New bloggers ask themselves:
“What should a blog include?”
Packing essentials into posts drives targeted blog traffic. Increasing quality traffic grows your blogging business.
However, adding only essential elements seems difficult at first. What should stay? What should go?
As a rule, bloggers tend to add too much filler to blogs. The fear of missing out scares bloggers into including irrelevant elements to posts.
Adding bloat diminishes the user experience and hurts your chances at landing on page 1 of Google.
Other bloggers publish thin content. Leaving readers wanting for more leads to blogging failure.
Finding the point between overwhelming and underwhelming readers seems to be the blogging sweet spot.
Drill down to publish highly-detailed content. Give readers thorough solutions. But refrain from overwhelming readers. Few people desire wading through a 10,000 word blog post filled with bloat, extraneous details and time-wasting non-essentials.
What Should a Blog Include?
Add only essential blog comments.
Exclude everything else.
Think in terms of functionality. What function does every blog element perform? What is the purpose behind including anything in a blog?
Include what you need and nothing more to solve reader problems thoroughly.
Include these elements to publish an effective blog.
1: Attractive Title
Craft an enticing title.
Appeal to your ideal reader.
“what should a blog include”
Highly targeted, blogging tips hungry readers want to know what bloggers need to include in blog posts. Google proves this.
Picking this blog post title appeals to the ideal Blogging From Paradise reader.
Listen closely to your readers. Use Google semantic search to find long tail keywords your readers query.
Create concise titles. Add numbers if appropriate. Numbers seem pleasing for adding order to the mind.
Pique curiosity. Draw targeted readers by asking questions. Inquiring minds want to know and will likely click your link based on the title.
- pick titles your readers query through Google
- use numbers to appeal to readers
- pique curiosity with questions
Observe what works in terms of boosting clicks.
Follow a proven strategy to create appealing blog post titles.
2: In-Depth Content
In-depth, detailed content forms the foundation of successful blogging careers.
Successful bloggers publish thorough content frequently.
Publish long-form posts spanning 1500 words or longer to include the essential blogging element: resource-type content.
Create detailed resources to solve reader problems thoroughly. Add as many practical tips as possible to improve your SERPs. In-depth content please readers and Google.
Set aside 3-4 hours to:
- write the post
- format the post
- publish the blog post
Follow this tip carefully to accelerate your blogging success.
Most bloggers struggle due to publishing thin content.
Robust content drives successful blogging ventures.
Top bloggers share ample practical tips to connect all dots for readers seeking specific solutions.
Observe your blog post title. Does the blog content include every step necessary to fulfill the title-promise?
Patiently include every step to deliver on the promise made through the blog post title.
Use H2 and H3 headers to improve readability.
Headers create contrast to make for easy reading and scanning.
Headers also improve blog post SEO.
Use headers liberally to enhance the user experience. Readers prefer to consume content through the principle of contrast. Scanning bold headers which break up paragraphs allows practical tips to burrow deep into the unconscious mind.
Headers essentially stress important points readers need to remember to solve their problems.
4: Trusted External Links
Blogs include trusted external links pointing to authority blogs from similar niches.
Linking out to respected blogs boosts your blog credibility through the power of association.
Readers trust blogs pointing to trusted blogs. Linking to credible blogs appeals to the Google algorithm as a trust signal. Birds of a feather flock together so linking to credible blogs increases the credibility of your blog.
As a practical example, I usually link to high level blogging tips blogs like Blogging Tips Dot Com to add a rich blogging resource to blog posts.
Linking to authority niche blogs:
- boosts your SEO juice
- gives readers trusted resources to explore
- increases time spent onsite (time spent onsite is a Google ranking factor)
Link only to credible blogs from your niche. Be relevant. Send a loud and clear signal to Google. Give readers rich guides for their due diligence.
Drop at least 2-3 external links to valued resources per blog post to include a sufficient number of trusted links. Be generous to increase your blog credibility.
5: Trusted Internal Links
Include trusted internal links pointing to detailed posts from your niche.
Linking in to in-depth posts vets your blog as a Google ranking factor.
Reaching page 1 becomes more likely if your blog has a proven track record of rich, SEO-optimized content.
Link naturally to the appropriate keywords or key phrases. Boost your SEO by linking to relevant posts performing well on Google.
Pointing readers to detailed posts increases blog credibility.
Patiently publishing detailed posts creates a rich collection for internal linking.
Visualize your blog as a full body of work versus seeing your blog on a post by post basis. Create a thorough resource by covering each blog post title in great detail.
Link internally to at least 2-3 blog posts to boost your SEO.
6: Short and Frequent Paragraphs
Use short, frequent paragraphs to make for easy blog post scanning.
Avoid using block-style, long, running paragraphs. Readers need to be able to scan posts seamlessly for a pleasing user experience.
Practice writing daily in an offline setting. Write 1000 words in a Word document to gain confidence.
Organically, writing short and frequent paragraphs flows from writing confidence.
Be brief with words but thorough in concept. Publish highly-detailed content with economy of word use by crafting short paragraphs.
Formatting posts with frequent paragraphs allows blog posts to flow naturally.
Write posts with a vertical mentality. Picture yourself drawing readers farther down your blog with frequent paragraphs.
Create a rich user experience through effective post formatting.
7: Clear Meta Description
Write a clear meta description to craft the ideal blog post.
Including a solid blog post meta description gives readers a strong preview of the post through Google. Search engines require an accurate post description to rank your blog.
Spend a few moments concisely explaining:
- the blog post content
- how the post benefits readers
briefly, clearly and directly.
Improve your SEO.
Give readers a good idea of what to expect.
Include a clear meta description to increase targeted blog traffic through Google.
Add a few images to blog posts.
Including eye candy appeals to readers.
People think in pictures.
Add images to do some legwork for your readers.
Get free pictures through a site like Pixabay.
Or use your own free images to enhance your brand.
I use a quality Cannon camera to record all images for Blogging From Paradise.
Include at least one picture for all blog posts. Set a featured image to format posts effectively for social media.
Adding an image thumbnail increases clicks through sites like Twitter, Facebook and LinkedIn.
9: Embedded Videos
Embed videos to add multi media to your blog.
Video consumption through mobile devices continues to increase.
Including videos on your blog improves the user experience.
Google places a premium on multi media. Appeal to the Google algorithm by linking to a video through every blog post.
If you have concerns about video embeds slowing down your blog simply link to a video.
Adding embeds improves the user experience but linking to videos does the trick too.
- record videos solving common problems in your blogging niche
- find the proper video length by testing long and short videos
- add a video link to each blog post
Recording videos boosts your blogging confidence. Increasing your confidence by conquering self-conscious fears greatly aids your blogging campaign.
Adding the proper elements to posts increases your blogging success.
Mindfully include everything you need to publish detailed blog content.
Be generous but avoid overwhelming readers. Do not publish thin content but dial in to a roughly 1500 word count for every post.
Take your time before publishing blog content. Use this post as a checklist to include everything you need to publish a helpful blog post.