Paekakariki, New Zealand
Why should you run everything through your blog?
Why should you make your blog A1?
You own your blog. You set the rules. You lay down the law. In a way, you establish the algorithm here. You control everything. Pay the domain and hosting bills. Gain full creative control.
Monetizing options? Unlimited. Customizing? Branding? All yours.
Run everything through your blog. Prioritize your blog. Frame it as the center of your online presence.
Beware building precious online real estate anywhere but on your blog.
Google?
Bloggers usually run traffic through Google. I know. Enough ask me how to get Google traffic. Others ask how to recover from a Google update. Focusing on Google as the source of blog traffic – and income – is a bad idea at worst and an iffy idea at best. People other than yourself own Google. The algorithm seems fickle. Each algorithm update feels like impending doom to shortcut taking bloggers. Weeping follows. Everything gone.
Why would you prioritize a site that you do not own? Why run everything through a channel where you have no power? Google views blogs as part of the Google Product. Reddit and AI (summaries) featured prominently for some Google searches as of this publish date. What does that tell you? Google gives greater power to AI generated updates as summaries and Reddit than to bloggers in some regards.
Have you noticed AI-generated summaries as the first result?
Google means to say: “AI generated content is most important to us and our users because it appears as the first result seen.”
Please do NOT take that as a vote of confidence for human bloggers.
What does that tell you?
Invest in your domain and hosting. Publish content frequently. Drill down. Add details to blog posts. Go in-depth. Be thorough. Be consistent. Make your blog A1. Run everything through your blog. Build your blog into something special. Patiently create content for your perfect reader. Drill down into the nitty gritty. Add details to baby step your readers through their problems.
Check out Blogging From Paradise. Look through my blog with a fine-tooth comb. Get an idea of what it takes to build a detailed blog. Check out the depth of posts. See how I tackle a wide range of blogging tips topics? I want to cover the blogging tips niche inside-out for new, intermediate or advanced bloggers.
Building my blog makes me less dependent on any one traffic channel. I give little thought to Google. I consistently drive traffic through other channels. But beyond that, building my blog one detailed post at a time made me increasingly less dependent on any one traffic channel. Create something credible. Publish frequently to expand your reach far and wide. Dial in on one reader. Build an industry resource. Drive referral traffic. Increase referral business. Attract traffic organically through a range of channels based on your merit.
Consider Ownership
Look closely at the offline world.
Real estate owners tend to become wealthy. People who rent from real estate owners are not nearly as rich. People who walk in and out of stores owned by real estate owners are rarely as wealthy as owners, unless one shops in a high end store.
Owners thrive.
Owners possess worldly power.
Owners leverage.
Make your blog A1 to think like an owner. Build your cyber real estate into something people want. Reaching that point boosts your confidence. But everything starts with being confident in yourself. Everything proceeds by increasing confidence in your blog well before building a trusted niche resource.
The time is now.
Build Your Blog with Posture
Being posturing means possessing sheer confidence before worldly effects come into form.
In laymen’s terms, this means confidently building your blog by creating detailed posts before people know about it. Work in private. Shine in public. Work behind the scenes. Let the world find you in due time. Gain trust. Earn credibility. But never panic if things do not come together quickly. Successful bloggers do successful work well before becoming successful.
I once observed a high level blogger at an internet marketing conference. He earned a few hundred bucks during his first year blogging. During that first year, he published 2-3 long form blog posts on a daily basis. He confidently proceeded beyond the seeming appearance of making a few hundred clams. He knew. He believed. He exuded a calm sense of knowing, sharing his experience on the stage.
He eventually made 7 figures through blogging a few years down the road. Doing 7 figure work that first year while earning a few hundred bucks was the secret. Trust this fundamental. Every full time blogger makes their cyber real estate A1 for a while before people stumble across their blog. Future pros persist as income increases penny by penny or dollar by dollar. Future pros do pro work during their amateur days; most earn very little money and drive very little traffic during their formative months if not years.
Believe in Your Blog
Believe in the power of blogging.
Think about building trust from scratch.
Anyone can succeed.
Few possess the inner confidence to succeed.
Fewer cling to the sheer confidence necessary to create high level content while making little money.
Adopt that frame of mind to position yourself to go pro.
Run it all through Your Blog
Stop bowing to Google.
Stop bending to social media.
Make your blog A1.
Start there.
Run it all through your blog.
Make your blog the center of your online presence.
Treat Traffic Streams as Channels Leading to Your Blog
Work traffic streams like social media as channels leading in to your blog.
Link to your blog via profile pages.
Publish detailed updates.
Share links to your blog.
Publish videos.
Perceive social media to be a funnel for your blog.
Create offsite content to bridge the gap between your blog and the outside world.
Build your blog to please visitors who cross that gap.
Conclusion
Make your blog A1.
Put in the time.
Put in the effort.
Mentally prepare yourself to succeed by prioritizing your blog.
Work patiently on some aspect of your blog frequently; daily, if you really want to cook with gas.
Publish at least one blog post weekly.
Be current.
Be relevant.
Be persistent.
Succeed by making your blog A1.
