Blogging Trends for 2021: 5 Important Changes on this Blog and How Each Helps You

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  February 19, 2021 blogging tips 🕑 10 minutes read
Pedasi, Panama

Pedasi, Panama

 

Life is change. Of course, blogging is part of life. Blogging is change. Blogging trends for 2021 create major-league change due to seismic social media shifts. Like it or not; 2020 was the year bloggers became hyper aware that they own nothing on social media.

 

Curiously enough, I even changed 2 of the changes below since the February 2021 publish date. After going with a new theme I noted change #3 and change #5 did not serve the user experience. Nor did I see a steady increase in blog post searches or email subscribers. Honoring trends and spotting patterns goaded me to delete each element. However, my new theme and no-link comments honor trends because quick-loading, pro themes improve UX and link-less comments attract people who desire genuine discussions, not links.

 

Censoring accounts, banning accounts and fact-checking any update contrary to social media narratives clearly indicate that blogging trends for 2021 will move in a bold, new direction. Or in some cases, 2021 will force bloggers to return to the basics that worked for the past decade.

 

I made big changes on Blogging From Paradise over the past 3 weeks. Each change coincides with blogging trends for this year because my decisions follow the migration from social media to blogs and email lists, in addition to diversifying my income streams. But I made these changes for you to better help you.

 

Blogging Trends 2021

 

Social media loses its clout. Bloggers gain more clout by giving most attention and energy to creating on their owned real estate. Facebook and Twitter streams lose juice as bloggers give more attention and energy to publishing valuable email newsletters and building their email list; again, creating and connecting through their owned online real estate.

 

Google once again takes stronger precedence over Facebook and Twitter. But bloggers will not attach heavily to this fickle beast with its own suppression issues. Versus trying to manipulate social media to gain visibility, bloggers need to be:

 

  • generous
  • patient
  • thorough
  • persistent
  • detail-oriented

 

to drive targeted, pre-qualified traffic to their blogs.

 

Giving readers what they want will be more important than ever in 2021 because customizing your UX will make your blog stand out on Google, in your niche and among a growing population of aspiring bloggers who want to build a business online during this shift toward remote work in the comfort of your home.

 

My Intent

 

I intend to be:

 

  • helpful to you
  • compassionate for you
  • empathetic for you
  • inspiring to you
  • beneficial to you

 

as much as I ever have during my blogging career. Recent events triggered a series of circumstances opening my eyes to how I can better help you. Feeling this urge to be of greater service, I made 5 important changes on Blogging From Paradise to help you with a better user experience.

 

Each change is important not for me, but for you. SEO-optimized, in-depth posts published less frequently lets the posts spread farther and wider organically. Adding an opt-in form for my list makes following my blog convenient for you. Diversifying income through affiliate channels gives you a wider range of solutions to your blogging needs outside of my Blogging From Paradise library.  Adding the clever, smart Google search bar – which works darn well – lets you find specific content, quickly and easily.

 

Why Did I Make These Changes?

 

I want to help you. Being more aware of my blogging intent influenced me to think of ways to better help you become more successful bloggers. In-depth, SEO-optimized posts, getting posts via email, accessing a broader range of blogging solutions and finding what you want quickly and easily make your life easier. Blogging is about the user experience. I simply got clearer on the user experience to better help you.

 

I want to explain these important changes and why each update helps you become a more successful blogger.

 

1 – All posts in-depth and SEO-optimized

 

Exhibit A; observe this blog post. I intend to write a 2,000 word plus resource SEO-optimized to give you a strong solution to your blogging problems. After reading my posts you have a clearer idea of what it takes to solve your blogging problem. Even though my short, sweet posts are helpful, now you have a richer solution to read, re-read, study and use for your benefit.

 

Picture me explaining value in my eBooks. For $4 to $15 you access a blogging resource for:

 

  • reading
  • re-reading
  • studying
  • re-reading
  • studying
  • putting into action

 

to empower you to live your dreams. Now you access a 2,000 word plus free blog post to gain a more lightweight solution; feel free to check out my eBooks for more robust resources.. Plus you get a better idea of what I offer through my eBooks, making your buying decision easier.

