Are You Suffering Horribly from Travel Blogger Ad Frenzy?

  April 30, 2018 blogging tips 🕑 3 minutes read
View of the Southern Alps from the backyard in Timaru, New Zealand.

View of the Southern Alps from the backyard in Timaru, New Zealand.

 

Guys, if you want to become a full time travel blogger you can buy my eBook here:

 

How to Retire to a Life of Island Hopping through Smart Blogging

 

See how I advertised my eBook dudes and dudettes? Short. Simple. To the point. Clear. No beating around the bush.

 

I sense a struggle in the travel blogging niche though, rooted in ad frenzy. Complex. Round and about. Heavy. Overstuffed.

 

You may suffer from this malady without even knowing it. Especially because you see top bloggers successfully using this strategy. Probably drives you nuts when you see sky high bounce rates, little or zero engagement and anemic blogging profits.

 

I feel your pain, fellow travel bloggers. But turning the pain into pleasure is not only possible, but probable, then a certainty, if you will do one thing.

 

Trim the advertising fat.

 

What Is Ad Frenzy?

 

Ad Frenzy is a general presence of way too many ads, or dynamic third party ads that drastically slow down your blog, sending readers for the hills. Most readers have some patience but if you make them wait around to read your content, or to leave a comment, or to buy stuff, you will have a problem.

 

I wrote this post because 5 minutes ago ran into another case of Ad Frenzy. Rocking travel blog but a dynamic advertisement flashing on the blog sidebar interrupted my commenting about 5 times, until I gave up, wrote a 1 sentence comment, published it and sprinted here. No real engagement, nor sharing. I just wanted to get out of there, Frustrating experience. You too may be annoying or outright frustrating readers if you’re making this same mistake.

 

Ad Frenzy hurts bloggers who fear running out. Or who fear not enough. Or who secretly feel terrified that unless they stuff their sidebar and top and bottom of their blogs with ads, they won’t make nearly enough money to pay bills.

 

Been there guys, This feeling sucks. But if you feel the fear then chop down your sidebar to 3 or 4 lightweight ads you will get more clicks and make more money from fewer choices and by lowering your bounce rate and by inspiring readers to comment on your blog, to share your posts and to buy your stuff or to hire you.

 

Why?

 

Less is more.

 

Blogging from abundance and prosperity – not fear and loss – helps you remove anything that slows down your blog and diminishes user experience.

 

Peep my sidebar. An Amazon, iTunes and eBook ad along with an intro and link to my travel pages. Simple, eh? Going this route felt like taking the weight of the world off of my shoulders. I leaned down. I relaxed. I trimmed the fat.

 

The Benefit of Curing Ad Frenzy

 

Greater success. More traffic. More profits. More fun.

 

Less in more. Less ads means more profits. A less dynamic ad loads lightning fast, helping your site load faster, and keeping folks around, leading to all types of success-promoting decisions.

 

Less really is more.

 

Ad frenzy and its failing, struggling madness dissolves into clear, orderly blogs, and the requisite peace, fun, love, harmony and sweet success.

 

Imagine running up a steep hill with a weighted vest. Stuffing your sidebar with ads creates a similar feeling, energetically. Like you fear missing out on profits and overcompensate, carrying so much stuff aka ads that you exhaust yourself and your readers, diminishing user experience.

 

Then imagine running downhill with a 100 MPH gale at your back. Easy. Effortless. Fun. Freeing. This is what it feels like to strip your sidebar down to a few elements, like 2-3 simple, clean, clear ads and nothing awesome. Feels awesome for you and even more enjoyable for your readers. Rocking user experience too. Win-win.

 

Have you fallen prey to ad frenzy at all? Why? Or did you avoid this nasty little tendency – or big tendency – during your blogging career?

  1. Ashish Kumar says:
    at 11:06 am

    Hey Ryan.

    Very informative article.
    Earlier I was watching the social network. Mark said that they will never opt for advertisements and he had a good point. Any site can be huge turn off when there are lots of annoying ads. People shy away and your bounce rate gonna skyrocket.
    Neil Patel also said that it is better to sell yourself ( Your services ) rather than relying on ads or affiliates. Because #1 you need a lot of traffic to make a significant amount #2 ads and affiliates slow your site down and also doesn’t please the users.
    All the big blogs one way or another selling their own services. Even youtubers are doing the same. Merch, products or collaboration.
    Thank you once again for this amazing post. Keep up the good work

    • Ryan Biddulph says:
      at 3:00 pm

      Amen Ashish, to Mark Z’s advice, Neil’s advice and all folks who see the big picture. You can do ads but at the end of the day, until you generate massive, targeted traffic, stick with branding you. Thanks bro for the rocking comment!

  2. BG Jenkins says:
    at 11:20 am

    Hi Ryan, Great post. As for the ebook…mine is on the way. You mentioned this once before and I went and looked at mine and saw the mistakes with every good intention of taking care of it. Uh Oh… still not done, so thanks for the reminder to get with it. The intentions are always good, but that slipping action plan can create a problem. I do agree less is more. White space on the page can be peaceful. Thanks again.

    • Ryan Biddulph says:
      at 2:55 pm

      Thank you BG 🙂

  3. Johanna Galyen says:
    at 11:47 am

    Ryan,

    I’m totally with you on this one. I added some more advertisements to my blog for 2 weeks. I couldn’t even stand at how cluttered they were. And the revenue?!? 58 cents. Not even a whole dollar. It wasn’t worth it to me. I want people to be refreshed and encouraged when they read my posts, not annoyed at the flashing distracting lights.

    I wouldn’t mind learning on how to do the small clear’ish wide pop-up (at the bottom of the screen) I’ve seen on a few sites because it’s easy to remove and doesn’t distract the actual post. But until I figure that out, the advertisements are gone. Giving my readers an enjoyable experience on this end will make up for the 58 cents I don’t make next month. ~ Johanna

    • Ryan Biddulph says:
      at 2:59 pm

      That ad does rock Johanna. Seamless, right? That ad network requires you to achieve certain traffic stats before you are eligible for it. Thanks much for commenting my friend 🙂

  4. Monna Ellithorpe says:
    at 7:30 pm

    Hi Ryan,

    Great post. I don’t mind a few ads here and there but some of the bigger sites, I feel like I’m playing Pac-Man (you may not remember that video game). Forever shutting ads and popups down.

    I only have a couple on my blog and doesn’t seem to make a difference one way or the other. Maybe because I’ve had to rebuild my site. Google keeps telling me I have too many missing pages (and they think I don’t already know that?)

    Thanks for sharing your knowledge.

    • Ryan Biddulph says:
      at 1:48 am

      I do recall that game well Monna. Super analogy 🙂