mind blocking money. Money problems are mind problems because money is in consciousness.
Use Messenger to bond and befriend. If you need money now face poverty fears in your mind then do what your intuition tells you. Go get a job, ask a trusted friend for a loan, change your spending habits or simply get busy helping, befriending and serving humanity in some way, shape or form. Money has a neat way of finding generous people who serve from a detached energy.
Engage Other Users Via Genuine Comments
Engage:
- Facebook friends
- Facebook Group members
- Facebook Page Fans
via:
- comments
- Likes
- discussions
to add the social to social media. Social people grab attention spans on Facebook. Grabbing attention spans draws people to your profile. Drawing people to your profile boosts blog clicks and blog traffic.
As with all Facebook techniques, being generous, patient and persistent in engaging is the seamless way to draw attention to your blog. Genuinely comment about updates. Ask questions. Share answers. Be nice. Thank people who Like your updates. Reply to people who comment on your updates.
Being social on social media makes you stand out. Not being social makes you disappear. Being social for some time draws traffic to your blog. Not being social for some time does not drive traffic to your blog.
Maintain a Consistent Presence
Publish one update daily at a minimum to be a consistent presence on the platform. Drop 3-5 comments on status updates daily to be seen.
Facebook rewards active users. Showing up to do a few things daily creates an exponential effect over the long haul.
Bloggers keen on driving Facebook traffic do so through long term organic growth. Being generous, patient and persistent a little bit each day for 1, 5 or 10 years yields massive growth over the year-long time frames. However, showing up daily feels challenging. In moments of challenge remember the fun and freeing aspects of both blogging and social media.
See Facebook less as a blog traffic strategy and more like a fun party to persistently engage on the platform.
Do Not Engage Negative Communities
I recall a blogging Facebook Group that seemed A-OK for a bit.
But after sharing one update regarding my eBooks I experienced a flood of negative vibes, manifest as negative comments. From that moment forward I wrote off the group solely because fear seemed to dominate the community.
Do not engage negative communities on Facebook. Join groups related to your blog only if engagement is:
- uplifting
- supportive
- honest
- genuine
- tactful
- pleasant
- respectful
Drop all negative communities like a hot potato.
Conclusion
There you have it.
Follow each one of these Facebook marketing rules to grow your blog through the platform.
