Blogging may be the best way to improve your visibility on Google.
But the only way most bloggers understand this idea is by learning how blogging helps SEO.
As someone who used to ignore Google traffic I have since realized how blogging can help you reach the top of Google results.
Make no mistake about it. You need to work intelligently, patiently and persistently to reach page 1 of Google. But if you work for a bit your blog will reach page 1 of Google far more quickly than creating content published to business websites, social media posts and forum posts.
You own your self-hosted WordPress blog for all intents and purposes. Running the show gives you endless possibilities in terms of publishing a Google-friendly resource.
Blogs serve as “1 stop shopping” for interested readers. Search engines tend to rank blogs on page 1 because users get what they want through credible blogs focused on one niche.
However, making your blog a “1 stop shopping” resource involves working diligently to stock the shelves with blog posts, videos, podcasts and clear images.
Ranking regularly on Google is still one of the best ways to become a professional blogger.
Check out each reason below to see how blogging helps SEO.
Blogging establishes your authority.
Blogs place well on Google because search engines rank credible sites.
Blogging lets you show off all that you know about a single niche in thorough fashion.
- text articles
through blog posts gives your site SEO a genuine boost since search engine algorithms favor a mix of text and multi-media.
Google craves authority and relevance. Running a well-stocked, single niche blog brimming with practical content proves that your site offers credibility and topical relevance.
Think Like a User
Picture yourself being a user who queries a term through Google.
Imagine clicking through to a rich blogging resource.
Scanning hundreds of blog posts, embedded podcasts and embedded videos teeming with value gives you confidence in trusting the blogger who published the content.
Google gives precedence to bloggers who know the most about their niche and display that knowledge through a thorough library of detailed, long-form, in-depth content.
You have to really know your stuff to rank on search engines. Blogs give you the ability to show off your knowledge.
Keeps Site Current
Search engines rank timely content.
Running a WordPress blog gives you the ability to update the site frequently.
For example, bloggers easily write and publish posts after breaking news hits the wires. Good SEO depends on publishing timely content to ensure that your site is current.
After a big headline changes an industry a blogger can spend 15 minutes:
a short 600 word post to keep readers updated.
Or perhaps a blogger can spend 3 hours to publish a detailed post explaining key niche shifts based on breaking news.
Search engines demand timely content to maintain credibility.
Querying “successful bloggers to follow” on Google reveals that Blogging From Paradise appears on page 1 position 2.
Multiple factors go into a page 1 position 1 ranking. Domain age, user intent and timeliness tend to contribute to rank along with other elements. However, even if the world generally ranks blogging success based on income earned, the page 1 position 1 ranking dating back to 2018 from the query above shakes user confidence slightly.
Users may question:
- “Have these bloggers stayed successful over the prior 4 years?”
- “Who rose to the top over the prior 4 years?”
Scrolling down reveals how I updated my list on March 23, 2022 to be current. Google users see the remaining results on page 1 boast a 2022 date to ensure Google credibility.
Note; update blog posts to be current. Sound SEO hinges on publishing timely content.
Blogging helps SEO if you give your readers and Google current content. In a fast-paced world, outdated content helps no one.
Increased Time Onsite
Blogging generally keeps readers onsite for a longer period of time than a website because blogs tend to offer more practical content than websites.
For example, scan the sidebar on Blogging From Paradise. Readers have 15 blog post resources for clicking and reading. Based on clicking and reading just 3 of these posts readers can spend roughly 15 minutes on Blogging From Paradise. In internet terms, 15 minutes spent onsite is like 5 hours spent in an offline store.
Blog readers spend a good deal of time onsite.
Readers spending significant time onsite signals to search engines that:
- the blog offers targeted readers a comprehensive resource
- the blog may deserve to land on SERPs (Search Engine Results Page)
Publish a steady volume of long-form content to boost user time spent onsite. Send search engines a loud and clear message that readers stick around to consume your in-depth blog content.