 

Blogging in 2021 will trend toward bloggers seeking increased Google traffic. Expect to see in-depth, SEO-optimized blog posts being common because all bloggers need to be on their toes going forward. Social media will be less of a traffic-driving factor since censoring, banning and a fragmented social media scene based on folks scrambling to new, emerging sites lessens traffic through Facebook, Twitter and new kids on the block like MeWe.

 

Going forward, you will have more robust, targeted solutions on BFP to help boost your traffic and profits.

 

2 – Less frequent postings to let post reach grow organically.

 

Simmering.

 

Marinating.

 

Seasoning.

 

I intend to let my blog posts marinate to:

 

  • allow posts to grow organically, for greater visibility
  • ensure you see, read, process and benefit from every blog post I publish going forward
  • maximize blog traffic and profits through social media by allowing posts to gain greater visibility on Facebook and Twitter

 

At the end of the day, spacing out my more in-depth posts between, 2, 3 or 7 days virtually guarantees all of you read, process and benefit from my blog posts going forward. If anything, social media taught us how trying to manipulate any of these titanic sites for blogging is impossible. But in 2021, bloggers will publish thorough content less frequently to gain greater visibility on Google, Facebook and Twitter through the concept of growing reach through merit.

 

For example, readers who enjoy this post because:

 

  • they dig my resource
  • they actually saw the post because I gave it time to gain steam versus rushing to publish a new post

 

will promote the post through various channels to engage in word of mouth marketing. Their friends, followers and readers will promote the post to their friends, followers and readers as I relax and let the post promote itself, based on my skills, the value inherent within the post and on letting Father Time work in my favor, versus against me.

 

See the Benefit

 

If you want to benefit from a blog post you need to see it. Cooling my jets by publishing less frequently ensures you see all helpful blog posts going forward as you go about your busy online and offline life. I know you are caretaking for loved ones, making shifts from an active to passive income model and making dramatic changes to your blogging campaign, as am I. Giving you time enough to read and benefit from my posts accelerates your blogging success.

 

3 – Adding subscribers to my list; opt-in form on the sidebar.

 

Uh oh. Mr. Not Building a List is now actively building his list.

 

For good reason; blogging in 2021 will trend toward one word: ownership.

 

Bloggers own their wordpress dot org blogs. Bloggers own their email lists. Spending most time and energy on your blog, on buddies’ blogs and serving your email list subscribers divests you from social media chaos, Google algorithm changes and other factors out of your sphere or control, or ownership. Even though you will drive increased Google traffic by optimizing your posts, owning your blog and email list subscriber base grows your targeted traffic and profits organically, completely under your blogging umbrella.

 

Google may radically change its algorithm but list subscribers will continue to:

 

  • visit your blog
  • buy your products
  • click embedded ads on your blog
  • hire you

 

because they connect with your blog through their email inbox, not through Google. Ditto for Facebook, Twitter and YouTube changes.  In 2021, blogging traffic and profits will increase for bloggers who build their self-hosted blogs and email lists mindfully, deliberately and patiently, completely independent of Google and social media censorship or banning.

 

Social Media Resource

 

Have you checked out my eBook for staying connected despite all the social media chaos going on now?

 

How to Stay Connected Online in a Volatile Social Media World

 

In 2021, bloggers will either spend most time and energy on real estate they own communicating with their subscribers, or they will be owned by social media titans who manipulate the masses with their narratives.

 

Be smart. Think like an owner. Buy your domain and hosting. Build an email list. Each asset accelerates your blogging success independent of wild fluctuations of Facebook, Twitter and Google, based on the headlines of the day.

 

Blogging Trends in 2021: How You Benefit

 

You get my blog posts delivered to your email inbox. Convenience reigns. Signing up for my email list guarantees that when I publish a blogging tips themed post you will see it in your email inbox within 5-10 minutes after the post goes live.

 

As of now, I will not email my travel-themed blog posts because a small group of my readers requested such posts. I will happily tag interested parties on social when I publish these travel posts far less frequently than my blogging tips blog posts.

 

4 – Diversifying income streams with Amazon ads on sidebar.

