Amsterdam Holland
Does nothing seem to be happening with your blogging campaign? Blogging for crickets feels agitating if not outright frustrating. I have been there. I know how bad this feels. Nobody relishes the feeling of wasting time. Failing to grab the interest of readers feels deflating, like a massive parade balloon slowly losing its helium/life force.
Does low traffic got ya down? Are your blogging profits slowing?
No one cares about your blog because you do not genuinely care about helping people. No one takes a genuine interest in your blog because your genuine interest in others is nil. Zero. Zilch.
Before proceeding, beware perceiving this message as a nasty condemnation. I do not mean that no one gives a rat’s ass about you. Nor do I mean that people hate you. Take the spirit of this post to be: driving organic traffic requires you to solve reader problems specifically by taking an authentic interest both in their problems and the rich solutions crafted for them. Be deeply interested in solving their problems with your long-form, practical blog posts.
Show Great Care
Display great care in helping people. People care about your blog. The recipe is quite simple. You and I see caring people succeed in all walks of life. But being a caring person often involves facing deep fears related to money, love and other sensitive issues. Wading into murky, unconscious waters ain’t no picnic. Believe me on that. Yet, wade into the mind we must to blog from a genuine, empathetic mindset.
For example, most human beings become imprinted with the idea to get a job for paying bills. Imagine growing up believing one devotes most of their adult life to doing something they dislike doing solely to get money.
Imagine trying to change that mindset into caring for others without expecting anything in return. In one moment, you demand money in return for the distasteful job you work. In the next moment as a blogger, you need to deeply care for people by helping them without expecting anything in return. Prepare yourself to do some mental gymnastics on this one. Be gentle. Being outcomes-focused to service-focused requires diligent mind training. You and I seem accustomed to passively consuming. Actively helping others with no strings attached feels outright alien to most.
Giving Freely Involves Conquering Fear
Do you understand why blogging seems so hard? Bloggers need to face fear to change their mindset. Facing fear feels highly uncomfortable. A portion of my split mind still fears giving freely, 17 years into my blogging career. But give I must because caring for people inspires people to care about me and my blogging help rendered through various channels online. I take an interest in people. People take an interest in my blog. Folks only arrive because my content draws ’em here. I only create content because I took an authentic interest in solving problems suffered by struggling bloggers.
Either you care for others – who express interest in your blog – or you do not care for others and folks never take an interest in your blog. Sit with this mirror effect to ID every struggle you suffered related to blogging. Blogging obstacles dissolve into being truly helpful. Make your blog sing with content. Get your social media handles humming along with content. Connect with readers who express a genuine interest in your content. Rinse. Wash. Repeat. Walk the successful blogging path.
Digging Deep Triggers Fears
Discomfort arises in my mind as I express a deeper interest in an expanding community. The fear of shouldering greater responsibility dances around in my dome. I proceed. What other choice do I have? Either care to help or care less to help myself more and slow down the flow of people finding my blog. Everything depends on me. Everything depends on my mind. Ditto for you.
Think Beyond
Taking a strong interest in people outside of your family and friend network seems uncomfortable, at first. Consider it a “stranger danger!” scenario. But good luck trying to build a loyal blogging community with fam and friends as your sole audience. Taking a deep interest in helping your target audience with practical content is the traffic and income booster.
Care deeply about people. Take a genuine interest in humanity (dialing in on your singular blogging niche). Frame blogging as a way to help people genuinely. Being truly helpful gives you the proper intent for engineering a caring, successful blogging campaign.
Some bloggers care some for others but also care little for others through various aspects of their lives. In a way, bloggers love and hate themselves and the love-hate relationship manifests through a more caring and less caring blogging campaign.
Wade through the emotional minefield. Feel your fears. Clear your fears. Becoming more fearless positions you to be more caring because humans are caring, loving and accepting, by default. Deep down, at least.
Being less caring only arises as the ego imprints fear and its constructs onto the mind, via mental momentum related to getting a job solely to pay bills. Getting a job solely to pay bills means working a job almost predominantly because you care only about yourself and your family.
Caring about self and family alone will not get you too far in terms of your blogging campaign.
Traffic and income flows from outside of your family not from within it.
Special relationships may offering their loving support but a stable blogging career flows from those who express a deep interest in your content; not because they are blood-related but due to your truly helpful content.
Why did you consistently publish that type of content?
You expressed a genuine interest in solving their pressing problems.
Conclusion
Show an authentic interest in others.
Stop blogging for a chorus of crickets.
