Kalkan Turkey
I deleted emails from my spam folder via Gmail a few moments ago.
I do not believe that most spammers understand: spam is emailing ghosts.
Basically, people who do not want your offering do not look at spam folders to get your offering. Nobody asked for it. Nobody wanted it. Nobody sought it out. No one desired it.
No One Wanted It
For the purposes of writing this post, I read one spam email (the rare ghost who morphed into a human) a few moments ago. I played the role of human being solely to teach you how spam is emailing ghosts.
An individual pitched me an idea. He sent the similar generic email feigning interest to gain exposure in front of my audience. Consider his delivery as genuine as the progeny of a snake oil salesman and used car salesman. Yeah; that lame.
Anyway, at the end of the email, he noted how if I did not want to receive future updates, to type “unsubscribe”.
I never signed up for his list. I did not want his emails in the first place. I never signed up for an email list in over a decade. I never heard of the guy. I only want stuff from trusted people I know, like and perceive to be credible. I did not want the email; that is spam. Adding richness to the scenario, he assumed that spamming me meant that I did want it, and how I could do him a favor by unsubbing for the content I did not want….to help him avoid finding the spam folder…..of course…..which he found….of course.
Spam is spam because people do not want it.
No One Asked for the Advice or Help
No one asks for spam advice or help.
I have never actively sought guidance from spammers. Consider the impossibility of asking someone for help after they offered it. If someone offers help before you ask, it constitutes spam. Bloggers need to put the ball in their reader’s court. Otherwise, their offensive is unsolicited spam.
If people do not ask for it…..it is spam.
Let them ask.
Or find the spam folder.
No One Is There to Receive Your Offer
99.99% of the time I delete spam without scanning the folder.
No one is there to even receive your offer; ghosts are there to receive your offer. But ghosts do not run blogs. Ghosts do not own bank accounts. Ghosts do not have a PayPal. Ghosts are ghosts. There is nobody out there looking carefully at spam folders. You are spamming yourself. No one is there to receive the spam.
No One Is There to Act on Your Offer
Since no one is there to receive the offer you bet ya that no one is there to act on your offer.
Bloggers pitch me guest post ideas from the spam folder. But I am not there to receive it. I cannot act on the idea by:
- receiving the offer
- reading the offer
- deciding on the offer
- acting on the offer
If I do not act on the offer since I did not receive the offer, the spammer emailed a ghost.
Spam Is Inefficient
Some spammers make some money based on spamming a ludicrous volume of emails.
But consider wasting 1000’s of hours spamming ghosts to understand why spamming is highly inefficient.
Imagine tossing darts at a board standing on an exercise ball shaking to and fro on the deck of an oil tanker heaving violently in the middle of a typhoon.
Spammers just about hit the mark as frequently as someone in this wild scenario hits the bullseye.
Spam Creates Heavy Resistance
Every spammer in my inbox detail has or will burn through email handles like toilet paper at a stuffed cabbage buffet. Each new handle means starting over from scratch.
Enraged bloggers sick and tired of being spammed send vicious replies. No spammer loves being punished.
Some bloggers fed up with spam publicly advertise spammer email handles to put ’em on blast with the sole purpose of completely tearing their credibility to shreds.
The spammer did these things to themselves by spamming.
The spammer created the resistance.
We author out reality.
What Is the Solution?
Create targeted, detailed content onsite and offsite.
Bond with folks who love your content.
Bond with successful bloggers in your niche by helping them without an ask.
Monetize through income channels.
Build assets which passively send:
- organic traffic
- blogging income
- referral traffic
- referral income
to you.
Build assets to do the work for you.
Stop chasing strangers.
Start attracting business through the assets you create.
Consider how easy things get after you patiently build assets. Content and connections gradually send success to you passively.
Creating blogging assets takes a while. But time is either spent foolishly or intelligently.
You choose.
Conclusion
Spamming is emailing ghosts.
There is no one there.
Build assets to work for you around the clock.
Be free.
