Blogging Community Building: A Real Life Case Study

  January 16, 2023 blogging tips 🕑 5 minutes read
Troon Scotland

Troon Scotland

 

Blogging community building feels like a titanic endeavor to struggling bloggers.

 

How in the heck can you attract an engaged tribe that follows your blog closely?

 

I want to share a real life case study to guide you to grow your blogging community.

 

I recently felt an intuitive nudge to ask fellow bloggers to tweet me a link to their blogs.

 

Step 1: Ask Bloggers if They Want a Post Read and Blog Comment

 

After publishing this tweet:

 

Any Fellow Bloggers Out There?

 

 

Patiently waiting for a little bit allowed engagement to increase organically.

 

Step 2: Reply to Bloggers in Timely Fashion

 

A handful of bloggers took advantage of the opportunity to gain quick exposure through the power of community.

 

Each blogger decided to seize the chance to get a comment, eyes on their blog and the opportunity to bond with fellow bloggers.

 

I patiently replied to each blogger who tweeted me their link by:

 

  • clicking their blog links
  • reading their posts
  • publishing a genuine comment

 

Step 3: Maintain Repeat Engagement

 

After the bloggers above chatted me up I maintained repeat engagement on Twitter.

 

One or two @replies later, our bond strengthened. Making multiple contacts through Twitter, commenting on their blogs and a few of these kind folks commenting on my blog fostered organic community expansion.

 

That’s the secret of blogging community building: engage bloggers and readers repeatedly through one, two or even three channels, patiently, persistently and genuinely. Chat. Listen. Reply.

 

Rinse, wash and repeat.

 

As a rule of blogging thumb, the more connected you become the more you succeed. Blogging buddies bring you places you could never reach alone.

 

Bloggers working together seamlessly create mini blogging companies, in essence. We all help each other to succeed because 100 is better than 1. 10 is better than 1. Hell; 2 is better than 1. 2 like-minded bloggers do twice the work of 1 blogger.

 

Blogging communities win.

 

Blogging Community Building: Love Versus The Ego

 

Unless you are enlightened, being pure Love and God-realized as the Christ Mind, you and I have this thing called the ego which we believe ourselves to partially be.

 

The ego is an illusion but it appears to be real. The ego was made in fear, guilt and hate. Literally, it believes it split itself from Love and deserves eternal punishment in hell.

 

Anyway, the secret to building a blogging community is to dis-believe the ego-fear mind which desperately wants to do things solo (to get all the smoke) as the hero of the blogging dream and to completely trust in the intuition, Love, teamwork and community.

 

I will let you in on a little secret; before deciding to publish this tweet the ego told me not to do it because it feared I would lose something. I checked blog comments today on waking. Numbers seemed abnormally low. The ego said

 

“See, I told you so.”

 

I laughed at its grievance, listened to my intuition, continued helping bloggers on the thread and felt guided to write this post. I also felt the nudge to link to all bloggers who participated to keep growing the Blogging From Paradise community in addition to helping each blogger grow their community.

 

Practically-speaking, linking to all bloggers above offers each greater exposure through a high DA blog. Practically-speaking, the intuition reminds me that as these rocking bloggers visit my blog that we all continue to help each other succeed.

 

What About Course Sales and eBook Sales?

 

The ego can be a bit of a nudge when it comes to blogging outcomes.

 

You know what I mean: blogging business.

 

I sell blogging courses and blogging eBooks.

 

Doesn’t devoting so much time, energy and space to helping fellow bloggers rob me and my blog of blogging course sales and blogging eBook sales? Shouldn’t Blogging From Paradise be an endless commercial of course and eBook advertisements? I mean, I do have 11 things to freely promote. The ego makes a pretty solid argument for self-promoting and keeping fellow bloggers off of my blog.

 

As always, the ego is short-sighted. This scarcity-based mindset cannot see the volume of bloggers who will visit my blog and see my online courses and online eBooks by helping them and asking for nothing in return.

 

I did not mention fellow bloggers here to directly drive sales. However, indirect traffic, sales and business tend to flow from friendships I establish with fellow bloggers.

 

The key is this: I do not ask for or expect anything.

 

I happily help to increase their business by offering each blogger a backlink on Blogging From Paradise and exposure on the tweet thread.

 

We all win.

 

Literally, everybody is a winner when you think in terms of a blogging community.

