Trying to figure out how to rank on page 1 of google can be a confusing experience.
From damaging black hat techniques to helpful but lacking white hat strategies, you may have no clue where to look for a solid, proven resource to reach page 1 of the search giant.
Let’s cut through the noise with a helpful case study.
How to Rank on Page 1 of Google
One old post on Blogging From Paradise landed on page 1 (at position #3) for the key phrase:
Benefits of Landing on Page 1 of Google
Google traffic is highly targeted traffic.
Passive blog traffic flows through Google.
Passive, targeted blog traffic seems to be the holy grail of traffic because this traffic builds business. Highly targeted readers evolve into customers and clients.
Gaining SERPs on page 1 establishes authority. Trusting Google users perceive your first page blog in a respected light.
- drive targeted traffic to your blog
- attract passive traffic to your blog
- gain credibility
- improve your earnings potential (search traffic is interested traffic)
Reaching page 1 is not easy. SEO-optimizing blog posts is a skill. Skills take years to develop.
Prepare yourself to work patiently to rank.
Google rewards persistent bloggers.
Follow these steps to rank on page 1 of Google.
A1: Pick a Relevant Keyword
I chose the key phrase:
“how to submit a guest post”
- reader popularity/pain points (see below)
- research using tools like Google Semantic Search and Answer the Public
Pick a keyword related to your blogging niche. Low competition keywords work best to reach page 1, position 1 of Google. Avoid competing with top bloggers and big companies.
Simply find keywords and key phrases your ideal readers query on Google as the starting point for reaching page 1 of the search giant.
A2: Spot Popularity (and Pain Points)
I spotted a strong positive reaction after sharing my Seen At page on Facebook.
Likes, Loves and wows flooded into my Facebook profile.
People wanted to know how to submit and place guest posts for top blogs.
- social media updates
- blog posts
- email newsletter updates
in your feed.
Spot popular patterns to lay the foundation for a high ranking post on Google.
Step into your reader’s shoes before writing any blog post.
Most bloggers deeply fear being rejected by fellow bloggers. This fear heightens on sending guest post requests to bloggers.
Thinking how the average guest blogger thinks sets a strong foundation for a page 1 worthy blog post. See the world through the eyes of your readers to publish in-depth, detailed content that both readers and Google love.
The winning combination of the 2 P’s – popularly and pain points – sets the table for a page 1 blog post.
Note; if you are a beginner blogger with no readers simply observe top bloggers in your niche. Pay close attention to topics pro bloggers cover related to your blogging niche. Follow their lead. Since leaders have a genuine pulse on pressing issues you may as well benefit from their experience by covering similar blog post topics.
1: Write a Resource
Publish a thorough resource spanning 1500 plus words to rank on page 1.
Google prefers long form blog content.
- include a high volume of practical tips to make it easy for readers to solve their problems
- trim fat by cutting out wordiness, bloat and other non-essentials
- be generous with your knowledge; add as many helpful details as possible
Drill down to publish a detailed resource.
Long form content ranks well on Google. Appease the Google algorithm by setting aside 3-4 hours to write a thorough blog post.
2: Use a Double Figure Number in Title
I used double figures in the title knowing that these posts typically rank well on Google.
People love big numbers. People love big promises.
Numbers add order to the mind. If you see “12 steps” in a title you know what to expect.
Blog post title examples include:
- 11 Practical Tips for Increasing Blog Traffic
- 10 Steps to Promote Your Blog through Social Media
- 13 Tips for Building Your Email List
Beware adding too many tips to the title. Google seems to sniff out unrealistic titles engineered to rank on page 1.
Think it though. Do you have enough time to execute 101 tips acquired from a single blog post? Trend toward 10 to 15 tips, tops.
Write for human beings not algorithms.
Inform readers without overwhelming them.
3: List Practical Tips
Add as many practical tips as possible to your 1500 word plus post.
Optimize content by including all practical steps in the process.
List tips or steps starting with the first logical action. Think a bit like a computer but write for humans. Don’t leave anything out to create a helpful, practical, step by step tutorial.
Think a bit like a computer but write for humans.Click To Tweet
Connect the dots. Try not to skip any steps.
Logically visualize a step-by-step process from beginning to end to publish thorough resources.
