Why Follower Threads Tend Not to Work for Your Long Term Blogging Business

  January 5, 2022 blogging tips 🕑 3 minutes read

Surreal beauty at Lake Pukaki with the Southern Alps in the background, New Zealand.

 

Yesterday I spotted a conversation.

 

One blogger wanted to join a follower thread to boost their social following numbers.

 

Said blogger believed if they could get enough followers on a specific social site it’d be the cure to their blogging ills.

 

All blogging struggles would dissolve into the big numbers. Since big numbers = big business. Right?

 

Wrong.

 

This is one of the common social media blogging mistakes.

 

Follower threads don’t work as the solution for building a thriving, ever-expanding blogging business.

 

Here’s why: numbers cannot buy products and numbers cannot hire you.

 

Even more importantly; people who follow you just to get followers rarely never visit your blog, read your posts, buy your stuff and hire you. The follow is not genuine, nor is it authentic and it’s certainly not organic. Organic growth sustains your blogging business. Inorganic growth flames out as soon as manipulative elements disappear.

 

Follower Threads

 

In case you’re a bit confused about the term follower thread I mean any social media or blogging thread based solely on following other bloggers if they follow you back. Facebook Page Like threads used to be all the rage. A collection of travel bloggers or any blogger would join the group, follow the thread, post their Page and Like all Pages posted.

 

Ditto for Twitter or YouTube subscribers.

 

Some bloggers on free platforms – where following exists – even go this route.

 

Massive mistake.

 

If someone follows you just to get a follow back they tend to have zero interest in your blog. Do you believe someone with zero interest in your blog would buy your eBooks or hire you? Do you honestly believe said folks want to read your posts? Are these people genuinely interested in you or simply wanted another follower so followed you conditionally.

 

Note; some people who become loyal readers, customers and clients may find you through follower threads. But trying to rely solely on follower threads to build a thriving, long term blogging business is a mistake because massive success tends to unfold organically.

 

Back Scratching and Failing Bloggers

 

I have tried a few of these “I’ll scratch your back and you scratch mine” type groups on social during lean years.

 

All giving is conditional. Meaning folks only help you and follow you if you help them and follow them first.

 

Conditional giving is:

 

  • not genuine
  • inauthentic
  • not really giving, since you’ve an eye on receiving
  • not organic

 

10 months down the road, after you have ego tripped on big follower numbers but see zero profits through your blog, you will own the mistake most of us bloggers make some time during our careers: chasing numbers versus serving people.

 

The Solution

 

Create helpful content.

 

Establish meaningful connections with top bloggers in your niche by helping them.

 

Patiently create and connect.

 

1 by 1, highly engaged, targeted, loyal readers will find your blog organically through such an approach.

 

Highly engaged, rabid blogging fans grow your blog like wildfire.

 

Even if you have 3 of these rocking individuals who gobble up your work you can establish a steady income because if they buy your high priced course, if they purchase your eBooks and hire you the money will flow in this month.

 

2-3 rabid fans may show up next month, adding to your income as they hire you and purchase your stuff.

 

Eventually you reach a tipping point; this tight knit community becomes a raving tribe that promotes you aggressively and persistently. This leads to you becoming a full time, pro blogger, over years.

 

But it ain’t happening by trying to force long term business success only through follower threads.

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