 

Loss only unfolds when you get caught up in being a blogging lone wolf scared to help, serve and share the blogging spotlight.

 

Google Proof Your Blog

 

Google can drop off the face of the blogging earth tomorrow.

 

Unless my loyal blogging network drops off the earth with the Big G,  I am good.

 

Why?

 

Our blogging community Google-proofed my blog because virtually everything flows to Blogging From Paradise through loving, loyal friends, not through things like search engines.

 

I am not against Google traffic. Go for it. Go big.

 

However, I found it more enjoyable and rewarding to patiently build my blogging buddy network over the years in order to accelerate our success. That’s how I do it.

 

Plus when the next Google Algorithm update arrives and legions of bloggers who took shortcuts are caught weeping in the cyber willows, I am good.

 

Conclusion

 

Network, my blogging buddies.

 

Build your blogging community.

 

Add a passive element to your blogging campaign.

 

While you blog, sleep or enjoy time offline your loyal blogging community will amplify your blogging success around the clock.

 

Doesn’t that sound like an effective way to blog?

  1. Jessica Vine says:
    at 10:46 am

    Networking has always been my super power but oddly enough, I haven’t used it for my blog. lol Only for my real estate or other businesses. This has been something I wanted to change over the past couple of months! I am really glad you listed to your intuition!

  2. Michelle says:
    at 11:02 am

    Great tips! And I appreciate your focus on supporting others. It brings out the best of the travel space when we think as a community!

  3. Ranjana says:
    at 11:29 am

    The word networking is often used by digital marketers to accelerate a blog or a website or business. Aside from different marketing tactics, I would replace networking with community. I completely agree with you Ryan that bloggers create a mini company. We connect to share, express, communicate, inspire each other.

  4. Ryan Biddulph says:
    at 12:24 pm

    Agreed on this Ranjana. Thinking of ourselves as a small, buddying company adds confidence to our minds. We feel like we do not need to do it on our own. Teamwork makes the dream work. Thanks much.

  5. Ryan Biddulph says:
    at 12:24 pm

    That it does Michelle. Thanks much.

  6. Ryan Biddulph says:
    at 12:28 pm

    Me to Jessica. I networked freely some 10 years ago but gradually ceased using this superpower of mine, too. I made a mistake for a bit but in the present I am ALL IN on blogger outreach again. Thanks much.

  7. Gregg Lewis says:
    at 1:46 pm

    Great post. Thank you for the mention alongside some great bloggers. I’m new to the blogging world but can already appreciate how important fellow bloggers have been for me and how important they will be for me in the long run. Like you said we can all help each other.

  8. John Mulindi says:
    at 5:52 pm

    Thanks for the mention here Ryan! You make networking appear so easy, whereas to some bloggers it appears a daunting task. Networking with fellow bloggers is like creating a working community that can help you succeed online.

  9. Ryan Biddulph says:
    at 6:17 pm

    John you are doing awesome on your blog my friend. Keep up the dazzling work!

  10. Ryan Biddulph says:
    at 6:17 pm

    We really can Gregg, and in so doing we make blogging much easier over the long haul. Thank you for stopping by.

  11. paula schuck says:
    at 7:24 pm

    In the early days of blogging, this is how we started. 2009/2010, we organically commented on other peoples blogs and read them and engaged, and it helped us grow authentically. Thank you for the mention. I’ll be back! I enjoy your sense of community and the fact that you seem to get importance of nurturing connections and building community.

  12. paula schuck says:
    at 7:25 pm

    I enjoyed this opportunity to connect! Thanks for starting that!

  13. Mitch says:
    at 3:23 am

    Thanks so much for the shout-out, Ryan. We’re not natural networkers but have found the travel blogging community to be so inspiring and supportive. There are some fantastic bloggers mentioned here and it’s brilliant to have the opportunity to meet new people.

  14. Ryan Biddulph says:
    at 5:27 pm

    Will do my friend!

  15. Ryan Biddulph says:
    at 5:28 pm

    My pleasure 🙂 Thanks so much for diving in to the opportunity.

  16. Ryan Biddulph says:
    at 11:19 pm

    Mitch the travel blogger community is so strong. Great to see you diving in and networking.

  17. Ryan Biddulph says:
    at 11:21 pm

    Same here Paula. I moved away for a bit but it’s time to dive back in and engage in some good, old fashioned networking through blog commenting and social media chats.