I’ve been featured on over 25 blogs in 10 weeks. Some features were my guest posts, a few were mentions noting me and a Blogging from Paradise link but the majority of features were interviews.
Being interviewed rocks because interviews:
- Establish your authority
- Make you a go-to person in your niche
- Spread the word for your brand
- Are quite fun to do
- Help you meet new blogging buddies
Gobble up interview requests. Be aggressive folks. In a nice way. I’m not blogging from paradise by accident. I realized that, as Robert Kiyosaki says, successful people build networks and everybody else looks for work.
Blogging from Paradise: Olivia in Savusavu Fiji
Olivia the banana lady in Fiji may not do blogging interviews but she knows the power of networking. She owns no cell phone. Not sure if she even has a phone. She lives in a small village called Nagigi in Fiji.
2 weeks back Kelli and I went on one of her custom tours to Nagigi. She made us lunch and we spent the afternoon at one of the most beautiful beaches on earth.
She has no cell phone. She has no website (although I’m sure you knew that), but, she told us that recently she did a tour with 20 people. TWENTY PEOPLE.
How does a woman who has no modern means of connecting with folks draw in 20 folks for her tour? Easy. She networks like a champion, in person.
Ask for” Olivia the banana lady” at the market in Savusavu. Everybody will know her, because she’s sociable, she’s gregarious, she makes you feel warm, and she seizes every opportunity to connect with people, in person, 1 to 1, while at her market stall.
If Olivia can run a tour for 20 people without any modern means of marketing, darnit you can reach a huge, targeted audience by lining up and gobbling up interview requests.
How can you do this?
Read on my kiddies….
Let Go Bad Professional Matches
As you grow, let go. Moving up in circles means you’ll let go some folks who aren’t growing at the same rate. Whether the release involves letting go offline buddies or old blogging buddies who aren’t energizing you, it’s time to let go.
Again, this is all about energy. Nothing personal. Some folks are simply no longer matches. If you release non-matches, a vacuum forms, and the Universe fills the vacuum with good matches….aka, interview requests from authority bloggers.
Let go. Grow. Be free. Score a ton of authority interview requests.
Practical tips: ignore desperate pleas from relationships you’ve outgrown, or simply be clear in stating that you can’t assist them in that manner.
Offer advice to move them up a few circles. Point out changes to make, to help them bump up their game. You choose what to do based on your time constraints/schedule.
Create Long-Style Content
I could say epic, or thorough, or detailed content, but “long-style” gets the point across. Authority bloggers interview folks who are over delivering in a major league way on a frequent basis.
I publish 3 posts weekly. Each post spans 2500 to 3800 words. Some may be longer in the future. Now, length does not equal value, but if you are blogging from a passionate, high energy space, the words will flow and you’ll need to cut each post short.
Impress the hell out of people.
Do you see how Kevin Duncan blogs? Yep, click that link. The guy goes above and beyond, each time he hits the “publish” button, so he’s naturally reaping the rewards of writing valuable, long-style content.
Gobble Up Interview Requests
Didn’t my man Lao Tzu say something about, when you gobble up interview requests, your interview requests increase? OK, maybe he said “opportunities” and didn’t use the word “gobble” but you get the picture.
The Universe loves speed, as my man Joe Vitale says. So, gobble up opportunities for interviews. What happens next? You begin to give off a “PLEASE INTERVIEW ME” vibe which goes out to the Universe – that’s a lot of folks – and naturally, more folks will ask you to do interviews.
What you seize, multiplies. Seize interview requests. But do be picky on some level….because….you’ll need to….
Turn Down Non Matches
I know what you newbies may be thinking: beggars can’t be choosers. But you have a serious issue if you accept any interview request which comes down the pike. Accepting non matches wastes your time and also wastes your fellow blogger’s time.
This is kinda similar to tip #1 but I need to flesh this bad boy out a little bit more.
Here in Savusavu, Fiji, I appreciate enjoying paradise. I work for a while then get the hell off of the computer.
Getting off of the laptop or tablet requires me to say “No” to non-matches. That’s part of living the internet lifestyle. Saying that you can’t take on interview requests for blogs or that you can’t write guest posts for blogs is part of the game.
