How Much Time Do You Spend on Your Blog Versus Social Media?

6
  February 8, 2022 blogging tips 🕑 4 minutes read

Nizwa, Oman

 

As I trend deeper into my blogging career I see that:

 

  • social media is as volatile as shit
  • blogging, guest blogging, commenting genuinely on blogs, selling courses, selling eBooks and earning ad revenue through my blog are stable, prospering, profitable and completely divests me of any investment in Facebook, Twitter, and for intents and purposes of this post, YouTube

 

Facebook, Twitter and YouTube owners have every right to:

 

  • ban
  • delete
  • censor

 

because each owner possesses the freedom to run their site however they so choose.

 

But why would I as a blogger spend a decent chunk of attention and energy creating and connecting on leased, volatile, tumultuous cyber real estate known as social media?

 

At Donna Merrill’s nudging a while back, I wrote and self-published this social media eBook for you. Check it out if you want to understand how to navigate social media in an increasingly chaotic world.

 

Successful bloggers like:

 

 

Spend most time and energy blogging, commenting genuinely on blogs and building their business on cyber real estate they, me and other WordPress dot org bloggers own.

 

Social media is not the enemy. But social media is not the blogging answer.

 

Bloggers blog. Bloggers who spend too much time on social media do not blog much. Bloggers who do not blog much struggle, fail and quit because where your attention and energy goes, grows.

 

I felt an intuitive nudge to embed my eBooks (check them out here) via Selz on the Blogging From Paradise sidebar recently. Ditto for adding an email opt-in form as I have here and there in the past. I am transforming this blog into a helpful online store offering free and premium content.

 

I also updated and re-published the sales page for my blogging course the 11 Fundamentals of Successful Blogging Audio Course to reflect my current day vision, values and overall mindset.

 

Why did I make these seemingly big blogging changes?

 

The more closely and honestly I observe social media I know I need to spend more time and energy on:

 

 

Create and connect on real estate that:

 

  • you own
  • your blogging buddies own
  • fellow bloggers you do not know yet, own

 

Spend a little bit of time on social media. Make friends. Engage some. Pop in and out. Again; social media is not the enemy. Simply frame Facebook, Twitter and YouTube properly as a blogger. Use each a little bit. Blog a bunch. Pop in on Twitter 1-2 times daily for moments. Write a blog post. Stop by Facebook for a few minutes. Write and submit a guest post. Scan YouTube for a few. Record and publish a podcast. Comment genuinely on blogs. Mention bloggers on your blog to link directly to their site, keeping people on your blog and on their blog and divorcing social media from the process.

 

Do not write off social media completely. But give most of your attention and energy to:

 

  • blogging
  • guest blogging
  • engaging in a genuine blog commenting campaign

 

Toss in podcasting. Feel free to publish videos to YouTube but beware investing more than a few moments of time on a platform you do not own. Give your energy to your blog. You own your blog. Grow it. Give your energy to buddies’ blogs. Buddies own their blogs. Grow their blog, strengthen your bond and allow your collective success to grow, independent of volatile social media.

 

Minus the volatility, Facebook and Twitter have never been dependable based on the sole idea that each network is clearly, explicitly designed to keep you ON social media AS LONG AS POSSIBLE. Does that sound like a good idea for a blogger? Especially when you need people to visit your blog, to thrive, spending more than a few moments on sites deliberately designed, engineered and crafted NOT to bring people to your blog or any other website is downright foolish.

 

Like any mild addict, I plead guilty as charged from time to time in terms of spending too much time on Twitter and Facebook.

 

But I spied myself in the mirror over the past week. I did not like what I saw in terms of my social media usage.

 

Do yourself a favor. Honestly list how much time you spend on social media sites daily as a blogger. Allow that number to stare you in the eyes. Then, in most cases, you will need to spend a ton more time and energy daily on your blog and on other blogs in your niche.

 

Visit Donna’s blog. Visit Lisa’s blog. Visit SharlaAnn’s blog. Hang out in blogging circles. Accelerate our collective success.

 

I appreciate social media owner’s:

 

  • hustle
  • leveraging ability
  • insane levels of scale

 

but just as Mark Z did not build Facebook into a behemoth by spending his time on blogs all day long, I will not spend hours on Facebook to build Blogging From Paradise into something bigger and better.

  1. Sushma says:
    at 8:25 pm

    Hello Ryan,
    What perfect timing you wrote this blog! My friends and I were talking about how social media influencers on Instagram and Facebook depend so much on those sites. When Facebook closes down, all of their hard work is gone as well. That’s going to be a total catastrophe. Having your own blog or website is a huge benefit in these times of uncertainty! Spending more time on your own blogs than on social media is definitely a worthwhile investment of time and energy!
    Hope you are doing well!

    • Ryan Biddulph says:
      at 11:00 pm

      Sushma great to see you! Facebook and the other biggies are beginning to shift. Each will be around for a bit but their credibility, their trust factor and their flat out power are waning slowly but surely. Get on your blog or be left behind. Keen insights my friend 🙂

  2. SharlaAnn Matyjanka says:
    at 9:13 pm

    Thanks for the mention Ryan!

    I will admit that I have spent way more time than I should be on social media the last couple weeks.

    You are absolutely 100% right when you say social media will ban, delete, and censor at their discretion. I have witnessed this first hand multiple times in the last week.

    Putting time and energy into building your vision, and accomplishing your goals through your blog will serve you and others more than being another number to Mr.Z. ever will.

    I’m so happy you also decided to take a new route with your ebooks 😉

    SharlaAnn

    • Ryan Biddulph says:
      at 10:59 pm

      SharlaAnn thank you my friend! Happy to help you and thanks for all of your help over the years. I finally, genuinely see what I need to do with my blog going forward as far as really making it pop with content. Making this realization also goaded me to put social media in the dust LOL.

  3. Donna Merrill says:
    at 5:43 pm

    Hi Ryan,
    Thanks so much for the mention.
    When it comes to blogging vs social media, it is so easy to fall into the social media trap, but we cannot spend too much time there.
    I’m seeing many using Facebook as their home base. That makes me shiver to the bones! Our blogs are our own platform. While social media plays an important role as we share our blogs and other things there, it has to be strictly business. Indeed, we can share a bit of our own personal adventures…ups, downs, but in a way that we are always wearing our business hats.
    I am so glad you plugged your books here because that’s what a blog is for. It’s the old 80/20 rule. Give good info 80 percent of the time and the other 20 market.
    Great post!
    -Donna

    • Ryan Biddulph says:
      at 10:52 pm

      Hi Donna,

      I too shudder to think about folks who use Facebook as their home base. What a tough decision. Facebook changes with the wind. We own our blogs, our cyber real estate. Sharing helpful content and premium offerings through our blogs is the way to go. Thank you!

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