How to Do Blogger Outreach Successfully in 12 Steps

  June 13, 2022 blogging tips 🕑 7 minutes read
how to do blogger outreach

Sunrise today in Opotiki New Zealand.

 

(Updated 6/13/2022)

 

Searching for how to do blogger outreach the right way takes you down a winding blogging path.

 

Some bloggers teach manipulative outreach methods for getting blog traffic and profits.

 

Other bloggers stress how outreach is about giving value to build prospering long term relationships.

 

Knowing why outreach is important points you in the right direction.

 

How to Do Blogger Outreach

 

Being a connected blogger turns struggle into sweet success. Doing blogger outreach the right way frees you to succeed.

 

Connected bloggers drive traffic and profits courtesy of their friend network. Blogging friends add a passive element to your online campaign. While you sleep, spend time with your family or work your network drives traffic to your blog around the clock. Blogging buddies make life easier but making friends depends on doing blogger outreach effectively.

 

Unfortunately, most bloggers teach ineffective outreach strategies based on trying to get traffic and profits before building relationships. Even though you may experience some success with manipulative methods, long term growth demands you to engage in genuine, generous blogger outreach strategies.

 

Follow these tips to do blogger outreach the right way.

 

1: Be Generous

 

Being generous sets everything in motion.

 

Help bloggers for free. Expect nothing in return. Ask for nothing in return.

 

Being generous earns blogger trust. Trusting bloggers befriend you.

 

Helping people for free proves your interest in them versus your interest in getting them to do something for you. In a world of selfish blogger outreach specialists the genuine, generous bloggers stand out to become highly connected.

 

Be generous. Embody a kindly energy to set the proper tone for your blogger outreach campaign.

 

2: Comment Genuinely on Blogs

 

Publish 1-3 paragraph, genuine comments on blogs.

 

Blog comments are outreach gold because:

 

  • anyone from beginner to veteran bloggers can publish helpful comments on blogs
  • comments are content; bloggers appreciate helpful user-generated content
  • comments tend to transform a quiet blog into a lively blogging community

 

Comment mindfully. Resist any urge to publish a 1-2 line “comment drive-by”. Comment to add value. Make friends through authentic blog commenting.

 

Check out this blog commenting guide if you need an in-depth resource.

 

3: Promote Bloggers on Twitter

 

Read a post. Publish a genuine comment. Tap the retweet button.

 

Retweeting other bloggers generously is the simple way to make blogging buddies and to nab more retweets yourself.

 

 

What you give freely multiplies quickly on a fast-moving platform like Twitter.

 

Retweeting bloggers bonds you with these individuals, some of whom retweet your blog posts persistently.

 

Retweet posts related to your blogging niche. Drive targeted followers to your profile.

 

4: Facebook Share Blog Posts

 

Read a post. Share the post on Facebook.

 

Tag the blogger whose post you share. Give credit to the individual. Drive traffic to their blog and Facebook profile.

 

Sharing blog posts on Facebook builds relationships with fellow bloggers. Appreciative bloggers freely share your blog posts on Facebook.

 

Use Messenger to add depth to your relationships. Bond by keeping in touch.

 

5: Open Your Blog to Guest Posting

 

Open your blog to guest posting.

 

Be generous with your platform.

 

Form lasting blogging bonds.

 

Be an outreach dynamo by connecting fellow bloggers with your community.

 

Accept only quality work from trusted bloggers who cover your niche. Publishing guest posts bolsters your outreach campaign by connecting you with bloggers who appreciate your generosity. Bloggers tend to consider their blogs as sacred online real estate. Giving fellow bloggers the keys to this cherished cyber land does not go unnoticed.

 

Grateful bloggers often invite you to guest post on their blogs to amplify your blogger outreach campaign.

 

Video

 

Check out this video for tips on how to get people to guest post for your blog:

 

How to Get People to Guest Post for Your Blog

 

6: Email Assistance

 

Email fellow bloggers asking how you can help them.

 

Do they need a retweet, blog comment or Facebook Share?

 

Ubud, Bali

 

Connected bloggers are generous bloggers. Use 1-to-1, personalized emails to make your way into fellow blogger’s hearts.

 

Email seems particularly effective because most bloggers check this communication channel multiple times daily. Connecting with bloggers through their favorite medium makes sense.

 

7: Ask Questions through Social Media to Solve Problems

 

Publish an update to hit on reader pain points.