 

Note:

 

  • the sidebar banner ad
  • various ads embedded within my blog posts

 

I felt an intuitive nudge to be less dependent on my Blogging From Paradise library on Amazon to offer you a more diverse range of solutions to your blogging and travel needs. Some bloggers have skillsets far superior to mine through various disciplines. Embedding their eBooks and paperbacks solves your problems – that I could not solve – to accelerate your blogging success.

 

Blogging trends for 2021 involve lessening your work load by increasing income channels. Why would you work long and hard to profit through a few income streams when opening more streams paves the way to greater blogging profits with increased ease? Picture tossing 10 versus 1 fishing poles into the water. Perhaps you and I do not catch clients and customers but giving readers more options to buy increases profits. Some readers prefer eBooks. Other readers like courses. Yet other readers like audio books. Some readers click ads leading to digital storefronts.

 

Adding multiple income streams caters to the varied tastes of your audience. My expanding blogging business helps you through:

 

  • courses
  • eBooks
  • audio books
  • courses
  • affiliate products

 

among other streams.

 

No longer do I solely promote products and eBooks I created. Through affiliate channels, you have greater options to better meet your blogging needs. Variety spices life up and also adds more flavor to Blogging From Paradise, for you and for your preferences.

 

2021 will be the year of adding income streams to insulate yourself from online volatility. Versus depending on 1 or 2 income streams which can disappear overnight, you will set up 3-5 or more income channels to prosper despite some profit streams underperforming or dissolving due to social media volatility, fickle Google algorithms and the chaotic online climate.

 

5 – Added incredibly cool search bar.

 

I felt an urge to tinker with search bars. Turns out, Google offers the best search bar functionality by far.

 

Google is Google. Never doubt the search engine giant’s ability to give you relevant, timely results for your query. Go ahead. Take my search bar for a spin. Query any term. Google routinely serves up my most in-depth, beneficial blog posts to meet your query request.

 

Finally, I offer you specifically what you want as soon as you visit Blogging From Paradise. Readers may click through to a specific post but crave another blogging or travel related topic. Running a query instantly points you toward what you intend to learn more about.

 

I doubled down to create a more authentic, helpful user experience to make it easy for you to search whatever you want to search on my blog. Note; sponsored results also appear but I maintain an abundance mentality; most readers will scan only my results and the select few who click away to a sponsored result needed that result – and not my blog content – to accelerate their success. Take or leave my advice; everything is in your court.

 

Enhance User Experience

 

Improving your user experience is one strong blogging trend in 2021. People seem fed up with social media and its constraints, censoring and banning. YouTube continues to shadow ban. Even Google suppresses results. But readers can happily get what they want fast through a stellar user experience on your blog.

 

Making it easy to get specifically what you want quickly and conveniently solves your problem fast.  Is there any better way to be helpful?

 

Conclusion

 

I noted each change today for you to benefit from these changes. At the end of the day, how you use what I offer is up to you.

 

Join my email list if you need blogging motivation and helpful tips conveniently delivered to your email inbox. Soak up my longer-form posts to gain blogging knowledge. Invest in some products to optimize your blogging campaign. Use my search bar. Dig into my archives to find answers to your pressing blogging questions.

 

Fellow bloggers; consider making changes to your blog along these lines if need be. 2021 will be a year of big blogging shifts. Get ahead of the curve to help your readers and to accelerate your blogging success.

 

Feel Free to Join My List

 

Have you joined my email list?

 

The form is here: Get Blogging From Paradise posts sent to your inbox.

 

Your Turn

 

What changes have you made to your blog recently?

 

Please share in the comments section.

 

What changes do you need to make?

 

What trends do you see developing in 2021?

  1. David Boozer says:
    at 9:57 am

    I love it! Got my copy too and will be reading this weekend Ryan! Hope all is good down south, and look forward to those “longer” posts, I love to read’em…

    • Ryan Biddulph says:
      at 10:27 am

      Hi David,

      Thanks so much for picking up a copy!

      All is good here. Beach life agrees with us. Doggies, walks on la playa, good food and a relaxing vibe in Panama make for a neat experience. I hope all is A-OK in your Pacific Northwest paradise. We intend to get out that way when we eventually return to the States.

