Connecticut, USA
5 billion human beings.
Basically unlimited storage for your needs.
For all intents and purposes, unlimited content creation and publishing potential for any blogger who boasts not cyborg-levels of being prolific.
This is social media. 5 billion people signed up for social media accounts. Your social media profiles offer you virtually unlimited storage and content creating potential.
Your niche boasts 1,000 or 10,000 or 50,000 or 100,000 human beings or more who use social and want tips related to your blogging niche. Guaranteed. If 5 billion people exist on some network, 1000 to 100K to more want tips specifically from your niche.
Your job is to create the heavy volume of detailed, targeted, hash-tagged content on social to attract those people to your social media handles and blog.
It is a lotta work but so is every worldly venture leading to greater freedom.
Why Do Bloggers Turn Away from Social Media?
Most bloggers snooze at the social media wheel for a variety of reasons:
- some dislike people who own social media sites
- some dislike the general culture, narratives or policies consistent with social media brands
- some see zero social media potential as a traffic and income source because they look away from 5 billion humans and unlimited content creation potential towards their own self-sabotaging limiting beliefs
- some all but make false idols out of list-building and Google
- some allow fear in their mind to manifest as impatience
I am here to remind struggling bloggers: you can start to create the content that consistently drives some of those 5 billion people to your blog.
What About the Memes?
Some say social media does not convert.
But social media users buy my stuff and offer positive feedback.
Some say social is pay to play.
But I drive traffic and never spent a penny on paid marketing.
Some say social suppresses your post views.
But I figured out that showing up and sharing content prolifically makes it impossible for the algorithm to ignore you.
Media moguls become worth hundreds of millions to billions of dollars.
Media = content. Social media moguls become worth billions or hundreds of millions because first and foremost, a lot of folks create a helluva lot of content for these sites. Engagement follows. Create a crap load of targeted, helpful content for the social media algo to luv ya because content is where the billions of dollars begins to form, one piece of content at a time.
My Approach
I currently mix long-form and short-form updates to social media.
Some of my posts get a chunk of Likes. Some generate a few comments. Some get no Likes or comments but increase my:
- exposure
- credibility
- blog awareness
- brand awareness
In essence, most social media blogging tips roads lead pretty much to Blogging From Paradise these days based on the volume, depth and consistency of my social media content strategy.
Publishing a high volume of targeted, helpful blogging tips funnels people to my profile. Some social media users click through to my blog.
This is hardly rocket science.
But you cannot be asleep at the social media wheel and benefit from social media traffic and subsequent blogging income.
Forgive Your Grievances
Formerly, I held plenty of social media grievances.
Screw those billionaires. Why make them wealthier? They can shut my profile down in a split second. You have to pay to play, anyway.Â
But I gradually realized that those fears in my mind cut me off from 5 billion social media users.
I forgave those grievances in my mind. Then I began publishing content based on blogging tips to:
- my profiles
- my pages
- blogging tips themed groups
Blogging tips hungry bloggers began to find my profile and Blogging From Paradise Dot Com.
It is not as hard as you think but getting rid of your head trash may be uncomfortable because you may want to:
- hold the grievances
- blame other humans for the grievances in your mind
- grab at outlier instances of bloggers losing massive followings on social media for some “out of left field” ban
You can hold on to those grievances but since my blogging job is to gradually make your life easier, not harder, I still advise you to let go the grievances to open a social media traffic and income channel.
20,000 Humans Interested in Your Niche
Almost certainly, 20,000 out of 5 billion social media users express a genuine interest in your blogging niche.
Unless you picked a super obscure niche, those 20,000 human beings are waiting to meet you through your:
- prolific social media content creation strategy
- less prolific but consistent social media commenting strategy
Imagine if I handed you a microphone and the stage at Madison Square Garden and said that if you slowly, patiently taught people about your blogging niche that it would slowly but gradually fill to its 19,500 capacity, with all people being heavily interested in your blogging niche.
Are you turning down that opportunity because you hate James Dolan?
Imagine one interested person, then two, then 5, then 10, walking into MSG based on you grabbing the mic and patiently guiding folks with practical tips. It is a slow process but it is steady and yields increased success if you see it and stick with it.
5 billion people are not aware of your blog right now. 5 billion people are not aware of MailChimp right now. Billions use Google but tens of millions of bloggers compete wildly with each other while million and billion dollar corporations and mainstream machines get a nice, hefty chunk of that search engine pie.
Build your list. Optimize posts for SEO. Both are highly dependable traffic sources. But lose the blogging tunnel vision. Tap into that 5 billion social media user base to access a largely underutilized success source for bloggers.
Social media ain’t the blogging end-all, be-all.
But why turn your back on 5 billion people?
Conclusion
Social media offers a user base bigger than half of earth’s population.
Is that big enough to consider as a traffic and income source?
Target your content.
Be prolific.
Be truly helpful.
Thrive by using social media content to draw people to your blog.
