Bath England
I spent some time offline today thinking carefully about this blog post.
I considered the title. I pondered the angle.
Bloggers need to think about their strategy carefully. I see too many bloggers wing it without giving any thought to their plan.
Paying close attention to social media groups backs me up. Bloggers typically charge forward. Ready. Fire. Aim.
Failure always follows.
Failing to plan leads to a willy nilly approach. No one drives organic traffic and blogging income by tossing content to the wall to see what sticks.
Why would you blog by the seat of your pants?
Human beings generate 40,000 plus thoughts on a daily basis. Do you really think that winging it amidst that maelstrom of thinking is the wisest decision?
Bloggers usually quit because they have no effective plan in place. Struggling with a haphazard approach feels disheartening. Wild excitement leads to deflation. One day you fly as high as a kite. The next day you drop into the blogging doldrums. Statistics fluctuate wildly like a roller coaster. But you cannot break north of 10 visitors daily. Nobody visits your blog on other days.
Making matters worse, you have no idea how to pinpoint your blogging struggles because you have no plan to reference.
This makes no sense.
What Is Your Plan?
List your blogging plan.
Lay out what you do. How do you blog? What post frequency works for you? Or do you even post at a specific tempo?
What type of content do you publish? Do you create long form content? Do you optimize posts for Google? Do you target content for your ideal reader?
Laying out your plan puts your blogging cards on the table. Seeing your plan – or lack thereof – clears the air.
Currently, my plan involves publishing one blog post daily. I post long form content roughly 90% of the time I publish content. Sometimes I go the short and sweet route.
After promoting new posts through specific marketing channels I create content for similar channels.
I will not lay out the details because this post is not about my plan.
I want to know what your plan is because delving into the nitty gritty gets to the root of any failed blogging plan.
Did You Think the Plan Through?
Did you mindfully work your way through the plan?
Most bloggers plan to write about whatever’s on their mind. No one has actually thought this one through. Celebrities get away with blogging on random topics because millions of followers cling to their every word. Non-celebrities vanish fast because specialists dominate the world, not unknown generalists.
Spend 30 minutes to think through your blogging plan.
Does the plan make sense? Do you expect to drive organic traffic and blogging income?
For example, any sensible blogging plan includes publishing detailed, targeted blog posts. Thorough content targeted for a specific reader earns credibility. Highly interested readers morph into organic traffic and blogging income.
Yet pondering this plan also reveals the importance of working the plan consistently. No blogger gets rich overnight. Factoring in a long term time element primes your mind for a sustained blogging journey.
I personally shy away from timeline goals but at a minimum, blogging consistently for years is the way to a full-time career.
Think through your publishing schedule. Post at least weekly. Be timely.
Beware posing more than once weekly as a new blogger because burnout usually sets in quickly. Beginners contend with many crippling mental blocks. Stop trying to sprint before you can crawl.
Who Taught You How to Blog?
Aha!
Now we get down to brass tacks.
What experienced blogger taught you how to blog?
What guidance did this individual lay out for you to follow?
Successful people in all walks of life follow mentors with substantially more experience than themselves. I followed guidance from pros to learn how to blog successfully. I had no idea what I was doing as a beginner blogger. Plus I did not have enough time to make every possible mistake; nobody does!
Think about a blogging mentor.
Seek resonance.
Find a teaching style that matches your mindset.
Learn from the best.
Thrive.
Conclusion
Give yourself time to think about your blogging strategy.
Move in a successful blogging direction.
Plan carefully to blog successfully.
