Who Do You Write for?

  March 2, 2022 blogging tips 🕑 3 minutes read
Catahoula leopard dog, Scottdale, Georgia, USA

Catahoula leopard dog, Scottdale, Georgia, USA


Think long and hard about your blogging audience. Who do you blog for? Do you see your ideal reader in mind before publishing a blog post? Who is your target? Do you always write for your targeted reader? Stay on topic to succeed. Or stray off course and fail.


I blog for bloggers seeking blogging tips. I do toss in mindset-themed posts – mindset has a bit to do with blogging – but largely stick to blogging tips and blogging tips geared toward mindset. I learned my lesson; write for your readers. Not writing for your readers leads to problems.


Mental laziness manifest as straying off topic leads to blogging struggles. Why write for folks who do not follow your blog? Think about that before writing off topic. Be on topic. Be a specialist. Do not blog as a generalist. Generalists have a tough time succeeding. People hire experts. People buy stuff from experts.


Get clear in your mind. See your ideal reader before publishing content to your blog. Specialists succeed. Generalists tend to fail. Be clear. Get clear. Readers respond well to specialists since the world seeks experts who do one thing well over the long haul. Pros do one thing well offline, for quite a long time, to become pros. Wise bloggers embody this frame of mind, online.


Bloggers covering a wide range of topics do not establish authority. Who can be good at 10 different disciplines? Bloggers who cover 1 or 2 topics establish authority. Readers follow bloggers who cover one topic because where your attention and energy goes, grows. Give your attention and energy to one topic. Master the topic. Be all about that one topic. Write for one reader.


Write for a Single Reader


Write for a single reader. Be specific. Think of one reader before you sit down to write a blog post. Blogging From Paradise specializes in blogging tips. Covering blogging tips appeals to you. I picked the blog post title because bloggers stray off topic way too frequently. I know this topic appeals to bloggers, most of whom write blog posts.


See your ideal reader in mind. Picture their problems. Inspire them to live their dreams. Help them through difficult times. Be a blogging beacon. Write for this single reader. Do an awesome job writing for one person. Do not bother writing for anyone else. Specialists win. Generalists do not win.


Imagine visiting Blogging From Paradise today. Expecting blogging tips, I write and publish a blog post teaching you generator safety tips.


Bloggers seeking writing tips seem perplexed or outright confused. Blogging From Paradise and generator safety tips do not seem to match, right? I waste my time. I waste your time. You want blogging tips, not generator safety tips. I want to target my blogging tips focused readers, but foolishly target people craving generator safety tips. No one wins. Lose-lose proposition here.


Write for a single reader keenly interested in your blog. Specialize. Think about your ideal reader. Ponder the ideal reader for any blog where you decide to guest post. Be all about that person. Meet their needs. Satisfy their cravings. Solve their problems. Target your audience.


Be Effective


Writing for one targeted reader maximizes your effectiveness big-time. Versus swinging and missing by straying off topic you do a fabulous job making contact every time you write and publish a blog post and guest post. Highly targeted readers grow your blogging business pronto, allowing you to make a seismic impact each time you publish content.


Effective bloggers make every act count.


Write for your ideal reader every time.


Run an effective, efficient and carefully measured blogging campaign.


  1. Lisa Sicard says:
    at 12:10 pm

    Hi Ryan, I have a client that I write a lot for. Other times, I find a comment where someone asked a question and write the answer in a post for them. Knowing what people want to learn about really can help you write helpful blog posts for them.

    • Ryan Biddulph says:
      at 3:04 pm

      Getting in their head is wise, Lisa. We can best serve our readers and clients by speaking their language. Everything changes once you patiently listen to reader needs. From there, opportunities multiply since like-minded folks have similar needs.

  2. Tanish Shrivastava says:
    at 2:32 pm

    I think my main audience is the book readers, and to a lesser extent, anime watchers.

    But it is not 100% clear yet, since I’m still experimenting and trying to find what sticks to the wall.

    • Ryan Biddulph says:
      at 4:15 pm

      Good advice here Tanish. I too am fine-tuning on a day to day basis. Observing reader feedback is the simplest way to see who we write for. Drilling deeper, seeing what feels good to us and to our readers as far as a blogging style seems to create a clear synergy. I have fun writing specific posts for my blogging tips crowd which also enjoys these types of posts. Finding that meeting point is an art that bloggers develop after practice and observation.

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