The following is a guest post by Joe Elliott….
The sun stared down through a window of this stunning little island cottage. As I look out I could just make out the mainland but as soon as that boat leaves, I am stranded.
This is how I felt for years when I was trying to make a name for myself online. I was stranded!
I could only make the blackhat shiz work, and even then it wasn’t the kind of results the guru bloggers were stating. This was back in 2010 when it was meant to be easier. I would say it was easier if you loved crazy tactics and strategies that would excite you more than a pizza, movie and ice cream… yeah I know I’m easily pleased!
Nowadays people will say it’s not like the old days, it is a lot tougher now and yes if you want that quick win it totally is. If you want to build a long-term blogging business then now is actually the best time to start!
Why I hear you lovely peeps ask?
I remember thinking… why are these guru bloggers so successful? It is because they had connections even back in the day! All the time the rest of us were looking for that quick win and they were being smart and building their own network of blogging connections.
Step One: Who Are Your Competitors?
When I speak to new bloggers they are so scared of reaching out to people who are in the same niche. As if they had a secret product that if their competitors found out they would be doomed.
The truth is there are millions of people in the world. There are enough eyes for your content and your competitors. Now, of course, your direct competitors are never going to share your landing pages or products. Why would they share your product if they have a similar one?
Most of them will be interested in your content though. This is great news because now you have that you can funnel down to your product. If you that really does wow people then your competitors will be more than happy to share that.
It helps their customers at the end of the day.
Look at me and Ryan (#TopGuy)!
We both blog about blogging.
Our niche is slightly different but the bottom line is we blog about blogging. Yet here I am on his epic blog sharing my stuff with you. Is Ryan worried you will all leave and come to my blog?
Not one bit!
Help others and they will help you!
Look for people with a larger audience than yourself and start to build a relationship. If they are interested in what you do and their audience is too then they will share your stuff with that larger audience.
Step Two: Get On Their Radar
Once you have identified who your competitors are you have to reach out and introduce yourself. You could email them but if they don’t have a clue who you are what are the chances of them answering?
Get on their radar first!
Go to where they hang out (hint… their blog, social media profiles).
I did this with John Lee Dumas. I simply started listening to his podcast and shared the episodes I enjoyed with my audience.
He replied saying thanks and asked me for a review.
I got straight onto iTunes and left a glowing review.
This might sound like run of the mill stuff but is getting your name in front of an influencer. Other people will see this conversation. JLD has a massive audience, they may see it and think let’s see who this guy is that knows JLD.
You get a little bit of traffic but most of all, the influencer knows you exist!
Step Three: Forget You!
Nobody cares about you!
Sorry to be so blunt but at this moment your blog is in the middle of an inhabitable desert. To move it to the center of a busy city you need to work your ass off!
So for this step forget what you are trying to do and think about how you can help others. When you do this then people will start to care about you and your blog will start to move in the desired direction.
I wrote about JLD in a blog post, he wrote an article on Jeff Goins blog, so I linked to that article and then linked to JLD.
This is providing exposure for him. He had just launched his latest product and this exposure was appreciated.
He tweeted my article to Fire Nation. I was stoked!
Just for the number guys out there, JLD’s has over 50K followers. Not bad!
Step Four: Ask How You Can Help…
Now that you are firmly on their radar it is time to take the relationship to a more personal level. Send a personal email that tells them why they rock your world.
It is not hard to find an email address these days, in fact, I have heard of people guessing by simply using the firstname.lastname@example.org format.
There are other tools out there like hunter.io, I have used this and I managed to find about 80% of the emails I was looking for. It’s free to use but you do need to sign up to see the bloggers full address.
Now I don’t want to bore you about my love for JLD so I will switch things up and tell you about my love for Sujan Patel. Another awesome dude who really does know his stuff.
I reached out to him and told him how his content had helped me. Why does that work?
You are telling them that their hard work has helped you meet a goal of yours. I get this warm fuzzy feeling when someone reaches out and tells me my tips helped them.
Sujan got straight back to me thanking me for taking the time to reach out. Since then he has contributed to my roundups and shared my content.
For the number guys again: Sujan has over 40K followers.
Combine the two that’s a potential reach of over 90K just from reaching out to these two awesome entrepreneurs.
Step Five: Strengthen Your Relationship
Now in this step, I want to talk about another encounter with an awesome person. It has to be Mr Ryan Biddulph!
Ryan caught me right at the start of my journey and has never left me. He has helped with roundups, connections and even gave me a testimonial for my blog. This has been awesome to kickstart my journey.
I didn’t just mention Ryan on my own blog, I didn’t just mention him in guest posts, I didn’t buy him traffic or anything like that. I just let him into my life and shared my stories, listened to his and actually chatted with him.
The truth is, no matter what your motive is, influencers are people. They have feelings that are just the same as yours and mine. When you connect on that friend level, you don’t need to ask for anything, people will want to help you.
The proof is in the pudding, here I am sharing some love on Ryan’s Blog!
Believe In Yourself You Can Do It!
There you have it, . You don’t have anyone to answer to, you can live life on your terms and you have very little overheads. Don’t be stranded though, that boat I mentioned at the start might never have come back, would I have survived?
Yes because I would help the community and create relationships with the locals. My life would still be a one man show but I now have the support of a community to help meet my goals and survive.
Stop what you are doing right now and start connecting with one of your competitors. Not for gain, just to build a relationship, you may be surprised with the results.
Have you started building a relationship with influencers yet? If not then what is holding you back?
Author Bio: Joe Elliott is the founder of One Man Wiki, his blog that shares tips to help you kickstart your blog. If you are a new or struggling blogger his tips will show you how to get traction in no time at all. that will show you how to leverage the power of influencers so you can skyrocket your traffic and subscribers.
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