Blogging When You’re Not an Expert: 5 Tips

  July 4, 2022 blogging tips 🕑 7 minutes read
Keel-billed toucan, El Valle de Anton Panama

Keel-billed toucan, El Valle de Anton Panama


Do you need to be an expert to start a blog?


Although it doesn’t hurt to have some authority you can easily blog without being an expert.


Most bloggers begin with no deep experience of their niche and simply learn as they go along.


Before proceeding, it makes sense to define the word “expert”.


The definition of an expert from Oxford Languages:


expert – a person who has a comprehensive and authoritative knowledge of or skill in a particular area.


New bloggers typically begin blogging without being experts but overcoming the fear of being labelled a fraud seems difficult for some beginner bloggers.


Why would someone read your blog if you have no idea what you’re blogging about?


What would motivate someone to trust you if you’re not an expert?


Following a few basic tips helps you to gain reader trust even if you’re no expert.


Readers follow bloggers that they trust. Gaining trust involves sharing your personal experiences, being a generous teacher, making wise investments and publishing thorough content.


Follow these tips to blog when you’re not an expert.


1:  Write About Your Experiences


Write about your personal experiences.


Share your wins and losses. Discuss your successes and failures.


Give readers what you currently have to gain credibility.


Non-experts have rich experiences to share with readers. Discussing personal experiences draws readers to you through the power of association.


Some people experience the same circumstances you went through. Finding commonality builds a strong connection between two people. Fostering these connections grows your blog following even if you have no expertise in the niche.


For example, a blogging tips blogger without expert status may share a post detailing their 10 biggest blogging mistakes. Fellow bloggers who suffered through any of these mistakes instantly form a bond with the blogger who covered the topic. Any blogger who knows how it feels to struggle through tough times relates to other struggling bloggers. This relation lays the foundation for building a thriving blogging community whether or not you boast blogging authority.


Blog about personal experiences related to your niche. Be transparent. Gain reader trust by being authentic.


Like-minded bloggers who appreciate your candid posts will follow your blog.


2: Teach to Learn


Teach to learn.


Slowly establish blogging expertise by learning through the art of teaching.


Success-conscious bloggers explain how to succeed to:


  • teach readers
  • learn concepts


For example, an established professional blogger may currently be a blogging expert. But perhaps the individual forget what it felt like to blog as someone who was not an expert in their niche. Researching and writing a blog post on blogging when you’re not an expert is the easiest way to re-learn what it felt like to wade through uncomfortable beginner blogger emotions.


Learn by teaching frequently. Pick up strategies from professional bloggers. Teach these techniques through your blog to effectively learn the concepts.


Reference blogging mentors by linking to their blogs. Give credit where credit is due. Build strong blogging relationships. Amplify your presence through genuine blogger outreach.


Slowly but surely develop your expertise by being a generous teacher. Gain blogging confidence by learning and increase your credibility by teaching readers how to solve their pressing problems.


Become comfortable with teaching simple concepts freely. Lessen turnaround time between learning and teaching to grow a loyal blog following.


Only Claim What You Achieved By Creating Generic Titles


Maintain credibility by creating generic blog post titles based on what you personally achieved.


From our days in Doha, Qatar, at the Souq Waqif. Magical place throwing you back to Old Arabia.

Doha, Qatar


Readers assume that you personally achieved any title claim promised. For example, if you publish a post titled:


“3 Tips to Increase Blog Traffic”


readers assume and trust that you personally increased blog traffic. Credibility increases as reader trust increases.


Avoid making specific title claims like:


“How to Get 10,000 Blog Visitors Monthly”


unless you personally attract 10,000 blog visitors monthly even if you learned how to do it from a pro and relayed the strategies to your blog. Claiming what you did not personally achieve erodes trust, dissolves credibility and damages your reputation.


Readers will trust generous teachers with no expertise who tell the truth. However, readers will not trust non-experts who claim to have achieved what they did not achieve.


Freely claim specific traffic and income goals after you reached these goals. Being specific only builds your credibility if you reached specific goals yourself.


Otherwise, learn how to succeed from pros and teach via generic claims to keep your credibility intact. Reference the pro blogger and link to their blog for good blogging karma.


Slowly evolve into an expert blogger by blogging with integrity.


3: Invest in Professional Blogging Resources


Invest money in:


  • blogging courses
  • blogging eBooks
  • blog coaching


to blog when you’re not an expert.


Learn how to become an expert by investing in the best blogging teaching guides from professional bloggers.


Professionals possess authoritative knowledge in the discipline known as “blogging”. Investing money in pro blogging resources positions you to become an expert yourself.


