Bristol England
I read another short and pithy marketing message a few moments ago.
X, Threads and Blue Sky seem to be popular destinations for such punchy quotes.
Usually these sayings span 1-2 sentences.
Most beam great wisdom.
I learned a bit by following a select few talismans of timeless experience.
But never be bamboozled by the lure of these short statements.
Going pro involves following in-depth, complete systems consistently.
Going pro involves buying an 83 page PD filled with a heavy volume of practical tips to follow for 2, 4 then 10 years.
Going pro involves receiving comprehensive coaching, and/or reading and applying a steady collection of highly detailed, practical blog posts.
Following one sentence from a marketing pro ain’t gonna cut the mustard. Yet most struggling bloggers attempt to base their entire strategy on one or two sentences strung together, or perhaps even worlds apart.
University Example
I attended university to study meteorology.
I eventually obtained my Bachelor’s Degree in Meteorology.
During my first 5 minutes attending a lecture, did I snag one sentence from my instructor and say,
“Thanks that’s all I need!”
then exit the university grounds for 4 years, master meteorology then grab my degree?
Nope.
I invested 4 years of my life studying a wide range of subjects:
- taught by a single instructor
- presented via easy to follow lesson plans divided into course outlines
For you, that means buying my online course, buying some of my blogging eBooks and/or reading, studying and applying what you learned from 5 or 20 of my blog posts…..or more. Feel free to follow guidance from other experienced bloggers as well.
Blogging is a subject not a one sentence update posted to X. Blogging is simple but highly-detailed, practical and you damn well better believe it requires you to study and master the many moving parts required to eventually go full time.
The Problem
Legions of social media users follow well-known who publish 1-2 sentence tidbits of knowledge. Each 1 or 2 sentences is popular as the world judges it because most human beings try to apply one sentence and fail rather than learn the entire subject via:
- an eBook or multiple eBooks
- an online course
- coaching
- a steady volume of blog posts
to succeed and to become free.
You only go pro by consistently practicing 10 steps broken down into 20 steps broken down into a few more steps. You do not go pro by attempting to take 1 broad, generalized, generic step with absolutely zero specifics and almost no practical application.
Buy the eBook.
Buy the online course.
Hire the coach.
Read, study and apply what you learned from 10 or 20 blog posts.
Blogging is like going to college.
Blogging is a skill set.
Learning how to blog is not difficult. I learned how to blog fairly quickly. Although I’m not as stupid as a punch drunk tomato can, I am no Rhodes Scholar, as Blogging From Paradise readers know. Learning how to blog successfully is not hard but not deluding yourself into thinking that blogging is stringing together a few sentences’ worth of learning, that may feel uncomfortable.
Most of the blogging world has its head in its ass.
Few want to learn thoroughly.
Fewer want to act on detailed, successful blogging systems.
That’s the rub.
Blogging is a complete system to:
- learn
- study
- practice
- master
One Line Don’t Cut It
I stumbled across a quote from a world famous marketer earlier today.
He said not to find customers for your products but to find products for your customers.
Hey; he ain’t wrong.
But few bloggers spend the 5,000 hours:
- learning how to get high quality backlinks
- following details to get high quality backlinks
- landing high quality backlinks
- listening to reader feedback
- creating an online course for sale, adding all critical details, practical steps and thorough insights, to publish a full system for aspiring bloggers to follow closely
I completed all steps from that bullet point list.
I can assure you that it took a wee bit more time and work than nodding my head in agreement with a short and pithy statement.
But that time and work is where freedom from time and location happens.
Once you understand that blogging like a pro begins with going to blogging university, investing time, work and typically money, to learn how to do it the right way, you’re on the straight and narrow successful blogging path.
Everything instantly gets easier if you treat learning how to blog like going to school.
