What Are the Do’s and Don’ts of Blogging?

6
  June 25, 2022 blogging tips 🕑 9 minutes read
East Cape, New Zealand.

East Cape, New Zealand

 

Figuring out the do’s and don’ts of blogging accelerates your online success.

 

Doing what works going forward positions you to succeed.

 

More importantly, addressing what doesn’t work ends your blogging struggles.

 

As a rule, most bloggers need to own and stop doing what doesn’t work before following successful blogging advice.

 

Bloggers usually begin their career deciding to “wing it” based on failing strategies. Struggles follow until this crowd owns and corrects their blogging mistakes.

 

What are the do’s and don’ts of blogging?

 

Let’s discuss what to do and what to avoid to become a successful blogger.

 

Do

 

Blog About One Niche

 

Blog about one niche.

 

Be a specialist.

 

Specialists thrive.

 

Doctors thrive by giving all professional attention to being a doctor. Lawyers succeed by being lawyers and nothing else, professionally.

 

Cover one niche. Learn the niche inside-out.

 

Be a specialist to:

 

  • gain credibility
  • establish expertise
  • become confident

 

Where your attention and energy goes, grows. Give all blogging attention and energy to covering one niche to allow the niche to grow for you.

 

Publish SEO-Optimized Content

 

Publish SEO-optimized blog posts to:

 

  • target traffic
  • drive passive traffic
  • grow your blogging business

 

Optimizing your content for SEO positions your blog prominently on Google. Google sends passive, targeted traffic to your blog. People who want your content tend to become:

 

  • loyal followers
  • customers
  • clients

 

For example, a blogger who wants to learn about blogging income claims Googles the term to find Blogging From Paradise on page 1. Some Google traffic may follow this blog, buy a course, buy an eBook or share the post on social media because these highly-targeted individuals want what the blog offers.

 

Practical Tips

 

  • write 1500 plus words
  • add practical details
  • drill down to publish in-depth content
  • build posts around a long tail keyword queried by your ideal reader
  • include short, frequent paragraphs, headers and bullet point lists for a positive user experience
  • proofread the post
  • edit the post

 

Publish at least weekly to be relevant.

 

Keep your readers up-to-date with the latest news from your niche.

 

Video

 

The direct way to grow your blogging business is to prove your knowledge via detailed content.

 

Check out this video for a reminder:

 

1 Direct Way to Grow Your Blogging Business

 

Build an Email List

 

Build an email list to drive traffic to your blog on-demand.

 

Emailing blog posts to your list creates instant blog traffic. Most people prefer email as their prime means of online communication.

 

Kawthaung Myanmar

 

Email posts to give readers what they want quickly.

 

Embed an opt-in form on your blog sidebar. Collect email addresses for a source of immediate traffic and profits.

 

Does Email List Size Matter?

 

Email list size does not matter if you highly target blog traffic.

 

For example, 10 highly targeted subscribers who:

 

  • purchase your online courses
  • invest in your eBooks
  • hire you to coach them
  • build your referral business by promoting your blog to their communities

 

create a strong monthly and annual blogging income for you.

 

10 highly-targeted email subscribers generate exponentially greater blogging success than 1,000 untargeted email subscribers. Target your traffic and never chase numbers to build a responsive email list.

 

10 highly-targeted email subscribers generate exponentially greater blogging success than 1,000 untargeted email subscribers. Target your traffic and never chase numbers to build a responsive email list. #blogging Click To Tweet

 

List size is just a number. Numbers cannot do anything. The potency of an email list is based on a small collection of highly targeted human beings who grow your targeted traffic and referral business through their persistent efforts.

 

Engage in Genuine Blogger Outreach

 

Help bloggers from your niche.

 

Ask for nothing in return. Expect nothing in return. Gain their trust. Build relationships.

 

Grow a loyal blogging community through genuine blogger outreach.

 

Building relationships indirectly creates a passive stream of targeted traffic and profits. Blogging friends promote your posts around the clock through multiple channels. Their communities see your content to boost your blogging success.

 

Practical Tips

 

  • comment genuinely on blogs from your niche
  • promote bloggers on Twitter, Facebook and LinkedIn
  • drop backlinks to bloggers from your blog
  • email bloggers asking how you can help them

 

Be genuine. Authentic, generous bloggers become connected bloggers.

 

Monetize through Multiple Income Streams

 

Open multiple income streams.

