Pedasi, Panama
Life is change. Of course, blogging is part of life. Blogging is change. Blogging trends for 2021 create major-league change due to seismic social media shifts. Like it or not; 2020 was the year bloggers became hyper aware that they own nothing on social media.
Curiously enough, I even changed 2 of the changes below since the February 2021 publish date. After going with a new theme I noted change #3 and change #5 did not serve the user experience. Nor did I see a steady increase in blog post searches or email subscribers. Honoring trends and spotting patterns goaded me to delete each element. However, my new theme and no-link comments honor trends because quick-loading, pro themes improve UX and link-less comments attract people who desire genuine discussions, not links.
Censoring accounts, banning accounts and fact-checking any update contrary to social media narratives clearly indicate that blogging trends for 2021 will move in a bold, new direction. Or in some cases, 2021 will force bloggers to return to the basics that worked for the past decade.
I made big changes on Blogging From Paradise over the past 3 weeks. Each change coincides with blogging trends for this year because my decisions follow the migration from social media to blogs and email lists, in addition to diversifying my income streams. But I made these changes for you to better help you.
Blogging Trends 2021
Social media loses its clout. Bloggers gain more clout by giving most attention and energy to creating on their owned real estate. Facebook and Twitter streams lose juice as bloggers give more attention and energy to publishing valuable email newsletters and building their email list; again, creating and connecting through their owned online real estate.
Google once again takes stronger precedence over Facebook and Twitter. But bloggers will not attach heavily to this fickle beast with its own suppression issues. Versus trying to manipulate social media to gain visibility, bloggers need to be:
- generous
- patient
- thorough
- persistent
- detail-oriented
to drive targeted, pre-qualified traffic to their blogs.
Giving readers what they want will be more important than ever in 2021 because customizing your UX will make your blog stand out on Google, in your niche and among a growing population of aspiring bloggers who want to build a business online during this shift toward remote work in the comfort of your home.
My Intent
I intend to be:
- helpful to you
- compassionate for you
- empathetic for you
- inspiring to you
- beneficial to you
as much as I ever have during my blogging career. Recent events triggered a series of circumstances opening my eyes to how I can better help you. Feeling this urge to be of greater service, I made 5 important changes on Blogging From Paradise to help you with a better user experience.
Each change is important not for me, but for you. SEO-optimized, in-depth posts published less frequently lets the posts spread farther and wider organically. Adding an opt-in form for my list makes following my blog convenient for you. Diversifying income through affiliate channels gives you a wider range of solutions to your blogging needs outside of my Blogging From Paradise library. Adding the clever, smart Google search bar – which works darn well – lets you find specific content, quickly and easily.
Why Did I Make These Changes?
I want to help you. Being more aware of my blogging intent influenced me to think of ways to better help you become more successful bloggers. In-depth, SEO-optimized posts, getting posts via email, accessing a broader range of blogging solutions and finding what you want quickly and easily make your life easier. Blogging is about the user experience. I simply got clearer on the user experience to better help you.
I want to explain these important changes and why each update helps you become a more successful blogger.
1 – All posts in-depth and SEO-optimized
Exhibit A; observe this blog post. I intend to write a 2,000 word plus resource SEO-optimized to give you a strong solution to your blogging problems. After reading my posts you have a clearer idea of what it takes to solve your blogging problem. Even though my short, sweet posts are helpful, now you have a richer solution to read, re-read, study and use for your benefit.
Picture me explaining value in my eBooks. For $4 to $15 you access a blogging resource for:
- reading
- re-reading
- studying
- re-reading
- studying
- putting into action
to empower you to live your dreams. Now you access a 2,000 word plus free blog post to gain a more lightweight solution; feel free to check out my eBooks for more robust resources.. Plus you get a better idea of what I offer through my eBooks, making your buying decision easier.
Blogging in 2021 will trend toward bloggers seeking increased Google traffic. Expect to see in-depth, SEO-optimized blog posts being common because all bloggers need to be on their toes going forward. Social media will be less of a traffic-driving factor since censoring, banning and a fragmented social media scene based on folks scrambling to new, emerging sites lessens traffic through Facebook, Twitter and new kids on the block like MeWe.
Going forward, you will have more robust, targeted solutions on BFP to help boost your traffic and profits.
2 – Less frequent postings to let post reach grow organically.
Simmering.
Marinating.
Seasoning.
I intend to let my blog posts marinate to:
- allow posts to grow organically, for greater visibility
- ensure you see, read, process and benefit from every blog post I publish going forward
- maximize blog traffic and profits through social media by allowing posts to gain greater visibility on Facebook and Twitter
At the end of the day, spacing out my more in-depth posts between, 2, 3 or 7 days virtually guarantees all of you read, process and benefit from my blog posts going forward. If anything, social media taught us how trying to manipulate any of these titanic sites for blogging is impossible. But in 2021, bloggers will publish thorough content less frequently to gain greater visibility on Google, Facebook and Twitter through the concept of growing reach through merit.
For example, readers who enjoy this post because:
- they dig my resource
- they actually saw the post because I gave it time to gain steam versus rushing to publish a new post
will promote the post through various channels to engage in word of mouth marketing. Their friends, followers and readers will promote the post to their friends, followers and readers as I relax and let the post promote itself, based on my skills, the value inherent within the post and on letting Father Time work in my favor, versus against me.
See the Benefit
If you want to benefit from a blog post you need to see it. Cooling my jets by publishing less frequently ensures you see all helpful blog posts going forward as you go about your busy online and offline life. I know you are caretaking for loved ones, making shifts from an active to passive income model and making dramatic changes to your blogging campaign, as am I. Giving you time enough to read and benefit from my posts accelerates your blogging success.
