(The following is a guest post by David Boozer)
……Yep, focus. You could also include clarity too if you wanted. This is just simply how successful blogging is, it is focused and clear…
But you want to know more, and I don’t blame you. Learning the technical side of everything that has to do with blogging is easy. The hard part however is making sense of your goals with your blog, and building something that makes sense and appeals to others.
Basically, having some clarity and getting focused is what we need. So let’s look at some of the ways we can truly get focused, stay focused, and even build a blog that people love!
Ryan Taught Me Clarity And Focus
He did, Mr. Biddulph taught me more about clarity and focus with my blogging efforts than I have learned anywhere in the last 6 years online.
Even places that were costing me money.
Personally, if I would have known what I have learned from Ryan today back then, who knows, things probably could have been even more successful, and for everyone involved, not just myself.
But living in the past will get you unfocused, much like mulling over one bad review or whatever, you need to move on and start creating with clarity your blogging future.
Much like Ryan, he found out that one good “tag line” or motto could truly change what you believe and what direction you are headed in. See, his motto is simple;
“I blog to free you, and to free me.”
A simple motto that has truly changed most of my own direction online…not just Ryan’s.
So let’s look at the things that help keep us focused on our blogging efforts, and the things that can destroy them…
Un-clutter And Unsubscribe
Un-clutter or, simply unsubscribe. In 2015 I decided to start cleaning up the clutter many aspects of my online coaching and consulting business contained. And I wanted to start following more of the sane voices in my industry, those that were truly focused and had a certain clarity to their message.
Yes, Ryan, you were one of them! Ha!
The first thing I needed to focus on was to start un-cluttering my life online, and I mean my business life. And this all started with a few things.
1. Deleting Email Subscriptions
I started cleaning out my inbox. My goal was to get rid of the noise, there is enough out here while doing the simple tasks like research, I did not need more flooding my inbox.
I had no idea the beast I was sitting upon. It took three weeks to truly clear out most of the junk I could not believe I was actually subscribed to. As a matter of fact, there were a few I am sure I did not subscribe to but that road we will travel in a later post about deceiving people with certain marketing tactics.
But let’s continue…
It was nice I have to say, to see such a clear and focused inbox! Only what I truly need is here now.
From the tools I use, to some of the training programs and groups I am a part of, I can access it all and not miss a single thing with an un-cluttered inbox! SWEET-DANG!
See, in the end, I wanted to clean house and get focused on what matters to my business, and that business is helping others attain the work at home dream life.
All the crazy email distractions were just that, distractions, they kept me from getting things done for you.
Next, well, I simply cut out something I thought was crazy at first…
2. I Pulled The Purse Strings
Do you know how much crud I was paying for every month or even yearly? Yeah, I could not believe it either. As a matter of fact, much of that money could have been saved just by investing in Ryan’s books about blogging and marketing as they came out!
I was apparently a part of a system that closed down months ago, but was still charging me.
I was paying for two podcasting memberships.
I was paying monthly for an email marketing system I never used.
Also, and worst of all, I was paying for a bunch of deadbeat subscribers. Why were they deadbeats? Well, no matter how good your content, system, program or blog is, you will end up with dead weight and that weight costs you money. I suggest you delete them.
However, I did let them know I was cutting the fat. Okay, so I said I was “getting rid of the lazy people who fail at everything.” Hey, I call as I see it, if you don’t like it, don’t be lazy…
Look at your outgoing costs. What is that sum total? And most importantly, what are you getting out of it? if you are not sure, cut it out, turn it off, yes, quit paying for it.
3. I Even Cleared The Bookmarks
Yep, I even cleared out my bookmarks.
In all honesty, what I am saying here about all this “cleaning house” talk is the fact that I needed to be more focused; I needed clarity. And not only for my business, but for those wonderful people who were depending on me to help them with theirs.
Whatever had contained nothing SPECIFIC to do with my niche, it was deleted.
I needed to find things easier, and I did not need everything! I mean seriously, if you need things like Evernote to keep track of so much stuff that that is all you are ever doing, keeping tack of it, you are really wasting time.
And trust me, I love Evernote! I am using it right now to write this!
But in the end, 95% of the crud I was being emailed, paying for, or even bookmarking, well, I did not need it!
Guess what, you probably do not need it either.
Today I have 35 sites and blogs bookmarked. I am subscribed and pay for two training systems only. And, just so you know, I let the inbox noise go, I get about 10-20 bis-opp emails every 24 hours tops now, that’s it…
Successful Bloggers Just…
Seriously, successful bloggers I noticed just do things all the time. I mean seriously, Ryan writes an ebook a day and blogs every week! And all of this while snorkeling with a Pina’ Coloda in one hand, a laptop in the other and his “better half” on his shoulders as he house sits in some town in the world that uses only consonants in it’s name!
