Kalkan Turkey
I struggled for various stretches as a blogger.
I identified one culprit as being less than detailed blogging work. Or thin work. Or weak work.
Call it whatever you want, but doing a poor job gives your work a woefully short shelf life. Picture an ice cream cone in the middle of the desert. Visualize a glass of milk in the middle of the jungle. Imagine an ice cube on a hot tin roof in the middle of the summer.
Visualize a 600 word blog post. How long do you think that post will last? What type of organic reach will that post generate? How many people will see it every day for the next 10 years?
You know as well as I that these types of posts die a quick death after the initial publish date. People see it and quickly move on after the first few days. Nobody else sees it after the first few days because the content rarely if ever ranks on Google. Thin content goes to the social media graveyard. Even your once loyal readers tend to look past then content because if it lacks practical details people look past it.
Lean Blogging Times
I remember during lean times how my thin content never hit the mark passed one or two gracious comments. Minus the kind feedback these posts all but vanished from my niche. People typically do not drive referral traffic to thin content. Readers need some meat to bite into in order to share it with their followings.
Do Thorough Blogging Work
Do thorough work consistently to make your blogging life easier over the years.
Practical TipsĀ
- set aside 2-3 hours to research blog posts
- invest 2-3 hours to write, edit and publish blog posts
- invest 1 hour to promote blog posts effectively
Resources
- How to Create Long Form Blog Content
- How to Promote Your Blog: 7 Tips
- How to Promote Your Blog for Free
Detailed posts cement readers to your:
- blog
- online business pages
Creating detailed content takes great mindfulness, time and practice.
No one masters this skill overnight.
At first glance, you may think the easy way consists of taking shortcuts. But shortcuts force you backwards. Shortcuts double your workload. The work you skipped by taking a shortcut gets multiplied. Eventually you will need to do that work in addition to your current day workload. Think about it. Do you want to make blogging or difficult or easier?
Completing detailed work increases your skills, credibility and exposure, all of which are necessary for organic traffic and income. Skipping the work looks past the necessary steps for building a thriving blogging business.
Do a thorough job every time out to let your work generate passive traffic and income. Be consistent with this approach. Doing detailed work takes great time. Publishing in depth content requires one to practiceĀ mindfulness. This is not easy but it is the way to become a successful blogger.
Over the long haul, blogging gets easier because your thorough work pays exponential returns. Detailed posts drive organic traffic through multiple channels which amplifies your blogging business success.
Turn everything you create into an asset which works for you passively.
Make blogging easier by doing an excellent job every time you sit down to do anything with your blog.
Set a High Standard
Imagine publishing a thorough resource through every blog post.
Set a high standard to do detailed work.
Never publish a post just to satisfy a specific schedule. Do not publish content just to try to drive traffic. Never publish content to try to make money. Focusing on outcomes results in a job poorly done. Concentrating on getting robs you of the giving necessary to publish highly detailed work.
Establishing a high standard inspires you to add as many tips as possible to blog posts. Readers appreciateĀ resources. People want their problems solved. You and I both know that most problems require multiple steps to follow to reach a solution. Few issues in life can be solved with one step or a few hundred words when you get down to it.
Publish an Industry Resource
Turn your blog into an industry resource by publishing a dazzling array of in-depth content consistently. Make each post count.
Do this kind of work to gradually make blogging easier. Imagine every piece of content behaving like an employee who works for you around the clock. While you sleep your blog posts generate passive traffic and passive business. Being thorough pays off immensely over the years. Picture your blog working for you like a passive asset; allow the blog to enhance your freedom.
Frame Work as an Investment
Great work goes into reaching this point with your blog.
Trade visions of sacrifice dancing in your head for an investment in freedom. Publish in depth content consistently to let that content work for you around the clock. That’s freedom. That’s how an entrepreneur thinks. Entrepreneurs patiently build assets which eventually work for them.
Adopt this frame of mind now to make blogging easier.
Study Professional Bloggers
Top pros publish highly detailed content.
Observe their mindfulness. Spot patterns. Full-time bloggers build posts around clear outlines. Detail-oriented bloggers guide via steps broken down into sub-steps. Pros add images, bullet point lists and contrasting text to package content effectively.
Do as pros do.
Become thorough.
Publish posts based on a checklist.
Check each requirement before tapping the “publish” button.
Word Length
Aim for 1200 to 1500 words per post.
But prioritize practical tips before reaching an arbitrary word count.
Truth be told, publishing long form content occurs organically for detail-oriented bloggers. Thorough outlines generate 100 plus words based solely on headers and sub headers.
If the bones spawn 100 words plus the 1200 word post does not sound difficult to reach, does it?
Set a Time Investment
I sometimes set aside 2-3 hours to write, publish and promote a blog post.
Doing this prevents me from rushing the process. Rushing the process means skipping critical details. Looking past details results in thin content with no genuine depth.
Invest time in each blogging activity. Aim for the long end. Be generous with your time to allow work to fill the time allotment. Parkinson’s Law demonstrates this phenomena. Be detail-focused to do quality work.
Conclusion
See blogging as a skill or art not a quick way to make money.
Develop an abundance mindset to do thorough blogging work.