Drill down tips if appropriate to make for easy reading. Use bullet-point lists within each practical step for readers to easily picture every step necessary to get the job done.
4: Link to Valued Niche Resources
I linked to 4 high profile blogging-themed blogs through the page 1 post about to help my readers with their guest posting due diligence campaign.
Linking to trusted blogs from your niche improves SEO through the power of association.
Anytime I link to a blogging resource like Pro Blogger, Google notes this trust signal. Ranking on page 1 of Google usually involves linking to blogs in the same, trusted neighborhood to enhance your credibility.
Link to valuable resources to gain reader trust. Drop outbound links to give people credible sources to follow.
Imagine each link out being one strand of a spider web. Links pointing to trusted blogs from your niche in all directions gives both Google and readers a highway of rich resources to follow.
However, linking to no resources outside of your blog makes traveling around impossible; Google does not like this practice because if you do not share the wealth how can the search giant vet your blog, trust your blog and create a rich user experience for people who visit your blog?
Never link to low quality sites because these web strands break under careful perusal. Each external link either builds or damages your blogging reputation.
5: Post Pictures
Post at least 2-3 pictures to add eye candy to all blog posts.
Readers enjoy seeing images with text since people think in pictures.
Google algorithms favor posts pointing to images to enhance the user experience.
6: Speed Up Your Site
Delete non-essentials to speed up your blog.
Load time factors in to ranking on page 1 of Google.
- minimize plug-ins
- use a fast-loading, light theme
- use a CDN to load images quickly
- avoid embedding dynamic ads and similar heavy elements that slow down your blog
7: Build High Quality Backlinks
Build high quality backlinks from authority sites in your niche.
For example, this guest post placed on Pro Blogger:
points back to Blogging From Paradise.
Google ranks authority blogs on page 1. Authority blogs gain high quality backlinks from authority blogs in the same niche.
Google needs to know that page 1 blogs received vetting from authority bloggers. High quality backlinks prove that top bloggers endorse your blog.
Gain high quality, organic backlinks through:
- guest blogging
- commenting on blogs (indirect method)
- promoting top bloggers through social media (indirect method)
Guest blogging on authority blogs builds organic backlinks directly via links placed in the author resource bio. However, genuine blog commenting and promoting bloggers through social media increase backlinks indirectly through relationships established. High profile bloggers you befriend through each outreach method drop high quality backlinks to your blog.
8: Share on Multiple Platforms
Sharing posts through multiple platform can send a strong ranking signal to Google.
At worst, expect a traffic increase by sharing posts thoroughly.
Share your blog post on:
- Relevant Facebook Groups
- Relevant Pinterest Boards
- Biz Sugar
Leverage your blog post through social media and bookmarking sites to gain Google juice.
9: Tag Influential Bloggers Featured in Post
My influential blogger buddies played a big part in this case study post reaching page 1 of Google.
I can only reach my tribe but influential bloggers boosted my exposure by sharing the post with their large, loyal tribes.
Engage in blogger outreach. Bond with respected bloggers from your niche.
Amplify your reach to rank on page 1 of Google.
10: Link to Valued Resources from Your Blog
Link to SEO-optimized resources on your blog to increase your SERPs.
Google prefers blogs with a proven track record of publishing rich content.
Link to thorough resources to vet your blog.
Increase your chances of ranking posts on page 1 by publishing SEO-optimized, long form content and linking to these posts naturally.
11: Optimize the Post for SEO
Optimize the post for SEO by using a plug-in guiding you through the process.
Plug-ins share tips for:
- picking the proper blog post title
- enhancing the blog post description
- adding an appropriate number of outbound and internal links
- including the keyword in the proper spots throughout the post
SEO-optimizing posts speaks to Google in its own language. Add the proper details to communicate to Google effectively.
Use short, frequent paragraphs for easy scanning. Write crisp sentences to allow your posts to flow.
Improve the reader user experience to rank on page 1 of Google.
SEO-optimizing and updating old posts is a simple way to drive Google traffic.
Check out this video reminder:
Ranking a post on page 1 of Google requires smart work, patience and persistence.
Reach page 1 by being committed to blogging the right way for a long time.
Put readers first. Solve their problems with in-depth content.
Enjoy the sweet benefits of targeted Google traffic flowing to your blog around the clock.