 

Clients, customers and loyal readers flow from these helpful asking sessions.

 

Ask questions related to your niche on:

 

  • Twitter
  • Facebook
  • LinkedIn

 

For better targeting, ask questions on niche-specific:

 

 

Before asking any question check the group rules on Facebook Groups and LinkedIn Groups.

 

Ask one question every few days. Be of service. Be generous. Build your outreach campaign on a granite like foundation.

 

8: Never Manipulate Bloggers Solely for Your Needs

 

Do not manipulate bloggers to meet your needs.

 

Even though this advice goes against most traditional mainstream blogger outreach strategies it benefits you and your blogging friends for the long haul.

 

Most bloggers burn bridges through manipulative outreach methods.

 

For example, I stopped answering questions for expert round ups because bloggers became far more interested in me blasting their post to my tribe than my answer or anything related to me and my blogging needs. Each of these bloggers burned blogging bridges because we had potentially prospering long term relationships developing. One moment of greed cancels out years’ worth of success for all blogging parties involved.

 

Stop emailing generic templates obviously geared toward using an influential blogger to increase your blog traffic. Do not vanish until the next time you need a pro blogger to blast your expert roundup post.

 

Pro bloggers see through your manipulative strategies. Stop damaging your reputation. Quit moving lower in blogging circles.

 

Reach out with a generous hand out. Stop asking for help. Help pro bloggers persistently with no expectations to earn their trust. Be patient.

 

Powerful blogger outreach campaigns rest on a granite-like foundation of organic growth. Instead of trying to use a human being to increase your blogging success a large group of blogging buddies organically promote your:

 

  • blog
  • products
  • services

 

without you asking them to help you.

 

Help is always forthcoming if you help people freely.

 

Of course, this blogging mindset seems to deviate dramatically from mainstream blogger outreach advice.

 

If you want to know how to do blogger outreach effectively stop trying to use people for your needs and begin helping them for their good. All blogging good will earned organically flows back to you if you get lost in serving bloggers with no expectations.

 

9: Email Bloggers Gratitude

 

Click email addresses via the blog comments field in your backoffice. Send grateful emails to blog commentors. Thank them for commenting on your blog.

 

Engage in this simple act to make friends and to establish a loyal, loving community.

 

Befriend your fellow engaging bloggers to grow your blogging buddy network quickly.

 

10: Hire Buy or Endorse

 

Hire bloggers, buy blogger products or endorse bloggers to reach out with love.

 

Hire bloggers to coach you or to provide freelance services for you. Build strong bonds. Endorse bloggers. Publish glowing reviews in response to their eBooks. Showing love by digging into your pocketbook or by publishing a positive review forms powerful bonds with your fellow blogger.

 

Pak Nam Pran Thailand

 

Generous bloggers are memorable bloggers.

 

Practical Tips

 

  • use this tip sparingly to avoid busting your blogging budget and suffering from information overload
  • be genuine; complement bloggers whose products and services you enjoy

 

Invest in a few blogger products and services infrequently to make this strategy count. Don’t spend thousands of dollars to flatter many bloggers and to confuse yourself with conflicting blogging strategies.

 

Busy yourself largely with following the other tips on this list to use time effectively.

 

11: Respond to Your Comments

 

Engage readers by responding to your blog comments within a few days.

 

Respond to befriend readers. Reach out by proving you’re listening.

 

Share your thoughts to address problems, to support your readers and to assist them.

 

Be a shoulder to cry on. Dole out some tough love.

 

Respond to all blog comments until the number of comments and replies becomes unmanageable within a reasonable time frame.

 

Note; feel free to only approve respectful comments. No blogger needs to reply to combative readers looking for a cyber fight.

 

12: Keep Meeting New People

 

Be abundant.

 

Keep meeting and befriending new people daily.

 

Fortify old bonds by serving friends. Build new bonds by making new friends.

 

Slow down. Calm down. Do not rush desperately in a mad blitz to network. Patiently meet new folks daily. Expand your reach. Help more readers.

 

Practical Tips

 

  • follow hashtags related to your blogging niche on Twitter; engage new bloggers daily
  • chat with new bloggers via niche specific groups on LinkedIn and Facebook
  • comment on a few new blogs daily; find new blogs with these strategies

 

Conclusion

 

Engaging in sound networking strategies brings your blog to new heights.

 

Professional bloggers tap into the power of a blogger community. No one succeeds solo.

