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Looking past the wrong readers for your blog saves you month’s worth of wasted blogging work.
Being honest with yourself:
How much time and energy do you spend attempting to convince, debate or prove yourself right while interacting with people online?
Most spend a decent chunk of time trying to sell bacon-cheese burgers to vegetarians.
Some spend a ridiculous amount of time attempting to sell vegan burgers to carnosaurs.
Wise bloggers only engage the perfect readers for their blog and look past everyone else.
The downside to engaging the wrong reader for your blog is wasting time and energy. If someone doesn’t want your content, products or services why engage them? They do not want your offering. Look past them to people who do want your offering.
Focus on people who:
- enjoy your content
- enjoy your premium offerings
- ask genuine questions about your blogging niche
Give all blogging attention and energy to these folks to:
- drive quality blog traffic
- drive blogging business
- have fun
- maintain peace of mind
Who Is the Wrong Reader for Your Blog?
Anyone who does not desire your blog content, social media content, products or services is the wrong reader for your blog,
This individual does not resonate with your work.
Does it make sense to engage someone who wants to:
- debate?
- argue?
- criticize?
- debunk?
- doubt?
It makes sense if you have no:
- vision
- clarity
- targeting
- quality control
in blogging terms.
It makes no sense if you have a vision, clarity, target and dial in only on quality readers.
What Is the Biggest Downside in Engaging the Wrong Readers for Your Blog?
Wasting seconds, minutes, days, weeks and months going back and forth with untargeted, non-quality, uninterested readers is the biggest downside to engaging the wrong readers.
I’m not kidding when I say months.
Think about spending 15 minutes writing a reply to someone who disagrees with you. Why waste those 15 minutes? Why not use those 15 minutes writing a highly-targeted, detailed social media update which attracts 5 high quality, targeted readers to your blog? Would you rather spend 15 minutes attracting 5 of the right readers for your blog or waste 15 minutes trying to convince, explain or prove yourself to the wrong reader for your blog?
Start adding that 15 minute message to the 45 minutes worth of email volleyball you spent going back and forth with the non-resonant reader and client you tried to convince to hire you. Now you’ve wasted 1 hour. Keep adding the minutes, and hours and days….and you will make the sober realization that most bloggers do in fact waste months of their calendar time on the wrong readers for their blogs.
Every second you waste speaking to someone who does not want what you offer blogging-wise sacrifices worldly freedom for that second. Waste enough time and you will throw away your blogging career.
Practical Example
I spend the past 30 minutes scanning my Facebook replies.
One individual debated my take on AI blogging being a foolish decision for bloggers. He believes that Google OK’ed AI blogging. The blogger asked a question about my perspective. He is the wrong reader for Blogging From Paradise because his first contact with me proves that he does not deeply desire my:
- blog posts
- blogging courses
- blogging eBooks
I spent 4 seconds scanning 2 of his sentences, looked past him, then moved on to the Facebook users who:
- Liked my posts
- commented favorably in response to my posts
- asked me genuine blogging questions
They want my help. He doesn’t. I’d be foolish for engaging someone who doesn’t want my help which robs me of the time I should be spending on people who do want my help.
A few Facebook users spammed their business via Facebook comments. Being the wrong readers for my blog I simply blocked their profiles and moved on in the next second to Facebook users who replied positively to my Facebook content.
How Can You Scale if You Spend Time on Non-Qualified People?
Scaling your blogging strategy to reach an ever-growing group of laser-targeted people involves speaking only to them and never to non-qualified people.
Spammers, scammers and non-resonant folks who maintain a different viewpoint are non-qualified in terms of targeting. The more time you spend on non-qualified folks the less time you spend on qualified folks. Spending enough time on non-qualified folks robs you of the time, energy and work required to meet an increasing number of highly-qualified, highly-targeted readers who deeply desire your blog posts and blogging business.
Business Not Personal
As the great Michael Corleone stressed, it’s business, not personal.
Personally-speaking, the wrong readers for Blogging From Paradise tend to be:
- kind
- nice
- friendly
but no one builds a thriving business spending large chunks of time engaging kind, nice, friendly people completely uninterested in their business.
Being the Wrong Reader Never Means Wrong
The dude who questioned my AI blogging take for Google is not wrong.
He is just the wrong reader for my blog.
He shares his take.
I share my take.
I build a targeted, quality following by engaging only the right readers for my blog.
The right readers resonate with my blog.
I help them to be truly helpful for the people who most need it. Organically, my blogging success expands as I only help the right readers for Blogging From Paradise and look past the wrong readers for Blogging From Paradise.
What About Established Readers Who Disagree?
Established Blogging From Paradise readers who:
- earned my trust
- built a strong friendship with me
are the right readers who proved their resonance via their generosity, genuine friendship and their full body of blogging work.
I never look past loyal friends unless in the most bizarre, extreme cases where a friend jumps the shark and morphs into a savage blogging foe. This has happened a few times. I spot when right goes wrong and look past ’em from that point.
Tips for the Reader and their Perspective
First Impressions Never Generate a Second Chance
From the reader perspective, either say something supportive and resonant or shut up and move on.
Disagreeing rudely proves mental weakness.
Disagreeing tactfully as a first impression ruins the experience because established, experienced bloggers spend a moment deciding whether or not you’re on the way to being “IN” or to look past you.
Remember Bud Fox in Wall Street?
“Life all comes down to a few moments. This is one of them.”
Gordon Gekko is a Wall Street power broker who sees 100 deals a day come across his desk. He picks 1. Bud Fox knows this and makes that 1 minute presentation, his first impression, count, because he knows he will never get another chance with such a busy, successful person who chooses from his pick of the litter of pitches, as he pleases.
Highly successful bloggers are the Gordon Gekko’s of the world who pick and choose from the 100’s to 1000’s of Bud Fox bloggers who have a few seconds to stand out from the 100’s to 1000’s of bloggers making similar pitches.
Either be resonant, begin building a bond with a power broker and slowly accelerate your success or be non-resonant, get ignored and burn a bridge.
Tips for Looking Past the Wrong Blog Reader to Accelerate Your Success
A few practical tips to follow:
- create a profile for your perfect blog reader
- add details to this avatar to see the picture in your mind
- hang out only in spots where this perfect blog reader hangs out
- be truly helpful for them and look past everyone else; you’re running a highly targeted business not a debate club
Build Posture
Build blogging posture by publishing highly targeted content for your perfect reader and only engaging them.
Look Past Non-Resonant Readers
Look past everyone else:
- patiently
- persistently
and something really neat happens over the weeks and months.
You spend most if not all of your day helping people who really want your help and your quality traffic and income will increase.
Isn’t that why you’re blogging in the first place?
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