Trust me, we could all do a little bit more for our businesses and blogging efforts.
As a matter of fact, the one thing successful bloggers do best is to MAKE TIME to blog. Yes, there is your massive passive profits secrets to blogging, successful bloggers make time to create content!
And not just any content, they actually create content that HELPS people, that ENTERTAINS people, and some that even EDUCATES people.
And you want to know another little truth? Are you sure? Okay then, you asked for it…
IT’S NOT THAT FRIGGIN’ COMPLICATED TO MAKE THE TIME TO CREATE CONTENT!
There, I finally said it…
Here are some facts and fictions about making the time, and creating the content. Let’s start with the fiction…
1. Blogging Takes Too Long
I hear this often, and what is really funny, I hear this from people who tell me that “content marketing I realize has to be done.” Hmm, go figure.
Blogging does take some time, but at least it does not take everything in your savings account while you are building your online business, and it does not take years either.
Blogging is both art and marketing, hey, it is the art of marketing to a specific and targeted marketplace that wants to know something specific both with words and visually. (Whoa, that was good)
So yes, it will take some time to grow, but when someone says “it takes forever” make sure to ask them if they have literally been doing it forever. Most likely they will tell you they have been doing it for a month or two. Folks, that is 4-8 weeks…really?
2. Hardly Anyone Makes Money Blogging
Every person I know that makes this statement makes no money blogging. As a matter of fact, they hardly make money with their current 9-5 job, the one they might not have next month, the one they call a “dependable income.” Yeah, I fell for that too once… once. (Read that last part slow, you’ll get it, you’re smart like that).
The average blogger makes just over $100 dollars a month they say. Well, so does the average network marketer and the average affiliate marketer. I hope you are seeing the common thread here.
To me, the word average is a verb, it is something you are by doing as little as possible. Average is a verb, and so is being above average. You have to perform to be either below average, average or, above average.
If you do not make a good amount of money with your blog, then you are just blogging, you are not making a difference in someone else’s life with your blog.
3. I Don’t Have Time
Most of the time, this is just an excuse to continue staying unfocused and cluttering up your dream life with shortcuts to massive success, that in the end never pan out.
I have 5 kids, 4 still at home. I am married and I work at home. But I did not work at home always, I started somewhere and at some point in time like everyone else. Oh, and did I tell you that my wife and I home school? We do.
I made the time to not only learn the material and platforms here, but I also made time to apply the knowledge I gained. I loved the morning’s the most for blogging and the afternoons for videos. But, in the evenings, instead of watching television I would watch a webinar.
If you really do not have the time, leave. If you know that it is only an excuse you are making up, then it is time to grow up and get serious about the dream you have for yourself as a blogger and business owner here.
It’s time to focus.
Successful bloggers make time. They are always learning and applying new ideas, whether they work out or not, at least they tried. Even Problogger had to cut out the training system they had, it just simply did not work for them.
Successful bloggers do more than write blog content. They use many different types of multimedia to create content upon, and they share it out to where and who it matters most. They use the SMART Goal model as a premise to everything.
The “SMART Goal” marketing strategy looks like this:
Specific – Have you been specific in what you want to achieve?
Measurable – How will you know if you’ve achieved your goal?
Achievable – Is this a goal that you can achieve?
Relevant – Is this goal aligned with your mission, vision and values?
Time Specific – When do you want to achieve this goal by?
Use this model the next time you sit down to create any type of content…
Successful bloggers wake up early or go to bed later, especially when they are new to this world. I know I did, and I did it for over 3 months before becoming full time.
And guess what, they are focused on the end goal, they saw the end first and planned out their route to it. It was not about time or money, it is about focusing on their goals, and the clarity of the niche they are building their blog around to reach those goals.
Clarity and focus, it is how successful blogging just is…
Do Successful Things
Today my own life and business have changed dramatically. Just when things were going good, this year they became better. How and why? Well that is simple, I found the clarity and the focus I needed and wanted.
I also got rid of the clutter and followed sound advice from new and old friends alike online like Ryan, Joe and Brian…
I truly listen to them, I see how clear and focused their message is, and from there I see how to make things better for myself, and most importantly, for those I serve.
It’s not about being a techie here. It’s not about knowing everything about everything. It’s about having a simple message that answers a specific question that a certain person has. That’s it, it is that clear and focused here.
Focus, focus and more focus, Mr. Myagi is correct, sometimes we just need more of it before success will show itself…
David Boozer is the owner and creator of David Boozer Dot Com. He is a believer, husband, father and professional blogger who resides by the sea in the beautiful Pacific Northwest with his lovely wife and five awesomely cool children.