OK. You’re freaking terrified. You’re trying to figure out how to successfully launch an eBook.
No clue in hell how to write an eBook. No clue in Hades how to self publish the sucker. Not a clue in the River Styx how to actually sell the thing. (Question; are you a demon? Or a blogger?)
I have been in your trembling shoes.
I waited 6 freaking years to write and self publish my first eBook. Fear stopped me. Namely, the fear of failure, and namely, the fear of looking like an idiot, and that time honored classic, the fear of wasting time. I was petrified. Scared. Nervous.
Like a hyperactive monkey high on crack cocaine trying to navigate an electrified fence, my emotions were all over the place.
But I eventually wrote, shipped and launched eBooks. I felt the unparalleled elation of slaying my salacious, stupid, silly self-publishing fears, so I could live my dreams and feel the fun of writing, of self-publishing and of inspiring other folks to live their dreams.
I want to help you bitch-slap the fear of self-publishing so you can feel the joy and exhilaration of a successful, profitable launch.
First things first though….
Why This eBook Bit Helps Your Blog
- brand yourself powerfully (author bloggers stand out)
- build your expertise/authority
- earn passive income through your blog
- allow your prolific, creative energies to bleed through your blog and brand, after you become a successful author
Bloggers….if you have been on the fence (unlike that monkey I hope), write and self publish your first eBook.
Example of a Successful Launch
Check out this eBook: How to Retire to a Life of Island Hopping through Smart Blogging
The eBook genuinely hit the mark with aspiring island-hopping bloggers. Generating some eBook sales helped but receiving glowing reader feedback from high level bloggers alerted me to the fact that this was a solid launch.
Let’s dive in, shall we?
1: Write What They Want
So many readers, bloggers and online entrepreneurs I spoke to struggled to find their writing voice. Either they told me this plainly or I saw obvious signals through their blog posts. So I wrote an eBook on the topic. Captain Obvious, DUH Alert, but it is so stinking simple to launch and sell an eBook if you write what they want.
Hit on pain points to launch an eBook that sells. Seems simple but we are apt to dingbatish pinings to self-publish eBooks on a jambalaya of topics.
I spied a few doozies focusing on niches so narrow that an anorexic amoeba could not fit through.
Address a pressing problem. A specific problem, but a problem that is common enough to folks that it’ll sell to said folks.
Life ain’t just about trying to get out of the rain. It’s about living in the sun.
I did not title and base my eBook on “How to Avoid Being a Failure Schlub Who Writes and Sounds like the Remaining 7 Billion People on Earth.” I kept it pleasurable and beneficial, topic-wise.
Address a pain point. Follow up with pleasure points. Reward readers; don’t attract masochists. Unless writing for the BDSM niche.
Short and Sweet
6,000 to 8,000 words works for me.
Short and sweet works. Long form works too but I prefer to help folks on 1 topic then write another eBook.
How to Retire to a Life of Island Hopping through Smart Blogging. Don’t get simpler than that. This coming from a simpleton like myself.
Make your title appealing, simple, clear and to the point. More people will buy it and some will post positive reviews.
Think practical. Think beneficial. Create your eBook title based on the practical, beneficial thoughts flowing through your brain box.
2: Cover Story
Peep that cheesy grin; I snapped the image in Fiji.
I do not suggest you necessarily spend hundreds to thousands of dollars in airfare to find the optimal cover image. Just create something – or hire someone to create something – authentic, clear and real.
People do not buy based on a cover. They buy based on your clarity around a cover. So get clear on the cover you design to match the eBook title and your brand message, to launch successfully.
3: Give it Away for Free (1-5 Days)
Give away your eBook for free for a few days.
Generate a strong buzz by putting the eBook into reader’s hands. Give readers a chance to publish positive reviews in order to establish referral buys.
Write and publish a blog post trumpeting your free giveaway. Get more downloads. Easy to see, right?
Email the free giveaway to your list. Boost sales.
1 to 1 Outreach
Hands down, 1 to 1 outreach via social media and email is the easiest way to skyrocket your reviews and sales, outside of building a big old targeted list.
I did mad 1 to 1 outreach for a few of my eBooks, sending personalized emails and Facebook messages to friends. My friends responded and I nabbed a ton of reviews.
Folks just respond more favorably when you take a 1 to 1, customized, personalized approach to outreach, which leads to a massive, successful launch.
Search for Facebook Groups where you can share your eBook during the free period. Promote. Boost your downloads.
4: Find the Right Price Point
Find the price point sweet spot to launch successfully.
Go with your gut ultimately. On all these tips. But try to stay in this price range to do a successful launch of your eBook.
5: Spin the Promotional Top
Give it a Nudge
Visualize a spinning top, turning like a Whirling Dervish. Then imagine when the momentum wanes a little bit. What do you do? Tap the top slightly in the proper direction to keep that sucka spinning.
Ditto your eBook promotion. Blitz your launch during the free period but keep promoting aggressively via social media and through your blog post free launch. Think in terms of months, not days, to do the blitz right.
Link Via Sidebar
Link to your eBook via a sidebar widget.
Give the eBook greater exposure.
6: Write the Next eBook
James Altucher offers this advice: the best way to promote your book is to write the next book. I concur. Although I replaced “book” with “eBook.”
I am for squeezing as much eBook juice as possible from 1 eBook but write the next one, while you’re at it. You can always go back and promote via spinning the top later on, doing a free giveaway or writing a post covering a topic related to the eBook, boosting sales.
Now on to You
Are you thinking of launching an eBook?
What tips can you add to this list?
Don’t be shy….we’d love to hear your thoughts.