Now, which blogs am I talking about?
Bad matches. I don’t care if you’re a newbie blogger or seasoned vet….if you run a blogging tips blog and someone asks to interview you for a pet care tips blog, that’s a bad match. Even if they want to talk about how to run a successful blog. Say no.
Will you form a lasting bond with the blog owner? Maybe, but why not focus on other blogging tips blogger?
How many pet care blog readers/fans will want to follow your blogging tips blog? Maybe a few, but why not focus on connecting with other blogging tips bloggers’ audiences?
As for my story, I received a bad match yesterday. In this case the niche was somewhat relevant but the blog had a few weak points I couldn’t overlook.
The theme was OK but crickets serenaded me, as soon as I visited. No comments, no social media shares, no branding, no party. No go.
Even if you’re a newbie the point of doing interviews is to make friends with influencers and to connect with a thriving blogging community.
If the influencer or community isn’t there, you’re better off letting go the non match so the Universe can fix you up with good matches.
Nothing personal. Just your blogging success, at stake here.
Do a Damn Good Job on Interviews
I do thorough interviews. I make each one count.
The way I see it, I can make a massive impact on someone, by changing their lives, through my interviews, or I can hurriedly and mindlessly rush through an interview with a one or two line answer.
Until I’m worth tens of billions of dollars, and I have more pressing matters on my plate, like ending world hunger, through my philanthropic foundation, I’m writing in-depth, thorough, thoughtful interview responses to inspire folks.
If I want people to come with me…..if I want them to retire to a life of island hopping through smart blogging….I gotta tell them how it’s done, right?
Nothing shines through like your example.
Hey, it’s 3 in the afternoon as I’m writing these words in Fiji. I’m busy. As always. Interview requests, posts, articles for clients, networking, and I still need to take a nap, and do my beach walk ritual across the street in a few hours.
I’m living the dream. I know this. Yet part of my dream life includes going above and beyond. I arrived here by over delivering in all that I do, and that includes over delivering on the interview front.
Go super in depth with your answers. Do a smashing job. You have the time. Trust me; unless you’re Seth Godin or Chris Brogan, and main media outlets are knocking down your door for interview requests, or you’re a bestselling author, you have the time to complete a kick butt, thorough, insightful interview.
Look at the interview as more of a guest post and less of an interview.
Most bloggers I know would be more than happy if you hijacked their blog for a post, with some seriously in-depth answers, because they crave value more than anything else.
More folks will read your thorough, thoughtful, detailed interview, and will ask to interview you, too.
Which means, more interviews, and more lives for you to touch, through simply sharing your thoughts.
Make it Personal
OK, let’s say I was asked the interview question:
“How do you attract return readers?”
What sounds better?
“Create really valuable blog posts to attract return readers.”
“Well John, I create three, 2500 to 3800 word blog posts weekly. I may blog about how Fijian fruit bats teach you to be a better blogger, or perhaps I’ll share how trashing 3400 blog posts from my old blog was my finest blogging moment.
I create massive value, but I tell stories too. I personalize the experience. I may share images of Kelli and I feeding rare and endangered squirrel monkeys in Quepos, Costa Rica, or I may just discuss my daily stories here in paradise, in Savusavu, Fiji.
Either way, I’m creating some serious value through an in-depth post, and I’m adding stories that no one in human history can replicate. That my friends, is how I attract return readers.”
Are you starting to grasp why I’ll be featured on 25 plus blogs within a 10 week stretch of time? You will be featured in relation to how much attention to detail you pay, to all that you do…..and you’ll be featured in relation to the quality of your blogger outreach campaign.
Tell your story in interviews. Nobody wants dry advice. Boring. Blah. Even if you’re not watching fruit bats – aka flying foxes – with 5 foot wingspans, noshing on papaya, in your front yard, each night, you have some darn interesting anecdotes you can interject into an interview, to make your story/interview interesting.
Note also how I addressed the interviewer (in this case, I chose the oh so non generic “John”) in the interview itself. I usually do this 2 to 3 times during the interview.
