I have created 2 online courses:
If you are a wee bit confused about how to create your own online course I want to give you clarity. Creating an online course feels daunting sometimes. Doesn’t it seem like you need to know so much stuff in order to actually have course content? Digging deeper, packaging the course content in the proper formatting also feels a bit….intimidating.
Online courses are super duper resources for your readers. One can only extract so much from a blog post. Courses offer the full enchilada, a complete resource covering a specific topic. Just another way to help folks and receive the added bonus of money.
Let’s dive in.
1: Solve a Common Problem
Ponder problems in your niche. Solve through your own online course.
I observed bloggers missing the fundamentals. I created my course. I also observed enough email pitches asking me to feature bloggers on Forbes, Entrepreneur, etc, to know I needed to create a course for getting featured on world famous blogs.
What problems come up again and again in your niche? Create an online course to solve the problem.
Listen closely to reader needs. One of my loyal readers commented on one of my recent blog posts today. I paid close attention to his glowing feedback to give him….more. Perhaps a blog post idea pops up from his feedback. Or maybe I spotted the beginnings of a blogging course? In either way, much course material arises from simply solving a common blogging problem by listening closely to readers.
2: Pick a Platform
I chose Payhip and Gumroad. Payhip for 11 Fundamentals, Gumroad for How to Get Featured. Why? Bot are intuitive, easy to use platforms. Payhip allows for easy audio uploads. Gumroad…ditto.
I did upload the course for getting featured on famous blogs to another platform for a bit. But the platform did not work for me based on a number of reasons. Payments seemed slow due to a delay. Nothing clicked on the platform. I trusted my gut, pulled the course and uploaded the course to Gumroad. I never looked back.
The platform does not matter as much as the course content….so…on to the next few tips.
3: Pick a Format
I went with an audio course and an audio-video-text course. I just followed my gut. Follow your intuition to choose formats beneficial to your audience.
Do not overthink it guys; people enjoy content through multiple channels. Observe how your readers dig consuming content. Text? Video? Audio? Pick 1, all 3 or a combo of 2 to resonate with your readers.
Formatting is not terribly important as a big blogging course factor. But tune into reader feedback in order to serve what readers enjoy consuming. I spied my first few course customers; each loyal reader loved listening to the course lessons. Spotting their joy told me: I was on the right track. Stick to the track. Create courses in formatting appealing to your readers. Sell more courses. Help more people.
4: Set Up an Outline
For me, this was the toughest part. I had to get super clear on my outline to flesh out an in-depth, thorough course.
Getting clear gave me the vision to set up an orderly outline for my courses. I added tiny detail to each module to go above and beyond for my readers. Add ample details. Consider 7-10 or more mods, or chapters, or sections. Dissect each section into more sections. Break things down to get clear.
5: Create the Content
My favorite part! I created 11 Fundamentals in Granada, Nicaragua, bombas going off in the background at times. I followed my outline to patiently and generously flesh out all 11 fundamentals of successful blogging. After tossing in a bonus audio course addressing common blogging questions, I completed all major parts of the course. Pricing remained.
Admittedly, creating content seems to be the most difficult part of the course because one often feels lacking. Wade through fears. Edge through limiting beliefs. Ease into creating a hefty volume of content by knowing this; in most cases, you already know all of this stuff because you have blogged for years. Simply package all the content you know in mind via an online course. In other cases, do your research to gain content ideas. Perform a bit of due diligence. Gain knowledge. Present the knowledge through your voice and in your style through the course.
6: Price It
Observe similar courses. How much do folks charge? Stay in that ball park. As a rule, beware any urge to under charge because doing so devalues courses and attracts more tire kickers than serious buyers. Be generous creating the course and be generous with yourself by charging a healthy price.
Things to Keep in Mind
- If you have blogged for a few years, you already have most if not all online course content in your mind; do not panic or doubt yourself out of creating the course
- Take your time creating the content; no need to publish a 400 page course but avoid crafting thin, weak courses, too
- Do not get caught up obsessing over platforms, payment schemes and other lesser course factors; focus on generously creating a course and the pay takes care of itself
- Do not futz around over course format; pick 1, 2 or 3 (text,video, audio) and run with it already
The process is quite simple but highly uncomfortable for newbie course creators. Be gentle with yourself if you want to chicken out a few times on the course creating journey. We have all been there.
Happy online course creating guys 🙂