South Island New Zealand
All blogging roads appear to lead to Google.
The search engine giant occupies a chunk of real estate within the minds of all bloggers.
Everyone wants Google traffic; or so it seems.
People who find out that I blog usually ask:
“How do you get Google traffic?”
I understand why bloggers want traffic from the search king.
Everyone uses Google.
Appearing at position one for coveted keywords drives passive blog traffic.
Organic traffic wants your content.
Hungry readers become loyal customers and repeat clients.
Never mind the referral traffic potential of skilled bloggers who drive visitors through the Big G.
But do you need Google traffic?
Not really.
Before filtering my controversial take, consider the concept of abundance.
No shortage of anything exists save for in the mind. Scarcity-focused bloggers fear lack. Lack-worshippers mentally attach to a single traffic source as some end-all be all. But fear is not true. By default, framing one offsite traffic source is not true, either. Abundance exists. All else seems to be your imagination.
Google is the most popular traffic source for bloggers. Nobody doubts this reality.
But other strategies for driving traffic work effectively.
Maintain an abundance mentality to observe opportunities for growth all around you.
Discover offsite traffic channels other than Google.
I use:
- email marketing
- X
- Threads
- Blue Sky
- genuine blog commenting
- guest blogging
- YouTube
in addition to driving traffic through Google.
Some of my readers bookmark this blog. Other readers follow me through Feedly.
I visualize all blogging roads leading to Blogging From Paradise Dot Com. Never take that as me being arrogant. I have some posture; that’s all.
I became confident enough in:
- myself
- my blog
- my writing skills
to not become dependent on Google.
I figured out that running everything through my blog made Blogging From Paradise Dot Com the source.
I never became psychologically attached to Google. Depending on what I never could control made zero sense to me. Google controls the algorithm. The folks over there design the algorithm based on Google goals. Google goals and my goals appear to deviate from time to time. Where does that leave me? I would be foolish to depend on some entity that doesn’t necessarily have my best interests in mind.
Yet I optimize posts for SEO to drive Google traffic.
What is the secret to driving Google traffic without caring much about Google?
Enjoy the process of helping readers with thorough content. Let go of any attachment to Google traffic.
How I Do It
I:
- love helping bloggers
- enjoy publishing detailed content
- have fun baby stepping bloggers from problem to solution
- think little about getting Google traffic
Focus on the process not the numbers.
Train your mind to help people without wanting anything from people.
Admittedly, this feels like no small task at the outset. The business world gives only to get. But rewiring your inner world is not terribly difficult. Do mental gymnastics. Develop the skill of looking within. Strengthen your mental muscles. No one can see the mind but everyone knows what a strong-minded person looks like. This fact alone suggests that exercising the invisible mind strengthens the mental muscles.
Face fears in your mind fueling psychological attachment to outcomes. Do the inner work. Get clear.
Get comfortable with feeling your emotions. Observe triggered feelings; the getting mechanism is strong. I suffer from it at times. You suffer from it at times. Everyone loves getting by giving as little as possible. Some want to get something for nothing. All of these states of mind need to detach from Google-induced outcomes.
Face, feel and let go of mental attachments to Google traffic. Clear the fears to develop a calm sense of confidence about your blog.
Google is one traffic source out of many. Think about the whole not one traffic source.
Make Your Blog the Source
I perceive this blog to be the source of my online success.
I see that not as arrogance but common sense.
I run the show here. I set the rules. Doesn’t it make sense to create on my real estate?
Frame your blog to be the source. Run everything through your online business real estate. Create through what you own.
Do you understand why I guide new bloggers to buy their domain and hosting?
No blogger needs Google if their blog is the success source.
Bloggers who need Google simply back burnered their blog for a bit.
Neglecting your blog dissolves the blog.
Give it love.
Make it grow.
Consider this Glaring Example
Some struggling bloggers publish one blog post monthly but dozens of social media updates daily.
Imagine giving almost all of your time to support tech billionaires and virtually none of your time to build a viable online business?
Your blog is your online business real estate. Build online business real estate with detailed, targeted blog posts. Give your blog the love it deserves. Be generous, genuine and consistent to become a prolific blogger.
Spend some time creating social media content. But spend increasingly longer stretches of time publishing blog posts that you own. Writing one post monthly typically doesn’t cut. Readers demand a deeper commitment to perceive your blog as being follow-worthy.
Get into this frame of mind to see Google disappear in your rear view window. Stop idol-worshiping. No blogger needs Google. But all bloggers need to build their blogs into something dependable via old-fashioned, practical content stepping readers from problem to solution.
Is Google Still A Heavy?
You bet that Google is still a heavy.
But less popular acts seem to be in town.
Tried and true traffic channels like guest blogging and genuine blog commenting enhance social media marketing before billions of users.
Google has been the top dawg.
But younger pups keep nipping at its heels.
Do You Depend on Google?
Most bloggers depend heavily on Google.
Test that theory the moment social media channels explode with algorithm-related grievances.
Google updates an algorithm. Bloggers who skipped the fundamentals appear to get wiped out by the Big G.
Shift priorities.
Value your blog.
Depend on your content to thrive.
Conclusion
Google is one blog traffic channel.
Frame your blog to be the traffic source.
Change your perspective.
Gain posture.
Become prolific.
Create mostly on your cyber real estate.
