Great Swamp New Jersey USA
New bloggers want to share their thoughts with the world.
What if the world does not want to hear their thoughts?
Did you ever consider asking this question?
Never take this post personally. I condemn no one. Everyone deserves a platform for speaking freely.
But blogging is a matter of intent. That intent involves targeting a specific human being who flocks to your blog diligently.
You need to aim for someone. But before aiming you need to know if they want your blog content.
Blogging confuses the general public. I think most mean well in starting a blog. Service seems to be some part of the equation. But it usually comes back to an individual wanting to get their thoughts out there.
I have no problems with that.
Yet what do readers want?
That confuses bloggers who want a platform but forgot to see if anybody would want their message.
Consider the average new blogger.
How many beginners do thorough market research to assess reader demand? Not many.
I didn’t. I struggled for it; at least via my old blog.
My old blog broached many topics. I never figured out if readers wanted me to cover these topics. I published content to force readers to see it; not the most intelligent strategy.
Blogging From Paradise took off organically because I created it based on one pressing demand. I vetted the idea before buying my domain and hosting. I learned from confused new bloggers who wanted to share their thoughts but never considered the thoughts of people other than themselves.
“I Want to Blog”
That’s cool.
But what do your readers want?
Does a potential audience exist?
How thoroughly did you research reader demand?
Did you scour over:
- Reddit?
- Quora?
- X?
- Facebook?
- LinkedIn?
- Threads?
- Google Semantic Search?
- Answer the Public?
to assess whether or not 100’s to 1000’s of people express a genuine interest in what you want to blog about?
You want to blog. But you are confused unless you decide what people want you to blog about, first and foremost.. What people want matters because people other than yourself become:
- readers
- customers
- clients
I know this concept flummoxes the blogging masses.
We want to do what we want to do. We want followers. We ask people to read our blog posts. Perhaps we blindly pitch pros begging for backlinks with our blogging tin cup. Maybe we email family and friends to check out our blogs.
Look at all tactics from the prior paragraph.
Notice the upside-down nature of each failed strategy.
Business is supply and demand. You want to create a blog-supply. But do readers demand it?
Practical Example
Imagine if you wanted to blog about how your dog gets Irritable Bowel Syndrome anytime it watches the main stream media. Do other humans demand that you blog about that specific topic? Did you visit popular Q and A sites to see if other people suffer from that specific problem?
Last I looked, nobody suffers from this malady in the canine world. By default, no pet owner suffers it either. (Thank goodness for canine bowels and the mainstream media.)
No demand means creating supply is utterly useless. Never start that blog even if you want to blog because nobody wants it.
Nobody Wants It
Reality seems harsh sometimes.
But being truthful liberates you from making bone-headed blogging mistakes.
Before starting a blog is it possible that nobody wants it?
Ditch it.
Cover a topic that people want you to cover.
Save yourself time.
Save yourself from suffering needlessly.
Nobody wants an unknown blogger who shares opinions on 7-10 niches.
Would you visit a doctor who held down 10 part time jobs?
Why would you trust a blogger who allegedly mastered 10 different niches?
Nobody wants it. Readers trust specialists who address one of their pressing needs.
Would you trust a blogger who claims to be able to cover 10 different niches as effectively as pros who cover one niche consistently, inside-out, for years?
Nobody wants it.
The Flummoxing Grows…..
Open up Reddit.
Fire up Quora.
Check out YouTube.
A majority of new bloggers want to begin blogging to share what’s on their mind about one or multiple topics.
You will see their posts and comments.
But experienced, pro bloggers guide everyone to:
- carefully research reader demand
- choose one niche to establish authority
Do you give in to peer pressure? Do you go with the popular pining? Do you begin blogging like most confused newbies because the general consensus seems safe, familiar and even comforting since it pleases your ego?
Or do you follow advice from the few pros even if it stings the good old ego?
Most bloggers follow failing advice from struggling new bloggers. If they did not, most bloggers would go pro.
Blogging is confusing because misinformation litters the web. Take Reddit.
Users who mask their identity and never link to their blog (via the user profile) offer some of the strongest opinions.
If you seem confused but someone else gives off the illusion of confidence you may just follow their advice whether their guidance is accurate or not.
Is that wise if you do not know:
- the human being using the silly Reddit user name?
- whether or not the person actually owns a blog?
The confusion deepens because 20 Reddit users offer 20 different pieces of advice on the same thread. Dizzying guidance crosscurrents cancel each other out.
Who do you trust?
What Is the Solution?
Dissolve your confusion in the clarity of market research.
Invest time to see if a decent chunk of people demand a specific blogging niche.
Research popular Q and A sites, social media and Google.
If demand exists then consider if the niche matches one of your passions. Loving the ride breeds patience, persistence and consistency. Internal drivers need to egg you on before traffic and money arrive.
Conclusion
I love blogging about blogging.
But I only decided on this blog after assessing reader demand.
People genuinely want blogging tips.
People other than you need to want your blog content for blogging to sprout into a profitable venture.
Otherwise, you will run a cyber diary.
