Bath England
A blog without traffic is like a car that’s run out of fuel.
You’re dead in the water unless a stream of highly targeted people find your blog.
Never chase big traffic numbers. Trying to appeal to everyone makes your blog highly interesting to virtually no one.
Quality traffic prevents the “revolving door effect” plaguing bloggers with an abysmal bounce rate.
Seek only organic growth. Drive people to your blog who deeply desire your content. Attract highly interested readers. Be “The Hunted” by building an irresistible blogging resource for a specific reader.
Successful bloggers target quality traffic. Pros think differently than everyone else. Most bloggers chase numbers. Experienced bloggers build content assets to pinpoint the perfect reader.
How do you generate quality blog traffic?
Cover one blogging niche. Publish long-form content to solve pressing problems suffered by your targeted reader. Blog consistently for years.
Work those fundamentals to get started on your blogging journey.
Follow the critical ideas below to put your blogging career into overdrive.
1: Targeted Content Builds Topical Authority
I ranked a few prior posts over the past two weeks without optimizing these for SEO.
How?
- I publish practical content pleasing to the Google algorithm
- Blogging From Paradise boasts strong topical authority in the blogging tips niche
Since 2014 I have published over 500 blogging tips here. Google considers my blog to be a blogging tips authority based on these 500 long-form posts brimming with practical tips for bloggers.
Building topical authority is a marathon not a sprint. Targeted content published consistently spanning years convinces the search engine leader gauge your blog as an industry leader.
I noticed this “tip of the topical authority hat” years and 100’s of blog posts into the lifetime of Blogging From Paradise. Google makes you work for it.
Never stray off topic unless readers explicitly tell you to do so. At that, do so sparingly.
I publish the highly rare travel-themed post at your bidding. But most of my 500 posts are blogging tips guides.
What About the Human Element?
Search engine considerations aside, people sense topical authority too.
Do one thing.
Do it well.
People will perceive you to do that one thing better than most – or all – in your niche.
2: Update Old Posts to Drive Google Traffic
Most of my Google traffic flows from updated content.
Each post has strong bones. But most need updating to top page 1 of Google.
Practical Tips
- delete dated content
- add relevant content
- trash dead links
- trash low quality links (some bloggers unfortunately compromise content quality for income since you linked out to them)
Feel free to re-publish posts with at least 50% new content but this is unnecessary. The Google algorithm sniffs out highly detailed, practical, updated content like a search engine bloodhound.
3: Resurrect Old Posts (Link to Old Content)
Link to old content.
Drive readers to valued resources.
Increase traffic by using what you already have. Resurrect long-buried content with relevant links.
I link to 3 or more old posts every time I publish blog content. Using what I have makes blogging easier.
Most bloggers forget the richness of their content store. Everyone forgets their old gems at times.
Make these winners work for you. Link to 3 or more posts via new content.
Treat blog posts like a spider web.
“Trap” readers with an impressive array of practical content.
4: Build Content and Bonds to Build Backlinks
Quality backlinks originate from:
- quality content
- quality relationships
One of the most famous bloggers in the world linked to my blog.
Why?
He referenced my blog content and trusted the in-depth comments I consistently dropped on his blog.
Every backlink serves as a traffic source. Publish highly detailed content. Establish strong blogging relationships.
Turn backlinks into high quality traffic spigots.
Build TrustÂ
High level backlinks originate from trust not force.
Avoid engaging in the typical scattershot approach used by most backlink-seekers. Chasing links only proves your lack of:
- credibility
- eye-popping content
- a trusted blogging friend network
Stalking experienced bloggers flashes a serious red flag.
Stop hunting.
Publish detailed content consistently. Work a genuine blogger outreach strategy by helping pros without asking for anything in return. Earn trust. Influence experienced bloggers to drop quality backlinks to your blog organically.
Earn backlinks to drive high quality traffic through these channels.
5: Tell Your Story
Your story levels the blogging playing field.
I outranked a billion dollar company once for a competitive keyword in part based on my story here. I do not have 10,000 employees or a $1 billion USD market cap. But no one can mimic my genuine story.
Add personal experiences to posts. Write in your voice. Blog from the heart. People admire authentic bloggers.
Tell your story to attract a loyal tribe.
Share wins and losses. Dissect your experiences. Tell the rest of the blogging story. Readers dig your first person perspective; following your take makes them feel like part of the blogging community, standing by your side as you narrate.
Personal posts tend to generate strong interest on my blog.
For example, this post is historically the most popular on Blogging From Paradise Dot Com.
My colorful presentation contributed to the mass appeal. Yet the first person narrative brought readers along for the ride in great numbers.
6: Diversify Traffic Sources
Drive traffic through multiple sources.
Consider:
- X (profile and communities)
- Facebook (profile, page and groups)
- LinkedIn (profile and groups)
- Threads
- BlueSky
I work dozens of traffic sources to increase cumulative traffic to Blogging From Paradise Dot Com.
I publish text-based updates to X, Facebook, LinkedIn, Threads and BlueSky. Sharing different blog post links to profiles, pages, groups and communities diversifies traffic.
One source may fluctuate wildly over days or weeks. But I work up to 23 traffic sources so…..who cares if one channel behaves like a blog traffic roller coaster?
Establishing multiple traffic streams boosts traffic exponentially.
As an added bonus, cornering niche-specific key phrases for one or more sources amplifies quality blog traffic.
7: Embed Video to Lower Your Bounce Rate
Videos keep people around.
Embed practical videos.
Lower your bounce rate.
Video arrests attention spans. Visual tutorials add a personalized component to your blog.
Google factors user time spent onsite as a strong ranking factor. Give readers a compelling reason to stick around. Embed videos to plant readers in front of your blog and to increase search engine traffic.
Conclusion
Quality traffic does not arrive by brute force.
Intelligently plan your traffic strategy.
Revisit this post to refresh your mind.
Magnetize your blog to folks who deeply desire your content.
