Guys, if you want to become a full time travel blogger you can buy my eBook here:
See how I advertised my eBook dudes and dudettes? Short. Simple. To the point. Clear. No beating around the bush.
I sense a struggle in the travel blogging niche though, rooted in ad frenzy. Complex. Round and about. Heavy. Overstuffed.
You may suffer from this malady without even knowing it. Especially because you see top bloggers successfully using this strategy. Probably drives you nuts when you see sky high bounce rates, little or zero engagement and anemic blogging profits.
I feel your pain, fellow travel bloggers. But turning the pain into pleasure is not only possible, but probable, then a certainty, if you will do one thing.
Trim the advertising fat.
What Is Ad Frenzy?
Ad Frenzy is a general presence of way too many ads, or dynamic third party ads that drastically slow down your blog, sending readers for the hills. Most readers have some patience but if you make them wait around to read your content, or to leave a comment, or to buy stuff, you will have a problem.
I wrote this post because 5 minutes ago ran into another case of Ad Frenzy. Rocking travel blog but a dynamic advertisement flashing on the blog sidebar interrupted my commenting about 5 times, until I gave up, wrote a 1 sentence comment, published it and sprinted here. No real engagement, nor sharing. I just wanted to get out of there, Frustrating experience. You too may be annoying or outright frustrating readers if you’re making this same mistake.
Ad Frenzy hurts bloggers who fear running out. Or who fear not enough. Or who secretly feel terrified that unless they stuff their sidebar and top and bottom of their blogs with ads, they won’t make nearly enough money to pay bills.
Been there guys, This feeling sucks. But if you feel the fear then chop down your sidebar to 3 or 4 lightweight ads you will get more clicks and make more money from fewer choices and by lowering your bounce rate and by inspiring readers to comment on your blog, to share your posts and to buy your stuff or to hire you.
Less is more.
Blogging from abundance and prosperity – not fear and loss – helps you remove anything that slows down your blog and diminishes user experience.
Peep my sidebar. An Amazon, iTunes and eBook ad along with an intro and link to my travel pages. Simple, eh? Going this route felt like taking the weight of the world off of my shoulders. I leaned down. I relaxed. I trimmed the fat.
The Benefit of Curing Ad Frenzy
Greater success. More traffic. More profits. More fun.
Less in more. Less ads means more profits. A less dynamic ad loads lightning fast, helping your site load faster, and keeping folks around, leading to all types of success-promoting decisions.
Less really is more.
Ad frenzy and its failing, struggling madness dissolves into clear, orderly blogs, and the requisite peace, fun, love, harmony and sweet success.
Imagine running up a steep hill with a weighted vest. Stuffing your sidebar with ads creates a similar feeling, energetically. Like you fear missing out on profits and overcompensate, carrying so much stuff aka ads that you exhaust yourself and your readers, diminishing user experience.
Then imagine running downhill with a 100 MPH gale at your back. Easy. Effortless. Fun. Freeing. This is what it feels like to strip your sidebar down to a few elements, like 2-3 simple, clean, clear ads and nothing awesome. Feels awesome for you and even more enjoyable for your readers. Rocking user experience too. Win-win.
Have you fallen prey to ad frenzy at all? Why? Or did you avoid this nasty little tendency – or big tendency – during your blogging career?