What Are the 3 Basic Blogging Investments? |

Ryan Biddulph September 23, 2025 blogging tips 🕑 5 minutes read

Madison New Jersey USA

Blogs grow based on three clear investments.

Invest intelligently to go pro.

Or cheap out to flounder before failing.

Starting this gig like an entrepreneur who blogs cultivates the proper mindset. Think like a business owner. Invest effectively. Build your business on a rock-solid foundation.

All successful entrepreneurs invest wisely.

Big Bucks Astors

I read a chapter from a book covering the history of New York City.

One section detailed the origins of the Astor fortune.

The Astor family yielded some of the most astounding power in NYC or the world for that matter.

Founder John Jacob Astor reached a peak net worth of what today would be $100 billion USD to $150 billion USD. At the time in 1848, that number would have been about 1% of the US GDP.

Heady numbers, indeed.

How did he make his staggering fortune?

He purchased large tracts of NYC real estate dotting the town. At the time, he scooped up farmland. Imagine that; farmland in the Big Apple.

Anyway, during one feel swoop, John Jacob Astor bought the blocks from 42nd street to 46th street from Broadway to the Hudson River. That parcel alone reflects a dizzying real estate property value these days.

Most old money families built vast fortunes in part (or in total) on real estate.

Blogs are online real estate.

Like offline real estate, online real estate grows based on making wise investments.

First you invest in various aspects of your blogging business patiently. Wise blogging investments gradually morph into a freedom-building asset.

You invest the right way. Blogging investments drive business passively, freeing you from time and location.

Build your online real estate to be a high traffic, valued cyber resource by making three wise investments.

Investments Compound Powerfully

The Astor fortune mushroomed because he bought NYC land before the property value skyrocketed into the stratosphere. In essence, New York City became the center of the developed world, from being its financial capital to entertainment and social hub.

Imagine owning a hefty chunk of NYC before it became…..well…..the New York City we know today?

Kelli and I house sat at an apartment in Brooklyn last week. Rent for a 1 bedroom to 2 bedroom deal ranged from $4000 USD to $6700 USD for one month.

What residual income does the property owner make on rent income generated every single month if a 2 bedroom apartment fetches $6700 USD per month?

Wise investors enjoy the fruits of compound interest.

Smart bloggers build a peaceful life by investing intelligently in their blog.

Freedom, fun and a full-time blogging career awaits the blogger who invests soundly.

1: Content

Content makes your blog go.

Publish one or more:

detailed
targeted
practical

blog posts weekly.

Solve reader problems thoroughly. Tackle pressing issues.

Content is far and away the most critical blogging investment. Well-stocked blogs drive organic traffic and passive blogging income.

Thorough blogs build rock-solid credibility.

Valuable content generates high quality traffic and blogging income.

Add details to blog posts to publish long form content. Detailed content lowers your bounce rate. Long form blog posts perform best on page 1 of Google. The algorithm favors rich content stepping users from problem to solution.

Update old blog posts every 6-12 months. Stay relevant. Keep readers informed with the latest and greatest content from your niche.

2: Time

Father Time – combined with the above and below investments – is very kind to wise bloggers.

Google rewards prolific bloggers who publish detailed content consistently for years.

The time element is vastly underrated in a world of impatient bloggers who want something for nothing.

Little do these lost blogging souls know that giving away detailed, practical content for a long time precedes a professional blogging career.

The world makes way for consistent bloggers. Publishing in-depth blog posts for years impresses readers. Loyal followers respect generous bloggers who give away the farm for a long time.

I ranked new blog posts consistently only after publishing thorough content diligently for years. Google needs to see a proven track record. The algorithm culls “flash in the pan” bloggers who try to shortcut the blogging system.

Publish content regularly for at least 2-4 years before expecting appreciable results to manifest. Nobody goes pro overnight because time forces you to relax, kick back and patiently work the blogging process.

Mindful, patient blogging work maximizes targeted traffic and passive blogging income.

For example, after I set aside an extra 30-60 minutes to optimize blog posts for SEO I ranked on page 1 of Google with greater frequency. I invested greater time toward creating highly-detailed, targeted content. Thorough content sent increased Google traffic to my blog.

Give more time to blogging now to increase success now and later.

Think long-term.

Work patiently for a hefty chunk of time.

Free yourself as your blogging success expands.

How to Become a Patient Blogger

blog to help people versus chasing metrics
meditate daily to become aware of fears fueling impatience
love the process of creating content and establishing connections
surround yourself with patient bloggers to learn through osmosis

3: Money

Blogging successfully requires a modest financial investment.

Invest money in a:

domain and hosting
premium theme

at a minimum.

Premium domain and hosting packages – like a virtual private server (VPS) – handle heavy traffic surges and guarantee lightning fast load times.

Dropping ducats on your domain and hosting conveys a professional image; emitting a pro vibe buys some blogging credibility.

Snag a premium theme to build a reputable brand.

Free themes look cheap. Readers judge a blogging book by its cover.

Gain trust. Drop dough on a professional-looking, premium blogging theme.

Optional Financial Investment

Hire a web developer to handle technical issues.

Pay up to play up. Move into higher blogging circles by freeing your time to create and connect while developers handle back end stuff seamlessly.

Before you cheap out, consider how much time you waste on trying to do it yourself. Bloggers throw away hours or even weeks of their time trying to fix issues. Hire skilled professionals to address technical problems. Create detailed content and build connections with that time versus frittering it away from a “DIY” mentality.