 

Follow simple blogger outreach steps patiently to make blogging friends naturally.

 

Enjoy accelerating your blogging success through the power of teamwork.

  1. Karim Toulba says:
    at 4:23 am

    Ryan,
    That is a very nice post!

    I’m in the process of getting myself familiar with how outreaching and networking works. Honestly, your post has been very useful along the way. Thank you very much for sharing!

    These tips have been a nice recap for me. Facebook and Twitter sharing seems to bring nice results. I’ve found many other bloggers retweeting and sharing my content on social media. Honestly, I’ve not yet been so consistent about doing the same myself, But I think I should it the same way back.

    Thanks again for sharing..
    And I should start tossing salt on my shoulders 3 times daily!

    • Ryan Biddulph says:
      at 3:02 pm

      Karim I have seen you everywhere bro!

  2. Susan R says:
    at 5:14 am

    This is such a helpful resource for bloggers but I would say that it also holds true for brands and PRs looking to work with bloggers. Sharing our work on Facebook or Twitter is a sure fire way to get noticed and entice us to collaborate in future.

    • Ryan Biddulph says:
      at 2:56 pm

      Good point Susan! I write these posts to hit the mark for brands and PRs too. Impossible to come in cold and make an impact in most cases because we have seen a similar, non genuine approach thousands of times. Thanks buddy.

  3. Vishwajeet Kumar says:
    at 11:33 am

    Hey Ryan,

    Blogging Outreach is a great way to increase your networking. I am also sharing other posts mention them on my blog. You know it feels me very happy and I really love to do it. I am also allowing guest posts on my blog but I am quite choosy as I am always looking for quality content. Thanks for sharing these helpful and beneficial tips.

    Have a Great day 🙂
    Vishwajeet

    • Ryan Biddulph says:
      at 3:02 pm

      Vish you are doing a smash up outreach job buddy 😉

  4. Gaurav Kumar Joshi says:
    at 6:07 am

    Hi Ryan,

    The one thing that can boost the blogger outreach like anything and that is building strong relationships. I do not know why people find it hard to appreciate others. Appreciation is the best way to gain more without even asking.

    Thanks for sharing.

    • Ryan Biddulph says:
      at 5:08 pm

      Amen Gaurav! Thanks buddy.

  5. Cynthia Coleman says:
    at 10:45 am

    These are some great tips! Another one that I’ve found is helpful is to join Facebook blogger groups who allow you to promote your blog posts and Pinterest pins if you promote a few of the other members posts and pins. Quads is also another great tool to meet other bloggers and promote your own.Have a great day!

    • Ryan Biddulph says:
      at 1:33 pm

      Great adds Cynthia. Those Facebook Groups really are gold for engagement and link sharing. Thanks buddy!

      Ryan

  6. Cynthia Coleman says:
    at 10:48 am

    Oops, Quora_autocorrect got me 😁

  7. Anil Agarwal says:
    at 8:01 am

    Hi Ryan, absolutely amazing tips which can be really helpful for doing effective blogger outreach.

    I think blogger outreach is all about networking with other bloggers and making friends so you can help each other to build an online empire in the long run. Unfortunately most bloggers get it wrong and all they do is spamming when it comes to reaching out to other bloggers.

    If you are not even using my name while emailing me then you don’t expect any response from me (again, most people do a big mistake of sending bulk emails without bothering about personalising their emails).

    Blog commenting always works like a charm especially when you are starting out no matter what industry you are in and if you are leaving thoughtful comments on other blogs you will definitely get responses from the blog authors and you will get noticed which you can use it later for landing on the blogs by writing guest posts or getting links etc.

    Also buying their products can be really helpful especially when you want to build report with other bloggers. Thanks so much for writing this post Ryan, keep rocking.

    • Ryan Biddulph says:
      at 2:15 pm

      Commenting rocks on so many levels. Thanks Anil as always my friend 😉

      Ryan

  8. Poulomi Basu says:
    at 8:54 pm

    Great tips, Ryan, as always!

    Have to say (*sheepishly*), I have no idea what point 8 means. Throw salt?
    Is this a pun or saying I don’t get?
    Do let me know…I’ll learn something!

    Cheers 🙂

    • Ryan Biddulph says:
      at 8:48 am

      I was just being a silly blogger Poulomi 😉 Sometimes I say odd thinks to break up the seriousness and tedium of blogging. Thanks so much my friend.