Is Your Blog a Dumping Ground or Prime Real Estate? |

Ryan Biddulph March 4, 2025 blogging tips 🕑 5 minutes read

Amsterdam, the Netherlands

I shudder to think how I formerly framed my blog.

Things did not go too well for me during various phases of my blogging career.

Why?

I perceived my blog a little bit as a dumping ground. I published thin content. I also linked to low quality sites.

A few loyal readers stuck around during these dark days. Why? I know not. Guilt, maybe? Perhaps the individuals stuck around to see if Blogging From Paradise would eventually take off.

I did not value my blog because I did not value myself. Struggling bloggers walk a similar path. Most view blogging as a silly afterthought. Why? Most view their blogging selves as being insignificant.

What happens if you view self and blog as a joke?

You treat your self and blog as a joke.

Bloggers who link to low value sites see their blog as a joke. Bloggers who publish woefully thin content see their blog as a joke. Readers sense the “half-ass” effort. People avoid your blog like the plague. Potential community members, customers and referral traffic builders rarely give a low quality blog a second thought. Options abound. Looking past one blog opens up folks to millions more. Why would you waste time on someone who treats their blog as a laughingstock? Why would you spend time on sites whose owners care not about the sites?

I do not write these words to condemn but to guide through the truth. I cringe listening to bloggers discuss their blogs as some pointless thing that matters not at all because I pained myself with similar limiting beliefs. Making matters even more bizarre, most of these bloggers seem genuinely mystified by their struggles. Bloggers treat their blogs like crap and become crestfallen, shocked and angry that readers fail to perceive their blogs as trusted, credible, leading industry resources.

Readers reflect your commitment to blogging effectively – or lack thereof – back to you.

Hold that idea in mind.

How do you change things?

How do you value your blog to NOT treat it like some online dumping ground?

Embrace the Burn

Before I began treating my blog like a cyber treasure and NOT a cyber sewer, I stewed for a little bit. I felt the ego-induced burn consistent with seeing my blog in the light of truth.

Goodness; I did not like how it looked. Embarrassment grew. Shame expanded. I felt awful. I felt angry.

I finally saw the:

plethora of typo’s
volume of low quality backlinks pointing out to less than credible blogs
steady supply of thin, impractical content

up close and personal. I saw it right in front of my nose.

I had to see how bad things appeared to be before improving my blog. I built my blog into a valued resource (in the eyes of resonant readers) by seeing a severe lack of value here, first, before building it intelligently.

Mind you; this was a relatively short stretch of my blogging career. But I had to mentally change course before the short stretch became a long stretch. I saw my blog clearly even though it burned my ego. You cannot correct a mistake that you refuse to see. I saw the error to correct it and to move in a successful direction.

Check Your Posture

Bloggers usually don’t value their blogs because most lack posture.

Few establish the vision to:

value their blog
patiently build their blog into a trusted resource

Do you perceive your blog to be a trusted, treasured resource?

Or do you view your blog as a dumping ground?

Dumping Ground

Most blogs seem to be dumping grounds.

Even good intentions do not cancel out bad backlinks and low quality content.

Bad Backlinks

I remember linking to low quality sites back in the day.

Why did I do this?

I unconsciously did so; I did not realize how linking to low quality blogs damaged my reputation. I became unaware of this idea, pushing it way outside of my consciousness. Self-sabotage is a b*tch.

Doing struggling bloggers favors sounded nice. But these favors did not help my audience. Who wants to click through to a low value blog? No one does.

I learned my lesson eventually. But most bloggers struggle to grasp this backlink building no-no.

Never link to low quality blogs. Backlinks become part of your content. Linking to non-credible blogs diminishes the value of your content. Damaging your reputation erodes your credibility. Readers head for the hills on clicking through to a less credible blog via your blog. Most will never return because your content-backlink did not instill trust. Why would a reader become loyal if you under-deliver with a low quality backlink?

Poor Content

Thin content makes blogs appear to be cyber dumping grounds.

500 word posts do not influence readers to:

stick around
drive referral traffic
buy your stuff or hire you

because weak content lacks:

practicality
weight
depth
true helpfulness

Thin content becomes noise. Bloggers publish noise to be heard but the posts fall on deaf ears.

Why?

Readers want truly helpful solutions not noise to fulfill some arbitrary publishing schedule.

Short posts help no one.

Stop building a virtual dumping ground.

Stop publishing thin content.

Prime Real Estate

Treat your blog like prime real estate.

Give readers the optimal experience.

High Quality Backlinks

Link to the best sites in your niche.

I rarely link to blogs. But every backlink points to the top blogs in the world. I link to no one else.

Birds of a cyber feather flock together. Link to respected blogs. Align your blog with successful blogs. Influence readers to perceive your blog in a successful light.