Baltimore, Maryland, USA
Do you know that I publish 100’s of blogging tips to social media daily?
Do you want to hear something fascinating?
I have never been:
- banned
- restricted
- shut down
- suspended
for publishing dozens upon dozens of genuine, unique updates to social media daily.
For example, publishing 30 or 40 unique, one of a kind updates to Facebook daily never led to banning or restricting.
However, I have been temporarily shut down for:
- publishing a high volume of comments
- publishing a high volume of messages
- sharing blog post links at a frequent clip
- sharing the same content to a high volume of groups
- sharing the same blog link to a high volume of groups
What does that tell you?
Publishing unique, different content every time you post to social media – mostly – makes social media the most money. If it makes social media the most money it will make you the most money because highly targeted people who see your updates gradually take trips to your blog.
What About Engagement?
“Engagement” is a blogging buzz word.
Most go ga-ga over it.
But does engagement make social media as much money as fresh, new, unique content?
Based on my experience…..no.
Facebook restricted my account for engaging aggressively.
Facebook never restricted my account for creating unique content aggressively.
If anything, I create fresh, new content 2 times to 3 times to 5 times as often as I publish comments, send messages or share the same link to multiple groups.
Doesn’t that tell you something?
Why doesn’t the Facebook algorithm flash a red flag after I publish 20 to 30 unique updates daily to multiple blogging tips groups?
Publishing unique content to each group makes Facebook money because new, unique content makes money online. You need content to facilitate engagement, folks. How can people engage if no content exists for people to engage over, right?
This is why engagement comes in a definite second in terms of making money through social media or blogging, in general. You need content for engagement. No content…no engagement.
Can you comment on an update that does not exist?
Can you engage a fellow social media user if no content:
- binds you?
- links you?
- connects you?
Create Oodles of Social Media Content But….
….make most if not almost all completely:
- unique
- different
- genuine
to drive social media engagement, the highest quality traffic, and blogging profits by making social media algorithms happy.
Sure it requires a bunch of work, time and mindfulness to create genuine, different content for each update many times daily.
So what?
Do you want social media to be a wide open, pleasant highway of quality blog traffic?
Yes?
Do it.
Put in the work.
Engagement Comes in at a Distant Second
Some engagement is necessary on social to bond, relate and establish connections.
Reply to folks who Like, comment on or share your updates on Twitter and Facebook. Do that to keep social media algorithms happy. Do that to avoid making social media channels completely ignored broadcasting platforms.
A few years ago I spotted a blogger on Twitter who generated 1 retweet and 3 Likes per blog post with 600,000 followers.
THAT is what happens if you stop engaging completely on social media; the algorithm and social media users eventually ignore all of your updates, save the rarest cases.
But spend most time creating unique content on social media to drive:
- social media engagement
- quality traffic
- blogging business
and challenge yourself to spend at least a little less time engaging on social media platforms.
This is not an “all or nothing” deal.
Do a lot of unique creating and some engaging to please social media algorithms and drive quality traffic to your blog.
What Mental Block Do You Need to Overcome?
Bloggers tend to stress that engagement is everything on social media.
But that is not true. If it were true, I’d not be restricted for engaging with unique comments and messages. It it were true, then no one would need to create content, right? If engagement is everything, content is nothing, in a very literal sense.
Unique content is most of everything on social media and engagement plays an important but lesser role on the social media side of things. Proof? You need content to generate engagement. I publish dozens of unique updates to Facebook alone on a daily basis and never experience restrictions. My unique updates generate 120 to 150 notifications every 2-3 days.
Overcome the mental block stuck in most blogger minds: you NEED engagement and engagement is everything on social media and without it…everyone will ignore you.
I have personally experienced over the prior 16 years of my blogging career that these ideas are bullshit.
However, you do need to keep publishing unique, detailed, targeted content to social media to drive engagement, quality blog traffic and blogging income.
My Creation Strategy
I publish dozens of different blogging tips and post each one once to:
- Facebook (cycling between my profile, pages and groups)
- LinkedIn (cycling between my profile and groups)
I do this every single day without exception because unique social media content makes social media sites exist.
My Engagement Strategy
I check notifications for social sites every 2-3 days to reply to:
- people who Like my updates
- people who comment on my updates
- people who share my updates
For example, on Twitter, I Like any update someone Likes, retweets or replies to. I reply to Tweeters who share my content or reply to my content manually.
I scroll through notifications on Facebook and LinkedIn to reply to relevant messages and comments. I sometimes comment a “thumbs up” if people Like or share my updates on each platform.
Following this simple, modest engagement strategy gives me the most time to publish fresh, unique content while bonding with readers who resonate with my updates.
Remember guys; social media is a 2 way street and not a broadcasting platform. However, broadcasting unique updates with most of your social media time and energy creates targeted traffic and organically boosts engagement, too. Simply pop in and spend some time engaging people who dig your updates.
Conclusion
Consider my creating to engaging ratio guys.
I’m not saying that you need to follow it closely but at least consider my experience and why I create a heavy volume of unique content daily on social sites and only reply to users who engage my content every 2-3 days.
I will only reply to a small percentage of the 150 plus notifications waiting for me on Facebook in a few minutes because creating unique content is most important on social; I only have so much time for engaging daily because I invest most time creating genuine, traffic and business driving content.
If you do what makes the social media algorithm happy it will make you happy by driving quality traffic to your social media handles which then trickles over to your blog.
Doesn’t that make sense?
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