What Should a Blog Include? |

Ryan Biddulph August 3, 2025 blogging tips 🕑 5 minutes read

Bath England

Blogging is more than just writing whatever comes to your mind.

What should you include in a blog?

Frame this post similar to cooking a fish. Overdoing it creates shoe leather; picture blogs bursting at the seams with dynamic ads and unnecessary widgets. Under doing it means successive, speedy trips to the toilet; visualize a barren blogging wasteland void of functionality, purpose and helpfulness.

I intend to find that “just right” mid point, like Goldilocks, with Blogging From Paradise Dot Com. I cover the basics but do my best not to overwhelm you with nonsensical widgets, obnoxious advertisements or other non-essentials. My blogging intent is to be truly helpful. Making my blog practical content heavy seems to hit the mark; at least loyal BFP readers tell me so.

Consider the below non-negotiables.

Adding the proper elements gives readers a thorough user experience. Happy readers pleased with your content-solutions send like-minded followers your way.

Blogging is a science not tossing darts at a board.

Include these elements on your blog to start this gig successfully.

1: WordPress Dot Org CMS

Use WordPress Dot Org as your content management system.

Blogs should include this CMS for its many benefits. WordPress Dot Org offers bloggers a global support network, rich functionality and a wide array of plug-ins for enhancing the user experience.

Avoid free platforms. I liken each to training wheels on a bicycle. Genuine bloggers ride bikes like a big boy or big girl with WordPress Dot Org. Hesitant bloggers need to lose the training wheels before stepping up to the “real” blogging plate.

2: Passion Plus a Problem

Passion fuels a successful blogging career.

What can you gab about all day long? Consider blogging about the topic.

I love to share blogging tips with newbies to veterans. Blogging From Paradise came into existence because my passion goaded me to snag a domain, hosting and to write my first post.

Being passionate fuels you during formative years. Money may be scarce. But your motivation never goes away because it flows from within your mind.

Loving your niche stimulates your creativity.

Prolific bloggers stoke their desire-fire routinely to become truly helpful.

Practical Tips

list 5 topics that tickle your fancy
consider what niches you would cover if you never made a penny through blogging

Solve a pressing problem.

Gauge demand via:

Google semantic search
Subreddits
Quora
X
Facebook
LinkedIn

Query keywords through the above sources. Scour groups related to the blogging niche.

Do each of the 5 niches above that you feel passionate about solve a common problem?

Assess demand before proceeding.

3: One Niche

Specialists do one thing to do it well.

A jack of all trades masters none.

Choose one blogging niche from your watch list. Cover it inside-out. Tackle a wide array of topics. Take different angles to stimulate readers.

I dipped my toes into mindset tips for bloggers after the birth of Blogging From Paradise Dot Com. Specializing carved out a tight little sub niche for me quite beneficial to bloggers hamstrung by their mental blocks.

Multi-niche bloggers run out of time. Single niche bloggers build credibility with each post.

Cover one niche.

Become a blogging leader by being a trusted specialist.

4: Relevant Domain Name

Select a relevant domain name.

Picture what comes to mind after imagining your:

passion
problem
niche

I visualized someone blogging from paradise after factoring in the trio of factors.

Blogging From Paradise Dot Com came about after these picturing sessions.

Make your domain name short and sweet if possible. Give readers something easy to remember. Stamp a firm impression on their minds with your punchy domain name.

5: Benefit-Laden Tagline

Consider “retiring to a life of island hopping through smart blogging”.

Even home bodies cannot deny; this is a benefits-laden tagline.

However, not every tagline needs to be as spectacular. Simple wins.

Imagine the one glowing benefit readers receive from following your blog.

List 3-5 potential taglines.

Choose the line which best represents what your blog offers readers.

6: Practical Content

Practical content makes a blog.

At the end of the day, people follow blogs for practical solutions to problems.

Blogs should include a rich library of long form content. Readers need to be able to:

understand
digest
use

blog posts for their benefit.

Loyal followers drive referral traffic through word of mouth marketing. Readers become loyal based on your steady supply of highly practical content.

Example

I scanned Google to snag a few semantic search key phrases.

Perusing “what should a blog include” revealed a question on the tip of blogger tongues.

I laid out an outline consisting of 7 practical things a blog should include. Researching Google, adding my blogging experience and wrapping it up with this blog post bow provides bloggers with a helpful guide to follow for these “must have” elements.

Try this exercise.

Query Google for semantic search results related to a popular keyword in your niche. Pick one long tail keyword. List 5-10 steps or tips to practically baby step readers from problem to solution. Consider these steps or tips to be the blog post outline.

Break down each into 2-3 steps or tips to follow. Add necessary strategies to connect the dots. Leave nothing out or run the risk of being impractical. Readers want to know how to do stuff. Vague tactics skyrocket your bounce rate. Highly-detailed guides convert casual followers into loyal readers.