3 – Adding subscribers to my list; opt-in form on the sidebar.
Uh oh. Mr. Not Building a List is now actively building his list.
For good reason; blogging in 2021 will trend toward one word: ownership.
Bloggers own their wordpress dot org blogs. Bloggers own their email lists. Spending most time and energy on your blog, on buddies’ blogs and serving your email list subscribers divests you from social media chaos, Google algorithm changes and other factors out of your sphere or control, or ownership. Even though you will drive increased Google traffic by optimizing your posts, owning your blog and email list subscriber base grows your targeted traffic and profits organically, completely under your blogging umbrella.
Google may radically change its algorithm but list subscribers will continue to:
- visit your blog
- buy your products
- click embedded ads on your blog
- hire you
because they connect with your blog through their email inbox, not through Google. Ditto for Facebook, Twitter and YouTube changes. In 2021, blogging traffic and profits will increase for bloggers who build their self-hosted blogs and email lists mindfully, deliberately and patiently, completely independent of Google and social media censorship or banning.
Social Media Resource
Have you checked out my eBook for staying connected despite all the social media chaos going on now?
How to Stay Connected Online in a Volatile Social Media World
In 2021, bloggers will either spend most time and energy on real estate they own communicating with their subscribers, or they will be owned by social media titans who manipulate the masses with their narratives.
Be smart. Think like an owner. Buy your domain and hosting. Build an email list. Each asset accelerates your blogging success independent of wild fluctuations of Facebook, Twitter and Google, based on the headlines of the day.
Blogging Trends in 2021: How You Benefit
You get my blog posts delivered to your email inbox. Convenience reigns. Signing up for my email list guarantees that when I publish a blogging tips themed post you will see it in your email inbox within 5-10 minutes after the post goes live.
As of now, I will not email my travel-themed blog posts because a small group of my readers requested such posts. I will happily tag interested parties on social when I publish these travel posts far less frequently than my blogging tips blog posts.
4 – Diversifying income streams with Amazon ads on sidebar.
Note:
- the sidebar banner ad
- various ads embedded within my blog posts
I felt an intuitive nudge to be less dependent on my Blogging From Paradise library on Amazon to offer you a more diverse range of solutions to your blogging and travel needs. Some bloggers have skillsets far superior to mine through various disciplines. Embedding their eBooks and paperbacks solves your problems – that I could not solve – to accelerate your blogging success.
Blogging trends for 2021 involve lessening your work load by increasing income channels. Why would you work long and hard to profit through a few income streams when opening more streams paves the way to greater blogging profits with increased ease? Picture tossing 10 versus 1 fishing poles into the water. Perhaps you and I do not catch clients and customers but giving readers more options to buy increases profits. Some readers prefer eBooks. Other readers like courses. Yet other readers like audio books. Some readers click ads leading to digital storefronts.
Adding multiple income streams caters to the varied tastes of your audience. My expanding blogging business helps you through:
- courses
- eBooks
- audio books
- courses
- affiliate products
among other streams.
No longer do I solely promote products and eBooks I created. Through affiliate channels, you have greater options to better meet your blogging needs. Variety spices life up and also adds more flavor to Blogging From Paradise, for you and for your preferences.
2021 will be the year of adding income streams to insulate yourself from online volatility. Versus depending on 1 or 2 income streams which can disappear overnight, you will set up 3-5 or more income channels to prosper despite some profit streams underperforming or dissolving due to social media volatility, fickle Google algorithms and the chaotic online climate.
5 – Added incredibly cool search bar.
I felt an urge to tinker with search bars. Turns out, Google offers the best search bar functionality by far.
Google is Google. Never doubt the search engine giant’s ability to give you relevant, timely results for your query. Go ahead. Take my search bar for a spin. Query any term. Google routinely serves up my most in-depth, beneficial blog posts to meet your query request.
Finally, I offer you specifically what you want as soon as you visit Blogging From Paradise. Readers may click through to a specific post but crave another blogging or travel related topic. Running a query instantly points you toward what you intend to learn more about.
I doubled down to create a more authentic, helpful user experience to make it easy for you to search whatever you want to search on my blog. Note; sponsored results also appear but I maintain an abundance mentality; most readers will scan only my results and the select few who click away to a sponsored result needed that result – and not my blog content – to accelerate their success. Take or leave my advice; everything is in your court.
Enhance User Experience
Improving your user experience is one strong blogging trend in 2021. People seem fed up with social media and its constraints, censoring and banning. YouTube continues to shadow ban. Even Google suppresses results. But readers can happily get what they want fast through a stellar user experience on your blog.
Making it easy to get specifically what you want quickly and conveniently solves your problem fast. Is there any better way to be helpful?
Conclusion
I noted each change today for you to benefit from these changes. At the end of the day, how you use what I offer is up to you.
Join my email list if you need blogging motivation and helpful tips conveniently delivered to your email inbox. Soak up my longer-form posts to gain blogging knowledge. Invest in some products to optimize your blogging campaign. Use my search bar. Dig into my archives to find answers to your pressing blogging questions.
Fellow bloggers; consider making changes to your blog along these lines if need be. 2021 will be a year of big blogging shifts. Get ahead of the curve to help your readers and to accelerate your blogging success.
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Your Turn
What changes have you made to your blog recently?
Please share in the comments section.
What changes do you need to make?
What trends do you see developing in 2021?