      Thanks for the feedback. I genuinely enjoy writing ’em so I will keep ’em coming.

      Ryan

  2. Donna Merrill says:
    at 10:19 am

    Hi Ryan,
    I’ve made changes like you have. I’m more focused on my email list than ever. I had to streamline my list because I want buyers on there. I love my list and will give them more information than my blog. I love it when people ask me questions from my list and I can give them the answers
    This year I’m focused on adding some affiliate products. I’m having a blast with that one. When I find something that will make my life easier, I do want to share it with others. I don’t want to slap offers all the time, but at least 30% of the time.
    I just completed an ad campaign for an affiliate product, but some folks migrated to my blog and purchased my products. I had a wonderful conversation via email to these few folks asking them how did you find my product? They all looked me up and seen my blog.
    I must be doing something right lol
    -Donna

    • Ryan Biddulph says:
      at 10:25 am

      Hi Donna,

      Congrats on your success! I saw that 50 folks update on Facebook; absolutely awesome.

      I am doubling down on my list big-time. Learning from you and seeing the value in connecting via email nudged me. But lessening reliance on social media urged me to get serious about engaging my list, too.

      Good idea on affiliate products. I intend to take less pressure off of selling my stuff solely to help my readers with a wider, more diverse library of products and services. Plus I do not need to be creating eBooks or products routinely if other bloggers and marketers are creating and I am just offering their stuff as an affiliate.

      Blogs are powerful trust-builders Donna. I see my blog as a vetting tool. People vet me to see what I know and how I can help them, through my blog.

      Yep; you are doing plenty right!

      Ryan

  3. Vishal Meena says:
    at 10:31 am

    Hello Ryan!
    Helpful, compassionate, empathetic, inspiring, beneficial these all things make a reader 101% satisfied. really amazing post, Got to learn something new.

    Thanks and regards
    Vishal Meena

    • Ryan Biddulph says:
      at 3:08 pm

      Hi Vishal,

      I love all of these qualities you mention bro. Being these helps bloggers to succeed because being helpful, compassionate, empathetic, inspiring and beneficial makes for a happy readership, for sure. I just enjoy helping people and connecting with folks. Holding these simple intents allows you to honor trends in 2021, or, during any year.

      Thanks my friend 🙂

      Ryan

  4. Nikola Roza says:
    at 3:16 pm

    These will all prove to be beneficial changes for your Ryan, going forward. Especially writing longer content and optimizing it better.
    With your writing output and strong authority your blog already has, many a new traffic door well be opened to you.
    You’ll see:)

    • Ryan Biddulph says:
      at 3:31 pm

      Hi Nikola,

      Much appreciated buddy, coming from a pro’s pro like you.

      Simple changes patiently applied create immense returns long term. But even short term, I am seeing those new traffic doors you speak of opening up before my very eyes. Readers and commentors flowing in from different countries, through different sources. Such is the power of being more thorough and targeted with your approach.

      Ryan

  5. Anthony Gaenzle says:
    at 7:58 pm

    The concept of ownership is so important. Social media is great, but we are basically renting space there. Your blog is owned by you, and you control every aspect of it. If you create something great, you can invite people in and they will keep coming back. I’m a huge fan of the changes you’re making. Going to sign up for the newsletter now!

    • Ryan Biddulph says:
      at 9:25 pm

      Hi Anthony,

      Thanks much 😉

      Ownership is simply the way to go. Social media sites became huge because the site owners only thought about ownership. We need to do the same to control things, to run the show and to show the same level of posture exhibited by these titans. Not always comfortable to do but the long term benefits definitely outweigh a few moments of discomfort.

      Ryan

  6. Tanya says:
    at 8:37 pm

    Hi Ryan, that was a very helpful informative post. I have thought about starting a blog for awhile, your content helps so much! It really is a new shift where people now are realising the importance of ownership of their online real estate and data. Cheers, Tanya

    • Ryan Biddulph says:
      at 9:29 pm

      Hi Tanya,

      I am so happy to help 🙂

      People genuinely are realizing the power in ownership. Anyone can invest a small amount of money in a domain and hosting to own their own piece of online real estate. Owning your site lets you make the rules. Being able to call the shots gives you complete control over your brand, monetizing and blog voice. From there, infinite possibilities arise.