 

Increase your blogging profits.

 

Insulate yourself from channels disappearing or waning.

 

Consider:

 

  • writing and self-publishing eBooks
  • coaching
  • consulting
  • freelancing
  • creating online courses
  • engaging in affiliate marketing

 

Open income channels to maximize earnings. Cater to varied reader preferences. Some followers prefer to read eBooks while others enjoy listening to blogging courses. Help your readers thoroughly to increase your blogging income.

 

Invest Money in Courses and eBooks from Professional Bloggers

 

Learn how to blog successfully from professional bloggers.

 

Invest money in pro blogger courses and eBooks to learn how to succeed from the best bloggers in the optimal format.

 

Courses and eBooks created by pros lay out steps to take to succeed. Professionals prove each step through their own example. If they followed these steps to go pro you can follow the steps to go pro, too.

 

Learn how to blog from the best teachers in the proper environment.

 

Invest in premium resources to succeed.

 

Don’t

 

Blog About Multiple Niches

 

Do not blog about multiple niches.

 

The world loves generalists but does not trust generalists.

 

Imagine craving Chinese food. After walking into a Chinese food restaurant you see the cook sprinting out the backdoor to deliver mail. 35 minutes later – as hunger pangs gnaw at your belly – the cook hustles back into the kitchen, warms up your dinner and serve you burnt Chinese food. Disgusted, you pay for your meal but vow to never return. How can you trust Chinese food cooks who split their time between preparing food and delivering mail?

 

Pedasi, Panama

Pedasi, Panama

 

Making matters worse, you see the same cook gravitating toward the back corner of the restaurant to repair bicycles. But the bike repair customers seem angry because not only have they been waiting for repairs for the past hour, the cook has been prepping food and delivering mail when they should have been repairing bicycles. Plus, the cook did a crappy repair job last week. How can you be a skilled cook, mail person and bike repair person in a world of specialists who give all pro energy to cooking, mail delivery and bike repair?

 

Multi-niche bloggers create an identical, failing scenario. Never cover multiple niches. You will do a poor job and lose annoyed readers who tire of your “jack of all trades master of none” approach.

 

Publish Thin Content

 

Avoid publishing thin content.

 

Thin content boasts a short shelf-life.

 

A 600 word blog post draws perhaps 40 visitors today, 20 visitors tomorrow, 4 visitors the following day and 0 visitors for the next 5 years.

 

Thin content does not get picked up by Google. Even loyal blog followers rarely if ever re-visit thin content after a single reading.

 

500-600 word, light content becomes irrelevant after a few days because no one sees it through organic means after this short shelf life. Attempting to build a thriving blogging business on thin content is impossible.

 

Do not publish thin posts spanning 500-600 words. Stop creating content with a short shelf life.

 

Publish Non-Targeted Content

 

Resist any urge to publish posts sans a long tail keyword queried by your ideal reader.

 

Never publish non-targeted content.

 

Not targeting your posts draws untargeted blog traffic. Untargeted blog traffic does not build your email list or business.

 

If people do not express a strong interest in your blog content they will not join your list, hire you, invest in your eBooks or refer your business to their friends.

 

Never publish content without your targeted reader in mind.

 

Avoid publishing posts without a long-tail keyword being the foundation of the content.

 

Try to Do Everything Yourself

 

Do not try to handle every aspect of blogging.

 

Blogging involves too many jobs for one person to handle the jobs effectively.

 

Observe bloggers who waste hours, days or weeks trying to solve a coding problem by researching free solutions through Q and A sites, Google and social media.

 

Wasting 3 weeks by trying to code your blog when you have no coding skills nor a passion for coding robs you of 3 weeks you could have spent creating and connecting to build a strong blogging foundation.

 

Stop trying to manage content creation, promoting your blog and fixing tech problems solo.

 

Micro-managing bloggers struggle, fail and quit.

 

Follow Advice from Struggling Bloggers

 

Never follow advice from struggling bloggers unless you want to struggle.

 

Beginner bloggers who fear succeeding surround themselves with new, struggling bloggers who do not know how to succeed online because doing so feels comfortable.

 

Organically, struggling bloggers offer failing blogging advice to each other. Being ignorant of how to blog effectively, beginner bloggers trust failing advice, put the bad advice into action and fail.

 

Never blindly trust someone who has no proven blogging track record.

