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Perceive your blog as being a giving tool, not solely being a getting mechanism.
That’s the powerful shift for becoming a successful blogger.
When you sit down to write and publish a blog post just think this:
How can I create a detailed, thorough guide which genuinely helps solve a targeted reader’s problem?
Give yourself 5-10 minutes to visualize the type of post matching your intent. After seeing it in your mind’s eye, set aside a number of hours to patiently create the blog post.
Far and away, writing a 1200 to 1500 word plus, thorough blog post is the way to achieve this end.
Writing a 1200 word post fulfills the giving tool shift I mentioned at the beginning of this blog post. For starters, you instantly brainstorm ways to give free, valuable, targeted, detailed content the moment you think about completing a 1200 word blog post. Steps, tips, techniques and tactics pop up in your mind. Do not hold back. Never be stingy. Put it all in the blog post. Or, put as much as one can put into a 1200 word blog post.
That is giving. This approach frames your blog as a giving tool used to help a highly targeted group of interested individuals. This is the foundation for a professional blogging career.
The Struggle
Of course, most bloggers struggle because the masses see their blog only as a getting mechanism.
Consider the average blogger struggle. Most drive little traffic and income. Why? Most frame their blog as a way to get traffic and money. Perceiving their blog in such fashion conditions them not to create posts based on being giving tools, but to engineer everything to satiate the getting mechanism.
For example, observe the common 600 word blog post. Bloggers try to get as much traffic and income as possible by giving as little as possible through a thin, bland, short, light, quick to write, 600 word blog post. What happens next? Barely anyone shows up to read it: no traffic. No one buys anything or clicks ads or hires the blogger: no income.
Why?
If you try to get as much money with as little effort as possible you will get as little money as possible to mirror back your lack of blogging effort. Blogging fortunes are based on giving away a blogging fortune of knowledge, detail, tips and strategies through long form, thorough, high quality, targeted blog posts. Publish these frequently and you’re golden.
Pros publish generous guides to turn their blogs into pure giving tools. Readers can access rich libraries of information through thorough blogs. Readers become customers, clients and referral business builders – in addition to being loyal followers – based solely on the blogger’s decision to make their blog a giving tool.
Look at Your Blog Dead in the Eye Right Now
Go ahead guys.
Look directly at your blog.
Do you perceive your blog to be a getting mechanism?
Are you publishing as little per blog post as humanly possible to squeeze as much advertising income, eBook sales, course sales and client acquisition through as many thin, light, low quality blog posts as possible?
Be honest with yourself, even if the truth makes you squirm. Being free to succeed means truthfully owning your struggles, failure and flawed blogging strategy.
Go ahead. Do it. You’ll love the long term results.
Observe this Blog Post
As a practical example, pay close attention to this blog post.
I lead off with the core idea for the first sentence.
Frame your blog as a giving tool not a getting mechanism.
I then wrote and published 1200 plus words of:
- insights
- practical tips
- strategies
- observations
to offer you a free resource to solve the blogging problem.
I had to frame my blog – and this post – as a giving tool to write the 1200 plus words, brimming with tips, details, and boasting some depth. If I saw Blogging From Paradise mainly as a way to get money I’d just write 600 low value words, publish the post and of course, I’d struggle horribly because readers want practical, helpful details, not a quick, 600 word, light thought.
Do you see why this post hits the mark?
I’m writing this content to be truly helpful not to get traffic and money from you.
However, writing to give boosts traffic and income organically because loyal readers, customers and clients gravitate toward generous bloggers who publish detailed, targeted blog posts frequently. Why? You gradually get what you generously give for a long time. It’s just the way the world works.
Note billionaires who generously gave, scaled patiently and watched their massive fortune come in to form. These icons never nickel and dime it. The billionaires of the world give big to get big. It’s all really simple logically. Emotionally, facing, feeling and releasing fear in mind to move from getting to giving feels uncomfortable in moments.
Do it.
You’ll thank yourself later.
Practical Examples of Making Your Blog a Giving Tool
Consider these ideas:
- publish long form, 1200 word plus blog posts
- add ample details into posts
- drill down to publish in-depth content
- publish practical tips to solve reader problems
- format posts for easy reading or scanning
- add multi media like videos and podcasts to blog posts
- publish long form content weekly, or more often
- publish thorough, detailed, in-depth courses and eBooks to solve reader problems
- offer detailed, thorough coaching, consulting and freelancing services
The world frames this concept as walking the extra mile.
In reality, it means just giving substantial effort, time, thoughtfulness and work to each blogging activity.
For example, give yourself 3-4 hours to write a blog post. Do not rush it. Do not write 600 words. Do not try to maintain a publishing schedule. Do not imagine some outcome to force yourself to publish a blog post. Do not try to get a post out there. Do not publish just to publish.
Set an alarm on your phone for 4 hours from now and say out loud to yourself:
“I will write a highly-detailed, in depth, 1200 word plus blog post brimming with practical tips, steps and techniques to guide a targeted reader through solving a specific problem.”
After you speak those words, spend 4 hours – or less….or more – researching, writing and editing the blog post.
Maybe you complete the job in far less time. Maybe it takes you more time.
Who cares?
The goal is to frame each post as a giving tool.
When you’re done, you want to look at a single blog post and say:
“Yep, this is super thorough, a rich resource, a strong solution to the pressing blogging problem.”
THIS is when you know that you are on the right blogging track.
Being mindful, thorough and detail-oriented with every single post attracts:
- loyal readers
- customers
- clients
who deeply trust your detailed posts and buy in to your blog and blogging business.
Patience Is Your Best Friend
Make friends with the mindset quality known as patience.
Patiently publishing detailed, thorough blog posts converts your blog into a giving tool. From there, blogging success expands exponentially over the long haul.
Be patient, persistent, generous and genuine.
Success slowly but surely meets you.
Conclusion
Leave behind any idea that your blog is a getting mechanism.
Make it a giving tool and the generous tool takes care of business…..literally.
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