      Let me know if you have any blogging questions concerning getting started Tanya, OK?

      Ryan

  7. Jason Andrew says:
    at 9:32 pm

    Hi Ryan
    I think one big lesson 2020 taught us is about change.

    Things change, in the past social media was a great way to drive traffic to our blogs, now unless you are an influencer with a huge following the results are lackluster at best.

    Having our own audiences that look forward to reading our helpful content is the way to go now in my opinion.
    Good Luck everyone.
    Jason Andrew

    • Ryan Biddulph says:
      at 8:25 am

      Hi Jason,

      Agreed 100% buddy.

      Social media traffic wanes because of change that you mentioned. Life changes. Blogging changes. We may as well bring the conversation, content and control to sites and email lists we own. Having our own audience ready and waiting for our new posts and new emails is like having built-in success, independent of Facebook, Twitter, YouTube and even Google. This way, you may drive 5 to 10 or 20 people through those 3 channels daily, but still succeed for the 1000’s of targeted readers who follow your blog through your email list or by bookmarking your domain name.

      Ryan

  8. Shoaib Khan says:
    at 5:19 am

    Hello,

    The thing you describe here is so important. The thing that attracts me most is Less frequent postings to let post reach grow organically.
    I want to know more. As social media concept is also fabulous.
    In the end, you added many things to improve me in blogging.

    Thank you

    • Ryan Biddulph says:
      at 8:21 am

      Hi Shoaib,

      Letting posts simmer helps things grow organically because more readers see your content, if you allow enough time for them to see it. Take this post; I published it on Friday and emailed my list. I will allow readers – old and new – to see it, to read it and to benefit from it until at least Tuesday or Wednesday, when I publish my new post. Now I give busy readers 3, 5 or 7 days to read my most recent post before publishing new content. I want all of you rocking readers to be able to see, read and benefit from all of my blog posts going forward.

      Thanks bro 🙂

      Ryan

  9. Jan Verhoeff says:
    at 10:13 am

    Hindsight 20/20? I find it amazing how many bloggers have shifted their dynamic and added something more valuable to their program. Life changes definitely have a lot to do with all of this, but the reality – we all changed last year.

    The dynamic for living changed last year.

    Ryan, as always, you’re leading the pack on this trail of change.

    The process of leaving social media may come up eventually, but I’m actually rather comfortable blogging my concepts, ideas, and strategies and still sharing the posts on social media. Great marketing.

    Of course, my list is a constant resource for marketing my blog posts – and it works better than any other resource. I hope everyone is plugging into the lists. They are incredibly helpful!

    • Ryan Biddulph says:
      at 11:14 am

      I too am using social media a bit these days because engaging 1 to 1 on FB and Twitter still creates some traffic and profits. No sense migrating completely if our readers, customers and clients still use these channels, right? As for list-building, goodness I am tapping in more than ever Jan. No better resource exists. After publishing my post and email campaign yesterday a reader or two responded within minutes. We simply have no superior way to communicate our blog message with readers.

      As noted; life changed big-time for us in 2020. Now is the time to flexibly adapt to better serve readers and to accelerate our success in the process.

      Ryan

  10. Khun Greg says:
    at 2:46 pm

    Another epic post Ryan.

    As Buddha taught, All things are impermanent.

    Change is a good thing, it helps us to grow into the person we were meant to be. We should all look at life’s lessons and grow from them.

    With all due respect to the people of Texas who didn’t deserve mother natures wrath combined with their leaders incompetence of course.
    God bless Texas.
    Khun Greg

    • Ryan Biddulph says:
      at 5:29 pm

      Change is the single worldly constant Greg. Being flexible lets us meet who we really are, through change. I never would be where I am now unless I changed dramatically to evolve into a dude who thinks, feels and acts unlike most folks. Changing felt super uncomfortable but the lessons I learned as I made big – and little – shifts have been invaluable.