Publish a steady volume of long-form content to boost user time spent onsite. Send search engines a loud and clear message that readers stick around to consume your in-depth blog content. Click To Tweet
Reach 1500 to 2500 words per post to rank on Google. Add as many practical tips as possible. Break down blog posts into headers for easy scanning.
Set aside a few hours for writing the first draft of your long-form blog post. Proofread than publish to position your blog prominently on Google.
Patiently publish an increasing volume of detailed blog posts to boost time onsite for improved SEO.
Successful SEO hinges on gaining backlinks from authority blogs pointing to your blog.
Google needs to know that your content seems link worthy. Respected blogs from your niche prove link worthiness through their backlinks.
For example, Neil Patel linked to Blogging From Paradise to share my location-independent lifestyle with you. Darren Rowse published my guest post to help you level the blogging playing field as a new blogger. The Google algorithm perceives my blog in a credible light because two of the most respected marketing and blogging themed blogs in the world linked to Blogging From Paradise.
Blogs serve as excellent backlink bait if you publish detailed, in-depth content frequently. Solve your reader problems thoroughly. Give top bloggers a reason to link to your blog.
Do Follow Versus No Follow Links
Technically, the greatest SEO benefits flow from receiving credible Do Follow backlinks. Do Follow links basically notify Google to follow the link to your blog to give your site credibility.
However, even No Follow links indirectly influence SEO in positive fashion. Even though the link does not offer credibility in Google terms, the high volume of targeted readers who click through to visit your blog:
- increase time spent onsite
- click your internal links (more on that below)
- promote your blog post links to their tribes
Adding this disclaimer seems necessary because more bloggers seem to change backlinks to No Follow via:
- guest posts
- short mentions
Do not overlook the indirect SEO benefits of No Follow backlinks from authority blogs within your niche.
Look beyond the immediate SEO benefits of a Do Follow link to capitalize on the long term SEO bonuses of gaining credible backlinks.
Internal Link Bait
Search engines rank proven resources.
Running a blog lets you link internally to rich resources in order to prove site credibility.
Check out the internal link I included above pointing to successful bloggers to follow. While determining whether or not to rank this post for related keywords or key phrases, Google crawlers note that link and its page 1 position 2 rank for a blogging related keyword. Since I linked to a credible resource on Blogging From Paradise, search engine algorithms note at least 2 credible, detailed, in-depth blog posts originating from the Blogging From Paradise domain through this current post and that post.
Of course, as you publish and internally link to an increasing number of in-depth posts Google ranks your posts more frequently on page 1. Keep publishing detailed, long-form content and internally link to that content to gain greater visibility on SERPs.
Feel free to publish some short form content appropriate to the title-promise. For example, publishing 600 words amply covers 1 simple blogging mistake. But linking to 600 word posts does not typically help SEO since Google algorithms tend to rank 1500 word plus, in-depth, detailed content.
Publish primarily long form content to build strong internal linking. Pepper in short form posts when appropriate.
User Generated Content
Blog comments are user generated content.
To date, Blogging From Paradise has published approximately 4,000 user generated comments.
A few comments span 500 words. Most comments consist of at least a few genuine sentences.
Even though comments are No Follow links every piece of user generated content:
- adds social proof to Blogging From Paradise
- builds a strong community
- bonds readers
- adds 500,000 plus words in terms of blog content
Comments are content. Adding content to blogs can only help to increase rank on Google from the indirect benefits listed above.
I feel confident that the 133 collective comments published between me and our readers contributed to the high ranking of the “successful bloggers to follow” post mentioned above. Bloggers cannot lose by registering a high volume of thoughtful comments. The indirect benefits of gaining a hefty volume of relevant comments only increases your blogging success if you read and reply to all comments.
One of the best ways to get comments on your blog is to comment genuinely on other blogs.
Follow these tips to write effective blog comments.
Blogging is by no means a shortcut to gaining exposure on SERPs.
But if you work patiently you will greatly benefit from the SEO benefits of blogging.
Reaching your blogging goals becomes easier when you decide to partner with Google to help a massive and targeted audience.