Troon Scotland
As recently as a few years ago, prices for a pair of kicks range from $70 to $250.
I recall begging my parents for $120 to buy a pair of Nikes for my high school basketball team.
Starting a sneaker blog offers consumers a valued resource and bloggers a potential income stream.
Follow these tips for starting a sneaker blog.
Buy Your Domain and Hosting
Own your online real estate.
Owning your domain and hosting buys you some credibility.
Free platform owners can and do close out blogs for a wide range of reasons. Investing money in your domain and hosting helps you to avoid this problem.
Sneaker bloggers stand out with clear branding. Own your blog to build a genuine brand. Branded sneaker blogs rise above the competition because brands become memorable in a world of frequent sneaker releases.
Embed Pictures
Kicks blogs are all about big, shiny, eye-popping images.
Invest in a quality camera and begin snapping images.
Feel free to buy premium images online but snapping your own shots of the latest footwear adds a genuine angle to your blog. Readers love genuine. Big time.
Snap photos on sunny days, outside, in most cases. Indoor snaps work OK but natural lighting makes your sneaker subjects shine.
Are you on a tight budget? Purchase new sneakers or premium images to convey a professional brand image based on what you can afford.
Each quality review boosts targeted traffic and potential blogging income.
Be less concerned with reviewing a high volume of sneakers.
Focus exclusively on making each review outstanding by publishing detailed content.
Publish Outstanding Content
Do you want to drive serious traffic to your sneaker blog? Content makes the kicks go around.
Create helpful content involving reviews, lists and other posts designed to increase engagement.
Publish in-depth content to drive search engine traffic. Sneaker heads often turn to Google to get the latest news on releases. Creating detailed posts spanning 1200 words or longer increases your chances of ranking on page 1 of Google. The Google algorithm resonates with thorough content. Share what you know in detailed fashion to drive targeted, passive traffic to your blog.
Do not rush the posting process. Add as many as details as possible to blog posts. Publish in-depth reviews.
Valuable content gains you credibility. Over deliver to distance yourself from the blogging herd.
Content Ideas
- publish sneaker reviews
- delve into the history of specific sneaker lines
- post high quality images with all blog posts
Network with Other Sneaker Bloggers
Rise above the fear of competition to co-create your way to the top. Be creative and collaborative.
Blogging fools go against. Wise bloggers work with other bloggers by co-promoting other bloggers.
Comment genuinely on sneaker blogs. Promote other sneaker bloggers on social media and through your blog.
Be generous. Make tons of friends by engaging in genuine blogger outreach. Watch these friends mushroom your presence and add to your credibility. Work together to see the greatest success online.
Eradicate the idea of competition from your mind. Stop going against sneaker bloggers. Be for bloggers. Work with bloggers. Co-create with bloggers in your niche to expand each other’s presence exponentially.
Comment genuinely on top sneaker blogs. Publish detailed, personalized comments to bond with fellow bloggers.
Blogging buddies who:
- promote you on their blogs
- endorse you to their communities
- share your blog posts on Twitter and Facebook
expand your reach and increase your blogging profits.
Give freely to receive easily. Help bloggers. Cut the strings of expectation. Gain the trust of fellow sneaker bloggers. Get connected. Amplify your blogging success.
Networking Ideas
- open comments on your sneaker blog to foster a sense of community among readers, fellow bloggers and yourself
- comment genuinely on top sneaker blogs
- promote sneaker bloggers via social media
- mention sneaker bloggers on your blog
Invest in Blogging Teaching Materials
Invest in simple, powerful blogging training materials to learn how to blog successfully.
Certain blogging rules apply across all blogging niches.
Courses, eBooks and other training materials simply drill these points home on the regular for review, study and for you to use, to carve out your own success.
Purchase courses and eBooks to cut your blogging learning curve. Blogging about sneakers is a nuanced skill consisting of various skill sets. Investing in premium resources helps you bridge the gap between offering your opinion about sneakers and becoming a professional sneaker blogger.
Monetize through Multiple Income Streams
Monetize through multiple streams of income.
Adding streams of income simply allows you to profit freely….over time. Consider being an affiliate to increase income. A majority of sneaker bloggers profit through this channel by selling what they review to earn a cut of the profits.
Write and self-publish eBooks on kicks.
Consider starting a YouTube channel, doing reviews and open a Google Adsense account for another income stream.
Be generous, patient and persistent. Trust in yourself. Trust in the blogging process.
Success never unfolds over night but if you generously help folks and trust in the blogging process, you will see increasing sneaker blogging success over the long haul.
Monetizing Ideas
- embed Google Adsense
- write and self-publish eBooks
- be an affiliate
Bonus Tip
Follow top sneaker blogs to learn from the best.
Pay close attention to how professional sneaker bloggers lay out their blog, from design to user experience to branding.
Never copy a top sneaker blogger in terms of their writing voice or blog design. But adopt certain elements you resonate with; success leaves clues.
Note; most top sneaker bloggers embed high resolution images to grab your attention. Revisit tip #2 to stress the importance of investing in premium sneaker images or a quality camera to gain credibility.
Sneaker blogs have a similar feel to fashion blogs but this largely male, sports dominated crowd needs a different approach. Observe professional sneaker bloggers to learn how to better connect with your target audience.
Conclusion
Turn your passion for sneakers into a profitable online business.
Follow your fun to profit as a sneaker blogger.
