Social media confuses aspiring professional bloggers.
Some pros swear by social media.
Other pros advise that avoiding social media accelerates your blogging success.
Blogging without social media currently trends. Twitter and Facebook encountered increased volatility over the prior few years. Using tempestuous platforms seeks risky.
But does it make sense to turn your back on billions of people?
Weighing the pros and cons of using social media for your blogging campaign lets you make a smart decision based on your objectives.
Readers crave connections. Social media sites offer individuals connecting spots. But chaotic trends, ever-changing algorithms and the politically-charged nature of social media makes any blogger think twice before relying on Facebook and Twitter as steady traffic sources.
Bloggers can and do drive targeted traffic through social media. Bloggers also grow their businesses through social sites.
However, social media only works well for bloggers whose objectives resonate with using Facebook, Twitter and Instagram.
The question remains:
Do bloggers need to use social media to go pro?
Consider the pros and cons of using social sites to see if you should go the route of blogging without social media.
Using social media to go pro seems smart in some cases.
Billions of Humans Use Social Media
Billions of human beings use Facebook.
Hundreds of millions use Twitter and Instagram.
Social media plugs you in to over 2/7th of the global population.
Turning your back completely on billions of humans makes little sense if you feel good about using social media.
Facebook Groups provide you with tight-knit communities of fellow bloggers. Following Twitter hashtags bonds you with bloggers from your niche. Instagram hashtags dial you in to your blogging niche.
The social media user base dwarves all online channels save Google.
Going pro may be easier if you choose to access billions of human beings.
Disqualifying this demographic could be a poor idea.
Social Media Feels Fun if You Use It for Fun
Social media feels like a party if you use it to have fun helping and bonding with people.
Social media feels heavy to bloggers who use it to:
- force business
- harshly judge
However, using Facebook and Twitter to:
- form a community
Becoming a pro blogger unearths deep fears. Facing fear feels highly uncomfortable. Growing a loyal social media following nudges you through rough blogging spots because loving, loyal friends pick you up when you need a boost.
The Blogging From Paradise communities on Twitter and Facebook helped me forward during difficult patches of my blogging career. Loyal followers who shared my content and chatted with me through social media helped keep my blog afloat during perilous periods.
Social Media Is Free Marketing
Social media offers bootstrapping bloggers a free marketing method.
Penny counters can create and connect on social without spending a dime.
Aspiring pros sometimes used paid marketing campaigns on sites like Facebook but anyone can drive traffic on social media with free strategies.
Bloggers grows blogging profits for free on Twitter, Facebook and Instagram if these folks work social intelligently, generously and persistently.
Social media downsides make one think twice about using these platforms to go pro.
Not Passive Traffic
Social media traffic is not passive traffic in the purest sense of the word.
Readers find you through Facebook, Twitter and Instagram largely based on your personal effort.
Working social sites for hours daily drives social media traffic to your blog. Spending precious time without leveraging makes little sense for aspiring pros.
Smart entrepreneurs never trade time for money or blog traffic. Pros leverage their presence by driving passive blog traffic around the clock to free themselves.
Google yields passive, highly-targeted traffic that builds your business. Social media traffic may grow your venture but demands a heavy effort tax.
Facebook, Twitter and Instagram largely demand that you trade time for money and traffic.
Few pro bloggers follow this income model because scaling, leveraging and making your content work for you around the clock are blogging business fundamentals.
Facebook and Twitter particularly offer bloggers volatile environments.
Specific narratives can create wild traffic fluctuations. Shifting algorithms may dissolve any scant organic traffic on social media.
Facebook, Twitter and Instagram became worth tens of billions of dollars by keeping people onsite. Anchoring people onsite involves using fear to create division, chaos and a general volatility aspiring pros need to consider before investing considerable energy into social media marketing.
Every social media site owner has the right to design their site according to their collective vision. But their vision can and does often deviate from professional blogger aspirations.
Social media is largely distraction-ville for the untrained mind.
Opening Twitter reveals a list of news items on page 1 carefully crafted to convey:
- mindless entertainment
Untrained minds teeming with various fears flock to each headline like moths to a flame.
Wasting time on news headlines robs you of precious blogging time.
Social media wastes blogging time unless you train your mind to be free of distractions.
How Do Bloggers Go Pro?
Creating targeted, detailed content and building relationships positions bloggers to go pro.
Opening multiple income streams allows you to receive money.
Bloggers can achieve each feat completely independent of social media.
For example, bloggers go pro by:
- optimizing posts for SEO to drive Google traffic
- guest blogging on blogs from their niche
- commenting genuinely on top blogs from their niche
through combining each strategy or by specializing in any single tactic.
Optimizing blog posts for SEO, guest blogging and genuine blog commenting have nothing to do with Facebook, Twitter or Instagram.
Plus, if you build a responsive list you can drive quality blog traffic on demand without spending a moment on social media sites.
Top pros usually earn income through optimizing posts for SEO and building an email list. Google sends highly targeted, passive blog traffic to blogs around the clock. Email lists provide bloggers with highly-qualified traffic on demand.
Driving Google traffic and building a loyal list spawns customers, clients and ad clicks.
Pro bloggers tend to go pro through Google traffic and list-building, not by using social media.
Learning how to blog successfully seems challenging at first.
Who do you trust?
Bloggers do not need to use social media to go pro.
However, bloggers do need to master strategies independent of social media like:
- SEO-optimizing blog posts to drive Google traffic
- building a responsive email list
- engaging in genuine blog commenting
- guest blogging
to go pro because traffic needs to originate somewhere.
If you turn away from Facebook, Twitter and Instagram you need to turn toward somewhere else as a viable traffic source.
Every blogger should consider if social media fits their blogging goals. For example, list building never deeply resonated with me or my readers but people found my blog through Twitter. Observing this trend goaded me to work Twitter patiently over the years.
Since Twitter worked for me and my readers I used it persistently to build blog traffic and profits.
Does social media feel fun for you to work? Do people find your blog through Twitter, Facebook and Instagram? Consider working these channels.
No blogger needs to use social media to go pro but if using social channels feels fun and effective simply use these sites as secondary or tertiary traffic sources.
Ultimately, enjoying the process of finding and helping your ideal readers through any online channels precedes professional blogging careers.