Grecia, Costa Rica
Bloggers typically base their strategy on optimizing posts for Google.
Google appears to be the highest quality source of targeted traffic and blogging income.
Note; I said it “appears” to be.
Appearances are not reality.
Seeming is not truth.
Google is one high quality traffic and income source. No one doubts this concept.
Billions turn to the Big G to fulfill their queries.
But is one high quality traffic and income source the traffic and income source for bloggers?
No.
Simple logic dictates that billions of humans consume trillions of pieces of content across a dizzying array of online channels.
Billions of people use social media. Some find bloggers via Facebook and Twitter based on searching for:
- keywords
- hashtags
- updates in highly targeted groups
If a Facebook user queries a keyword or hashtag then the individual wants an answer. If your social media content appears prominent then the individual becomes highly targeted social media traffic, flowing to your update and typically, to your profile too.
How do you motivate the Facebook user to visit your blog and buy your stuff?
You do not cajole the individual to take those steps.
You consistently create the social media content to organically goad the individual to migrate himself or herself to your blog and products.
Establish posture. Honor the free will of others. Helpful bloggers attract highly helpful readers organically, passively and reliably.
My point is this: Facebook boasts 5 billion users. A hefty chunk craves your helpful content. This means that Facebook also proves to be a high quality traffic and income sources for generous bloggers who consistently publish targeted content to Facebook.
The Blogger Largely Creates the Traffic Source
Get a little backbone, my Young Blogging Padawans.
Develop a wee bit more posture than an earthworm negligent of its core exercises.
Stop contorting yourself for Google as awkwardly as a kid playing naked Twister with your grandma; the search engine giant ain’t the only blogging game in town.
Google is an excellent traffic source but no wise blogger bows to it because Facebook becomes an excellent traffic source for visionary bloggers who publish targeted content consistently to the platform.
More people turn to Facebook for blogging tips these days because more bloggers publish helpful blogging tips to the platform. Effect, meet cause. Creators combined with 5 billion humans made that happen. But creators need to create a vision to see traffic and income potential outside of Google. Being a visionary usually entails looking past Google, list-building and a few other commonly revered tactics as end-all, be-all type traffic building strategies.
I am not against or for Google traffic.
I see all roads leading to Blogging From Paradise Dot Com because my blog posts form the source of my success.
Readers find me through the content I create via multiple channels. Some find me and my blog through:
- Facebook Groups
- Facebook Pages
- LinkedIn Groups
- YouTube
- guest posts
- genuine blog comments
- carrier pigeon (joking….or am I?)
I focus on the source – my blog – and not Google or any other traffic channel because I have full control over Blogging From Paradise Dot Com and little control over sites not named Blogging From Paradise Dot Com.
This is one reason why framing Google as the traffic and income source is folly; you do not own it. Not owning it, you do not set its rules, lay out its regulations and determine its algorithm.
Doesn’t it sound like a bad idea to perceive the source of your blogging success via a channel over which you have zero creative control?
Did you ever think about Google traffic in that fashion?
Do you now understand why Google algorithm update grievances seem so common?
Wailing, moaning, complaining and the gnashing of teeth unfolds because bloggers mistakenly perceive the source of their blogging success to be Google, a site over which they have no real control.
This is not sane. Nor is it wise. But millions of bloggers do it then teach millions of other bloggers to do it as the Blogging Lemmings hurl themselves off of a cyber cliff with each algorithm update, plummeting to their blogging death.
Why would you do this?
Why not think it through more carefully?
Why not make your blog the source of your success and allow all traffic roads to lead to Rome?
Adopt an abundant approach. Let Google send you some traffic. Publish targeted content consistently to Twitter, Facebook and LinkedIn, as well as Facebook Pages and Facebook Groups and LinkedIn Groups to allow users to migrate from these traffic sources to your blog.
Guest post. Comment genuinely on blogs. Target all blogs for each to remain within your niche. Tap into these quality traffic sources.
Similar to temporary or permanent road closures, some of these traffic sources come and go. But you control THE source of your success: your blog.
Build the source into a resource.
Publish detailed, targeted blog posts solving common niche problems.
The quality of your blog posts draws organic traffic from sources you barely or never even worked. People mentioned Blogging From Paradise on Reddit before I barely touched the platform. My tribe mentioned my blog over there without me even knowing until I checked backlinks.
Your Offsite Content Creates Some Demand
Detailed, targeted content creates some demand, or interest, where it was not, prior.
Aspiring bloggers sometimes offer me this feedback; they had not even thought about blogging (some barely heard of it) but my social media content made them think about it as a possible income channel.
How’s that for a traffic source on demand?
Create the targeted content consistently which piques interest and drives targeted traffic to your blog.
Sometimes, you will vet by researching demand.
Other times, you create the demand with your content.
Do you now understand why it is important to have blogging posture?
Many possess little posture and bow down as victims to Google.
I perceive Google as an insignificant traffic source because my blog content and offsite content draws quality traffic to me.
Whether someone who thirsts for blogging tips finds Blogging From Paradise Dot Com through Twitter, Facebook, Google or anywhere is irrelevant to me. All roads lead to Rome, in the end.
Consider adopting this peaceful, abundant, trusting approach to blog traffic.
Google is not the only quality traffic and blogging income game in town.
