Kendal England
Bloggers who build authority establish rock-solid credibility.
Never overlook the power of publishing highly-targeted content. Content creators build cyber street cred.
Google – and humans – deeply value knowledgeable bloggers who give away a steady volume of practical content.
Blogging Tips Query
I Googled the highly competitive “blogging tips” keyword a few moments ago for sh*ts and giggles.
I spied this on Page 1 of Google Incognito:
YouTube Short: What Do I Mean By Building Blogging Authority?
I saw all of the usual suspects high on page 1 like Wix, Blogging Tips Dot Com, Reddit and Ahrefs. The leaders were back at it again.
Blogging From Paradise wormed its way high on page 1 for the heavily competitive keyword:
What One Piece of Advice Would I Offer New Bloggers?
But here is the kicker: every other page 1 result was a post based on a typical listicle or in-depth guide. Kudos to those ones for publishing highly-detailed resources.
The Google algorithm thought enough of my authority to publish my opinion piece on page 1.
That my Young Blogging Padawans is authority building 101. Build your content credibility to the point where your single opinion piece ranks alongside thorough resources published on the world’s top blogs.
Obviously, Google perceives Blogging From Paradise Dot Com to be a leading blog. I published hundreds of in-depth blogging tips guides since 2014. Ranking an opinion job offering a single piece of advice beside long-form listicles and guides displays the raw power of:
- personal branding
- credibility-building, long-form content
- blogger outreach
I have always said that truly helpful content and strong connections level the playing field for all bloggers.
Everyone begins at zero. Wise bloggers build something detailed from day 1. Smart bloggers engage in genuine blogger outreach from day 1. Savvy bloggers connect deeply with resonant readers. Create and connect; don’t be shocked if your opinion pieces rank alongside industry-leading blogs on page 1 of Google some day well down the road.
Blogging is a slow and steady marathon not a wild sprint.
This is what I mean by saying “well down the road.”
Far From Bragging
I do not brag.
But I need to point out achievements to underscore the joint powers of personal branding, specializing in one niche and publishing content consistently. I am a freaking individual blogger for goodness sake. Wix generated $1.5 billion USD in revenue last year. Ahrefs is…..well…..Ahrefs. Reddit boasts 1 billion active monthly users.
Blogging From Paradise is a guy in gym clothes who:
- publishes targeted blogging tips diligently
- builds strong relationships with successful bloggers and loyal readers
- specializes solely in the blogging tips niche
- emits a clear personal brand
Should you be excited?
Hell yeah.
Google values my personal opinion as much as a listicle from a billion dollar company, a detailed piece from the SEO leader and the detailed Sub Reddits from the premier Q and A site in the world.
Why?
I spent 17 years publishing content.
I spent 11 years publishing Blogging From Paradise Dot Com posts.
I spent 11 years building 82,000 backlinks to point to Blogging From Paradise Dot Com including links from Neil Patel, Fox News, Smart Blogger, Forbes and Entrepreneur. I built those backlinks through guest blogging and genuine blog commenting.
I invested 11 years pointing a dizzying volume of blogging tips themed content to Blogging From Paradise Dot Com from:
- Twitter/X
- Threads (for less than 11 years)
- YouTube
I work only one niche to work it effectively. Do one thing to do it well. Be a trusted specialist not a jack of all trades who masters none.
I established a personal brand as a critical “it” factor in an increasingly noisy blogging niche.
Do It
If I did it you can do it too.
I beat the drum every single day; content makes your blog go.
Never look at this post as being proof that my strategy works. Stop making that mistake.
Look at this post as to ***what happens when YOU work***.
That is the tough part.
I could care less about this page 1 result because the blog post is for you not me.
I am good.
I live my dream. I am free. I rarely get excited and do not celebrate much because the process of helping bloggers turns me on. I blog for you.
The difficult to understand aspect of this post is this: look what happens when you work this system for 5, 10 or 15 years.
Building blogging authority means investing 5,000 to 10,000 hours to publish practical content. Publish detailed blog posts. Publish helpful content to off-site sources.
Do that for a long time.
Be confident.
Establish posture.
Relax.
Trust in the process.
Google will value your personal opinion as much as classic page 1 content from a billion dollar company or the leading SEO authority.
That’s credibility.
That’s power.
I am not talking about myself here.
I am talking about the content I published for you over the past 11 years of my life.
That’s what did it.
Google Wants to Rank You
Bloggers believe Google has some evil agenda.
People really think that Google harbors a personal grudge against their blogs.
Google wants to rank you.
But playing by their rules is the only way to rank.
Google looks good by serving up detailed, practical content on page 1.
But the algorithm looks for a proven track record before ranking bloggers at all, let alone consistently.
I rarely SEO-optimize blog posts yet rank on page 1.
What does that tell you?
Publishing detailed content for one niche consistently builds powerful authority.
Do it for 11 years and Google will deem you to be as credible as the tops in the world.
I shared one thought of mine versus the classic guides published by leading authorities.
Let that sink one.
Conclusion
One thought from a solopreneur who stuck to the basics consistently for an extraordinary length of time ranks beside many steps, tips and strategies from the leading sites on planet earth.
Truth be told, I humbly bow to these industry resources. Each does what I could never do.
But on some level, they cannot do what I do.
Nobody can build your blog quite like you can.