 

Why would you trust new bloggers who:

 

  • have no blogging experience?
  • do not know what they are talking about blogging-wise?
  • have not succeeded blogging-wise?
  • have not become professional bloggers?

 

Do not try to learn blogging from bloggers who have no idea how to blog successfully.

 

Participate in Follow or Comment Threads

 

Avoid participating in blogger follow or comment threads.

 

Follow or comment threads:

 

  • generate non-targeted traffic
  • never yield passive traffic
  • attempt to build business through inorganic, active, manipulative, forced strategies

 

Inorganic blog traffic generated by a “I scratch your back only if you scratch my back” is blogging fool’s gold. Good luck trying to build passive, targeted blog traffic and long-term blogging profits from untargeted, random individuals who only visit your blog because you click their link and drop a comment.

 

Inorganic blog traffic generated by a 'I scratch your back only if you scratch my back' is blogging fool's gold. #blogging Click To Tweet

 

The only way to become a professional blogger is to drive organic traffic based on the merit, depth and quality of your blog posts.

 

Inorganic blog traffic is:

 

  • a short shelf life traffic source
  • untargeted
  • unqualified
  • random
  • 100% dependent on your trading time, effort and freedom for an almost non-existent return

 

Inorganic blog traffic based on manipulative, conditional strategies is almost 100% worthless.

 

Blog comment-follower thread traffic is inorganic.

 

Avoid these threads. Stop trading your time for non-existent returns.

 

Research Solely through Free Q and A Sites like Quora and Reddit

 

Blogger tire kickers hellbent on performing due diligence through only free sites like Quora and Reddit tend to fail miserably.

 

Imagine trying to become a doctor by asking 100,000 strangers on a medical forum through Quora and Reddit how to become a doctor. Are these online strangers actually doctors? How can you discern they are doctors solely based on their ability to open an account on a free Q and A site?

 

Phuket Thailand

 

How do you package 30 random replies from unvetted individuals into a:

 

  • free flowing course?
  • seamless resource?
  • pleasant user experience with effective formatting?

 

Do not try to get your full blogging education by piecing together random replies from strangers on free Q and A sites.

 

Trying to learn how to go pro based on this haphazard strategy is a lesson in futility.

 

Conclusion

 

Do what works but stop doing what doesn’t work immediately or else your blogging success will seem muted.

 

Nudge your ego aside. Own your blogging mistakes. Humble yourself to move in a successful blogging direction.

 

Spot blogging patterns from professionals. Most pros follow the “do” rules above to succeed.

 

Follow their lead to lay a strong foundation for a professional blogging career.

  1. PHILIP com ARIEL says:
    at 4:38 am

    Hey Ryan,
    What an amazing and informative post for bloggers of all age and category.

    Indeed, these are great tips to one needs to follow to be a successful blogger.

    Yes, these tips are very useful to the newbies as well as to the veterans.

    I am so glad to link this post to one of my updated posts. And for sure will mention this in my upcoming Round-up post too.

    Thanks Ryan for great tips.

    Keep sharing.

    All good wishes

    from Phil Secunderabad, India.

  2. Martin Pavey says:
    at 5:29 am

    Fantastic stuff Ryan! Thank you for this.

    You highlight perfectly the need to turn blogging into a professional activity, focused, rather than a suck-it-and-see.

    Learn from people who have great results and don’t be afraid to ask for help – a massive lesson I’ve learned recently.

    Thank you again! I love reading your work.

    • Ryan Biddulph says:
      at 11:27 am

      Oh I love that term Martin: suck-it-and-see.

      We have so much blogging help at our finger tips. Asking for help simply makes blogging easier even if reaching out feels uncomfortable, sometimes.

  3. Erik Emanuelli says:
    at 10:00 am

    Great tips, Ryan.

    I think the most important do’s are:
    – Find your niche. What are you passionate about? What do you have expertise in? Write about topics that interest you and that you can provide valuable insights on.
    – Be original. Don’t copy other people’s content. Bring something new and fresh to the table. Write from your own unique perspective.
    – Be engaging. Use strong headlines, interesting stories, and personal anecdotes to hook your readers and keep them coming back for more.

    And most important, build relationships!

    • Ryan Biddulph says:
      at 11:26 am

      All great points Erik. Building bonds accelerates your blogging success exponentially over the long term. Blogging friends take us places we never could imagine.

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