These little personal touches strengthen our bond. Addressing my interviewer makes the post seem less like an interview and more like a fireside chat.
I don’t fancy myself as some blogging elder statesmen, pontificating from paradise. I simply want to be genuine, authentic, and more than anything, I want to help interviewers know that I am looking them in the cyber eye with a smile, through my name dropping/personalizing.
Be an Interview Comment Lounge Lizard
If someone interviewed me it’s only right that I stop in to respond to comments. I see an interview as I do a guest post; I’ve been given the keys to an awesome, well-read blog. I should handle that baby with care by respond to as many comments as possible.
Responding to comments builds bonds between you, the interviewer and their audience.
Isn’t that the goal? Making friends? Inspiring people?
I think so.
Pop in once or twice daily to respond to comments on your interview post. Form bonds. Be a live body. Score more interviews on authority blogs.
If you care, more people will care about you and more folks will seek out your expert opinion.
This is just karma, at work, my blogging buddies.
Comment Comment Comment….
…on authority blogs.
I post 4 to 6 paragraphs on many authority blogs, daily. Comments, that is. Folks note someone who makes an impact wherever they show up. Make that impact. Comment on authority blogs.
Commenting builds bonds which lead to interview requests. Commenting also impresses new friends, or new acquaintances.
As I noted before, outside of reaching out to guest post, one time – on Daniel Scocco’s Daily Blog Tips – I’ve been approached by 25 or so bloggers to do interviews, or to submit guest posts, or to be featured. I didn’t ask them to do it. They came to me.
I’m humbled by the love.
Really I am.
It makes sense too; I’m showing love by adding serious value to posts. So the love flows back to me.
The thing is, if you’ll just share your thoughts in an intelligent, thorough manner, and you run a cool blog, you’ll get your fair share of interview requests.
Check In…i.e…Don’t Fall Asleep at the Wheel
I receive interview requests through:
- My About Me Page comments
- My emails
- My twitter @reply stream
- Other channels
Checking these channels frequently (i.e., daily on most days unless I’m traveling somewhere) helps me see the requests so I can review them and respond in a timely fashion.
Check your email, blog comments and social networking sites folks.
Be a live body. Or, don’t fall asleep at the wheel. If you don’t respond to the initial request with a “Yes” in 1 or 2 days, the blogger will simply ask the next person.
I’m all over both the initial request with a “Yes” or “No”…and…I….
Complete and Return Interviews in a Timely Fashion
Yep. I’m pretty quick on the draw.
Sure I’m a busy guy. I live in Fiji, and like enjoying Fiji-related-stuff. Like, walking into town, and enjoying our million dollar view, and I also like sitting in silence sometimes, allowing nature to serenade me with the sounds of the jungle.
I also run a freelance writing business. I’m a blogging consultant. I write thorough posts. I write thorough comments. But I still respond to interview requests quickly and I complete virtually all requests within 1 to 2 days.
It goes back to the vacuum thing. If you complete and email back interviews quickly the Universe will send you more authority blog interviews. It’s an energy/law of attraction thing. (visit my fiancée Kelli’s blog for inspiring self help tips)
Just one note; don’t rush your responses. Be thorough. Over deliver. Make completing interviews a priority, to make new friends and to reach into new audiences, and you’re golden.
It took me 4 years to get clear on my blog. Or actually, to trash my old, unclear blog to start my new, crystal clear blog. Coulda taken me 1 day, but I was a stubborn guy. I was interviewed on like 4 authority blogs over a 4 year stretch, but I didn’t give up.
Now I’ve been featured on a bunch of top, authority, kick butt blogs in 10 weeks. A healthy number of features were interviews.
I got super clear on my Blogging from Paradise core message, and my ideal reader, which helps me get super clear on writing kick butt posts and comments, which helped lead me to all of these wonderful interview requests.
By the way, if you want to see where I’ve been visit my As Seen On page. The proof’s in the cyber pudding.
Persist guys. Keep at it, get super clear on your blog, and on your ideal reader, and the Universe will respond to your clarity.
Gotta go folks….time to watch the flying foxes in action.
If you want to become a full time blogger you can buy my eBook here:
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