Is Threads the Most Unsullied Platform for Bloggers? |

Ryan Biddulph August 23, 2025 blogging tips 🕑 5 minutes read

Nizwa Oman

Threads continues to gain steam as the preeminent text-based platform for sharing content.

My experience suggests that this social media site is the most ideal platform in the niche.

I have used:

X
Facebook
LinkedIn

for years.

I plan to use each for years more.

Yet Threads has been the best platform for me as a blogger based on the unsullied nature of the site.

Before proceeding, I tip my hat to the old Game of Thrones HBO show.

Spoiler alert – to the 10 people left who have not watched the show – but The Unsullied were a group of disciplined soldiers who did as they were told, being “purified” through a series of brutal practices which removed pretty much all psychological attachments to the world.

Threads has been the best platform for bloggers based on my experience.

Why?

The site is unsullied by the typical owner-induced psychological attachments to vanity metrics like income.

Currently, the social media site has not been spoiled at scale by:

silly narratives
the main stream news
politics
abject negativity

as X and Facebook have at various times. The world usually takes a truly helpful concept and tries to get something called “money” out of it, before any other motive. That’s OK. But it ruins the concept. The idea becomes less truly helpful because it consumes versus serves. Every main stream site usually trends in this direction. The ego sees to it.

X became political and news based, after a stretch of potentially being truly helpful for higher energy topics. This is a nice way of saying the owner had great intentions to make it a content-based platform dissecting a variety of topics at scale before it morphed into a politics and news platform. Why? Each topic yields the most money.

Facebook underwent a series of narratives related to news and politics before settling a bit; the profit model still seems strong.

The Threads algorithm rewards content and chatters. Never mind the fact that it populates the main stream with your preferred content. That’s a time saver because I need to sift through irrelevant content on other social media sites.

My Threads main stream is:

helpful, practical content
genuine conversations between like-minded human beings

Unlike LinkedIn, 90% of Threads users do not spam me.

Unlike X, the trending topics and/or mainstream updates relate to digital marketing, blogging and my interests.

Unlike Facebook, the profit-push is non-existent because Threads is bare-bones, not littered with advertisements.

X, Facebook and LinkedIn work nicely for me yet each is sullied/spoiled on some level. None of those sites are almost exclusively about practical content and authentic human conversations. Threads really is about content and genuine chats.

Shocked?

Yeah; I am shocked because by this point almost all sites partially jump the shark.

Lofty promises disappear into the profit model. User feedback becomes gobbled up by shareholder or private owners needs.

Content and chats morph into a hard sell, or mucking up the main stream with advertisements, politics or news items because owners feel the crunch and cave, needing to boost profits through any means necessary.

Threads has not come close to doing this. I am genuinely surprised because putting user desires before the needs of site owners is exceedingly rare.

People who run these sites typically attach heavily to various metrics. Putting their needs over user desires is largely routine. Threads consistently breaks this pattern; that’s why I love the site.

My Threads Main Stream Is Gold

My Threads main stream is 100% content-based. All updates align 100% with my blogging interests. Potential Blogging From Paradise readers trawl the stream to gobble up helpful content. Most are one comment or piece of content away from my blog.

Conversations seem to be authentic. People treat users like people over there. I feel like Threads conversations are like down home, fireside chats. Call me corny but people tend to care for others over there.

I frame this as blogging gold. People who want to chat and share practical content are my ideal readers. Blogging buddies fall within this lot too.

Potential:

customers
referral traffic builders
referral business builders

flow from this demographic as well.

Threads Is Social Media Done Right

Social media is a powerful traffic driver because targeted content sends social media users to blogs.

Threads profiles targeted content aggressively via the main stream. Giving significant visibility to content lets bloggers build trust on the platform.

But that’s not all.

Threads also attracts people who want to engage in meaningful discussions. Networking with such individuals amplifies your blog traffic because honest humans tend to take a genuine interest in helpful value providers.

Social media is:

social comments
content media

Threads gives priority to content and comments better than any social media site I’ve used.

My Experience

I have to stress that my Threads experience backs up my opinion.

Other bloggers who use it may not enjoy as many benefits based on other factors.

I publish a steady volume of blogging tips and drop helpful comments on the platform. Creating content and building connections makes any social media site a potential traffic driver.

Threads Itself Does Not Complete the Work for You

Never get it twisted, bloggers.

Threads is an inanimate site.

The platform algorithm sets bloggers up to drive traffic.

Yet working the platform daily helps you mine sugary sweet success from the site.

Threads cannot do anything for you.

Bloggers create targeted content and build bonds through comments to make it sing.

Threads simply prioritizes the two traffic and income building factors: content and comments.

Other social media site algorithms went south by partially prioritizing content and comments along with news-related updates, politics-related updates, advertisements and other credibility-dissolving factors…..for users who blog, at least.