You’re freaking terrified.
No clue in hell how to write an eBook. No clue in Hades how to self publish the sucker. No clue in the River Styx how to actually sell the thing. (Question; are you a demon? Or a blogger?)
I have been in your trembling shoes.
I waited 6 freaking years to write and self publish my first eBook. Fear stopped me. Namely, the fear of failure, and namely, the fear of looking like an idiot, and that time honored classic, the fear of wasting time. I was petrified. Scared. Nervous.
Like a hyperactive monkey high on crack cocaine trying to navigate an electrified fence, my emotions were all over the place.
But I eventually wrote, shipped and launched successful eBooks, out of my 124 eBooks on Amazon. I felt the unparalleled elation of slaying my salacious, stupid, silly self-publishing fears, so I could live my dreams and feel the fun of writing, of self-publishing and of inspiring other folks to live their dreams.
I want to help you bitch-slap the fear of self-publishing so you can feel the joy and exhilaration of a successful, profitable launch. So you can look in your KDP Select back office and feel the freedom and happiness and love of seeing steady sales on your first, or next, eBook release.
First things first though….
Why Self-Publish on KDP Select?
- expose yourself to the biggest audience possible (while wearing pants and a shirt)
- make the most money (this does not suck)
- help as many folks as possible (most fun part of doing a Kindle launch)
- make Jeff Bezos wealthier (you may just meet him one day and he may throw you a billion dollar bone)
- enjoy this easy, simple, convenient way to launch an eBook
I do sell 2 longer form eBooks on Selz – need to charge more than the $9.99 price ceiling allowed on Amazon – but the remaining 124 are on Amazon because this Google type search engine of digital products makes ya worldwide, and, big time.
Why This eBook Bit Helps Your Blog
- brand yourself powerfully (author bloggers stand out)
- build your expertise/authority
- earn passive income through your blog
- allow your prolific, creative energies to bleed through your blog and brand, after you become a successful author
Bloggers….if you have been on the fence (unlike that monkey I hope), write and self publish your first eBook on Amazon. So many juicy benefits for author bloggers.
Example of a Successful Launch
Here ya go, one of my reads….
Buy this eBook: How to Find Your Writing Voice
Then, study it. No really, buy it now then study it after you finish reading the post.
Last I checked it floated between the #1 and #3 rated book in its category on ALL of Amazon.
Amazon stores like 435,898,087,009 eBooks. I think. No they don’t. But they sell a lotta freaking eBooks.
How to Find Your Writing Voice generated a staggering 49 5 star reviews, which is why it rates so high on the site.
If you can emulate what I did with the eBook – and a handful of other successful launches – you can emulate the rocking success I had with it, and of course, you will feel the thrill of launching a successful eBook on Amazon, plus you will experience the relief of generating passive income over a period of weeks, months and years. Which is pretty dang sweet.
Let’s dive in, shall we?
1: Write What They Want
So many readers and bloggers and online entrepreneurs I spoke to struggled to find their writing voice. Either they told me this plainly or I saw obvious signals through their blog posts. So I wrote an eBook on the topic. Captain Obvious, DUH Alert, but it is so stinking simple to launch and sell an eBook on Amazon if you write what they want.
Hit on pain points to launch an eBook that sells. Seems simple but we are apt to dingbatish pinings to self-publish eBooks on a jambalaya of topics.
I spied a few doozies focusing on niches so narrow that an anorexic amoeba could not fit through.
Address a pressing problem. A specific problem,but a problem that is common enough to folks that it’ll sell to said folks.
Life ain’t just about trying to get out of the rain. It’s about living in the sun.
I did not title and base my eBook on “How to Avoid Being a Failure Schlub Who Writes and Sounds like the Remaining 7 Billion People on Earth.” I kept it pleasurable and beneficial, topic-wise.
Address a pain point. Follow up with pleasure points. Reward readers; don’t attract masochists. Unless writing for the BDSM niche.
Short and Sweet
6,000 to 8,000 words works for me. I envision most Kindle and Smart Phone and laptop readers not spending hours on end reading, but, half hours reading.
Short and sweet works. Long form works too but I prefer to help folks on 1 topic then write another eBook.
How to Find Your Writing Voice. Don’t get simpler than that. This coming from a simpleton like myself.
Make your title appealing, simple, clear and to the point. More people will buy it and some will post 5 star reviews.