Blogging with no expertise only takes you so far. Why would someone follow your blog persistently if they possess equal or even greater knowledge related to your blogging niche?


Eventually, you need to gain:


  • skills
  • exposure
  • credibility
  • expertise


to thrive as a professional blogger.


Perhaps you can blog without being an expert now but you need to become an expert later to gain a targeted, trusting, loyal blog following.


Learn from pro bloggers how to gain credibility. Follow blogging leaders to explore the in’s and out’s of how to build reader trust.


Study closely how to gain expert status from top pros to accelerate your blogging success as a non-expert.


4: Gain Credibility through a Domain and Hosting


Buying credibility through the simple purchase of a domain and hosting helps you to blog intelligently despite not being an expert.


Amateur bloggers who invest in a domain and hosting emit a professional air about their blog and brand even if they have zero expertise in their niche.


Branded blogging domains create the perception of credibility. Blog visitors tend to partially trust branded domains because such domains align with the blog title perfectly.


For example, Blogging From Paradise visitors instantly read the:


  • blog domain name:
  • blog title: Blogging From Paradise


Even if I had no blogging expertise that simple alignment immediately buys me partial credibility because the title and domain do not deviate.


However, using a free domain instantly erodes trust.


Imagine if Blogging From Paradise visitors read the:


  • blog domain name: or
  • blog title: Blogging From Paradise


Readers immediately spot the lack of alignment and trust Blogging From Paradise less. Never mind the fact that most readers accustomed to a world of branded domains cringe and exit the blog permanently.


Be seen in a credible light without having any blogging expertise.


Buy your domain and hosting.


5: Create In-Depth Content


Non-experts can gain trust by generously creating in-depth content.


Publishing in-depth content increases:


  • organic traffic
  • time spent onsite


Readers who find your blog organically and spend a great deal of time onsite become loyal followers whether or not you are a blogging expert.


Focus on blog post quality over quantity. Make each post count to establish the greatest impact.


Being generous with your time and personal experience builds trust even where there seems to be no expertise.


Kathmandu, Nepal


Some readers who benefit from reading a 1500 word, genuine post detailing personal experiences do not need to see any signs of expert status to:


  • trust you
  • follow your blog
  • become loyal readers


Be thorough to stand out from the blogging crowd.


Publish in-depth blog posts to gain reader trust even if you have little blogging experience in your niche.


Being generous goes a long way in establishing credibility.


Important Note


Bloggers eventually need to gain expert status to go pro.


Scaling to the professional level involves influencing a large, loyal, targeted blogging community to perceive you as an expert or authority.


This is why following tip #3 is so important. Punching through higher blogging circles while you believe yourself to be a largely clueless, amateur blogger with no comprehensive knowledge of your blogging niche becomes impossible because you only go pro by deeply believing in:


  • yourself
  • your blogging skills
  • your knowledge concerning your blogging niche


First, a blogger evolves into being a skilled, knowledgeable, highly-experienced expert. After a large group of targeted readers perceive you to be an expert you gain ample trust, credibility and authority to go pro.


If you forever view yourself as not being a blogging expert the world will view you in an identical light and you will never gain enough trust, skills, knowledge and exposure to go pro.


The world sees you as you see yourself.


Step up to the blogging plate. Start developing your expertise sooner than later to eventually go pro.




What does a blogger do?


Listen to this podcast for the answer:


BFP 533: What Does a Blogger Do?




Anyone can begin blogging without being an expert.


Share your personal experiences freely and start to gain expertise to build a solid foundation for a successful blogging campaign.

  1. Morris Grand says:
    at 3:28 pm

    Sharing our experiences & teaching through learning are two of my favorite blogging tips. Our experiences are as unique as we are and nobody can replace them. And no matter where we are in our blogging journey, we can always learn and share what we’ve learned. Great tips, Ryan!

    • Ryan Biddulph says:
      at 10:09 am

      Great points Morris. Our experiences make us stand out and also earn reader trust well before we establish blogging authority.

  2. Hari Kumar Thapa says:
    at 12:32 pm

    I think blogging is more about doing it rather than reading. I’ve read a lot of blogs search engine journal, search engine land, Neil Patel, and dean brian, also twitter’s got many good people who share their experiences and findings.
    But it is a completely different story when we do it ourselves.
    Not indexing, no ranking, lack of backlink, and whatnot.
    Great article by the way… Loved it!

  3. ADB says:
    at 10:24 am

    Nice simple steps to follow. There are few tips we can certainly put to good use on our own blog. Perhaps mostly to do with the content. Rather than just a short snippet highlighting our work, we should probably be going into more depth with our blog articles, highlighting why certain approaches work best for each project/article.

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