      Ryan

  11. Lisa Sicard says:
    at 3:08 pm

    Hi Ryan, oh yes, big changes past few months. I even eliminated my social share buttons on my blog and just have the RSS feed along with a new offer for subscribers as well. When things change we have to change along with them. I’m sure you will notice an increase in traffic. It really has been amazing how quickly things have been changing with social media and it affects blogging and all forms of communication today.

    • Ryan Biddulph says:
      at 5:26 pm

      I dig it Lisa. I love your posture. I am engaging 1 to 1 on social but am full onboard with your list-building and RSS foci because why wouldn’t we divest ourselves from social media, with all the chaos unfolding in those parts? I am noting a boost in traffic already with a few new readers finding my blog and sharing comments. Things are changing fast; we better change with change to accelerate our blogging success.

      Ryan

  12. Dhruvir Zala says:
    at 5:00 am

    Hi Ryan, just like many bloggers, I too see great potential in the email list. You are totally correct when you say “OWNERSHIP”.2021 is the year of the authority blogs and we can take benefit of this by creating our own ecosystem of readers through the email list.

    This was a valuable read. I think every blogger should read it.

    Let me share it 🙂

    • Ryan Biddulph says:
      at 8:59 am

      Thanks much Dhruvir brother. We are learning how owning it all is the way to go per our blogs and lists. Anything else simply builds other entrepreneur’s real estate. This is OK for some light engaging on sites other than our blogs but it makes sense to create and connect mainly through real estate we own; aka, our self-hosted blogs and email lists. Think like an owner to become a successful blogger.

      Ryan

  13. Mudassir says:
    at 11:40 am

    Fabulous ryan!! I’ve been observing the changes you embracing recently and your new experiences. In terms of SEO numbers, your blog is already one of the champs. Adapting SEO-optimized content strategy going to help you reach more audience organically and build more authority for sure, as you already have built loads of quality backlinks!! I can’t wait to see you grow SEO’ically.

    Please also consider (non-amazon) affiliate income stream too, as it can generate you easy-passive cash with already existing content. It has been amazing following you and learning from you, ryan. Enjoy Panama beach walks!!

    • Ryan Biddulph says:
      at 1:28 pm

      Mudassir that feedback is deeply appreciated bro. Thanks for nudging me in this direction because opening new affiliate channels – especially via content I already have published – is easy, passive cash. Genuinely, my journey going forward is almost 100% in working with what I have blogging-wise and monetizing-wise, then publishing a new blog post here and there. We have ample opportunities to profit not by creating new content linked to established income streams but by updating old content and add new income streams. Thanks my man!

      Ryan

  14. Mark Newsome says:
    at 1:52 pm

    Very well stated coach.

    And you have definitely provided some extremely helpful
    insights into five extremely solid trends for us to
    not only be mindful of.

    But fully embrace as well. While they’re all solid.

    Numbers 3 & 4. As well as your extremely valuable insights
    with regards to social media are spot on.

    Thanks so much for sharing.

    • Ryan Biddulph says:
      at 2:19 pm

      Thanks much Mark 🙂 I am doing my best to honor trends and to also open things up income stream wise too. I can better give you a wider range of solutions while prospering accordingly as well. Win-win scenario for all of us.

      Ryan

  15. Pete Evering says:
    at 10:49 pm

    Very well said Ryan, the article and tips has a point of view and I will take note that. I am also new to blogging and I am researching some tips on how to start my vlog crawling it to other web pages. Keep on sharing!

    • Ryan Biddulph says:
      at 10:10 am

      Awesome Peter. I am happy to see you dive into vlogging. If you have any questions do let me know, OK?

      Ryan

  16. Lauren says:
    at 8:09 pm

    I found this post really interesting and insightful about blogging trends. Thank you for sharing your thoughts.

  17. peter john says:
    at 1:04 am

    thank you or sharing this blog ryan.keep posting this type of blog its really helpful to everyone

  18. Abhijit says:
    at 2:37 am

    Hey, these are quite good tips to be remembered while writing a blog, being a newbie this post is highly worthy for me. Thank you, sir!

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