Think practical. Think beneficial. Create your eBook title based on the practical, beneficial thoughts flowing through your brain box.
To get into the nitty gritty of writing and formatting, read my post on Blogging Tips:
2: Cover Story
Peep that cheesy grin; I snapped the selfie in Phuket, Thailand, by Rawai Bay.
I do not suggest you necessarily spend hundreds to thousands of dollars in airfare to find the optimal cover image. Just create something – or hire someone to create something – authentic, clear and real.
I found my writing voice. So my mug graces the cover. I build all eBooks around the Blogging From Paradise brand. So I add the BFP logo and an image I snapped in some tropical paradise I visited.
People do not buy based on a cover. They buy based on your clarity around a cover. So get clear on the cover you design to match the eBook title and your brand message, to launch successfully.
3: Give it Away for Free (1-5 Days)
Give away your eBook for free. From 1-5 days.
Giving this eBook away helped me net hundreds and hundreds of downloads plus 49 stellar 5 star reviews. Both create selling momentum which carries well past the initial 5 day free launch window.
Write and publish a blog post trumpeting your free giveaway. Get more downloads. Easy to see, right?
Email the free giveaway to your list. Boost sales.
1 to 1 Outreach
Hands down, 1 to 1 outreach via social media and email is the easiest way to skyrocket your reviews and sales, outside of building a big old targeted list.
I did mad 1 to 1 outreach on How to Find Your Writing Voice, sending personalized emails and Facebook messages to friends. My friends responded and I nabbed a ton of reviews.
Folks just respond more favorably when you take a 1 to 1, customized, personalized approach to outreach, which leads to a massive, successful launch.
Search for Facebook Groups where you can share your Kindle during the free period. Promote. Boost your downloads.
Various Kindle freebie giveaway eBook Communities exist. Find through search. Toss your freebie out there. Some premium price Communities exist too. Find and promote.
4: Find the Right Price Point
$1.99 to $3.99 Sweet Spot
Kindle eBook sell well in the $1.99 to $3.99 sweet spot. We are mincing things a bit. Because we are talking dollars and pennies. But if you go with 99 cents, things are a wee bit low and $4.99 seems a wee bit high.
Go with your gut ultimately. On all these tips. But try to stay in this price range to do a successful launch of your Kindle.
5: Spin the Promotional Top
Give it a Nudge
Visualize a spinning top, turning like a Whirling Dervish. Then imagine when the momentum wanes a little bit. What do you do? Tap the top slightly in the proper direction to keep that sucka spinning.
Ditto your eBook promotion. Blitz your launch (see the endorsements on that page? That’s blitzing) during the free period but keep promoting aggressively via social media and through your blog post free launch. Think in terms of months, not days, to do the blitz right.
Link Via Sidebar
Link to your eBook via a sidebar Amazon widget. Find that bad boy via your Associates backoffice. Different deal from your KDP Select backoffice because Amazon Associates are affiliates. Affiliate authors earn income on:
- Amazon royalty payments on the sale
- Amazon affiliate payments on the sale
Double dipping? Hell yeah. But this one is legal.
6: Write the Next eBook
I went bonkers on this one. Because I have written and self-published 126 eBooks.
James Altucher offers this advice: the best way to promote your book is to write the next book. I concur. Although I replaced “book” with “eBook.”
I am for squeezing as much Kindle juice as possible from 1 eBook but write the next one, while you’re at it. Abundant mindset. You can always go back and promote via spinning the top later on, doing a free giveaway or writing a post covering a topic related to the eBook, boosting sales.
Now on to You
Are you thinking of launching an eBook?
What tips can you add to this list?
Don’t be shy….we’d love to hear your thoughts.
The Very Blunt, Very Blatant Calls to Action
You’re gonna want to buy a few eBooks to follow up on this post. Only because, almost every human being I know *kinda* acts on free content via blog posts and video but most humans I know *WILL* act on premium content, in the form of thorough resources, eBooks and courses, when they actually spend money on it.
If you’re super excited/stoked to do a successful eBook launch but need direction, guidance, love, practical tips and fun, clear advice, buy:
- How to Create and Publish a Successful eBook (AudioBook Version)
- Creating the Mindset of a Successful Blogger (Hardcover Version to Flash Around Your House)
I suggest the mindset eBook because it is incredibly important to get your mind and energy right before the launch to ensure it goes off awesomely.
If you enjoyed either read please post a review to Amazon to help us spread the word on these eBooks.
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