Social media has been good to me in many regards.
I made many blogging buddies through the platform.
But I finally see sites like Facebook and Twitter truthfully.
Social media sites are 100% designed to keep you on social media sites 100% of the time and 100% designed NOT to send you to blogs. Think about your last social media visit. Did a sidebar ad point you to Blogging From Paradise, courtesy of Facebook owners? Did Twitter direct you to buy one of my eBooks on Blogging From Paradise, based on the kindness of Twitter’s owners?
Of course neither scenario ever unfolded because Facebook is entirely engineered to keep you on Facebook and not to send you to Blogging From Paradise.
Do you see social media sites like this? Or do you actually believe Facebook and Twitter want to send people to your blog? Have you seen evidence of this? Do you spot Facebook trying to keep Facebook users on Facebook? Or do you spot Facebook trying to send Facebook users to your blog?
I have no issues with Facebook, Twitter and their business models. But I finally clearly realized that spending moments on Twitter and Facebook daily makes the most sense for me because minus making a few friends on these sites, why in the Hades would I spend more than a few moments daily on websites clearly designed NOT to send anyone to Blogging From Paradise?
I am in the Blogging From Paradise business. I need to spend most time helping people through my blog and helping bloggers through their blogs with guest blogging and genuine blog commenting. Doing these things always brought me the greatest success. Not doing these things always held back my success.
I do not hate on Facebook and Twitter for keeping users onsite and for not sending users offsite. I am actually beginning to adopt their business model a bit more closely by:
- keeping comments open
- building my email list actively
- linking to popular blog posts
- linking to related blog posts
Point blank; I admire Facebook and Twitter, learn from these iconic brands and appreciate the blogging buddies I made on each network. But just because I admire social media, learn from the brands and appreciate each site does not mean I will spend more than a few moments on each site, moving forward.
Social media is not the enemy. I wrote this eBook to help you use social media in a volatile world because accessing a connecting agent helps human beings. However, seeing social media as an entity designed to keep users onsite and not to send users to your blog quickly reveals that spending most time on your blog and blogs in your niche promotes your blogging success.
Light Bulbs Unfollows then….Huh?
Light bulbs popped up above my head the week prior. I began unfollowing everyone on Twitter. I began unfriending almost all people on Facebook. But in the next moment I said to myself:
“Why am I spending time on Twitter and Facebook unfollowing when I can just delete the apps and spend that time writing helping content on Blogging From Paradise that helps me drive traffic, helps you as a blogger, positions me to grow my business and allows me to build relationships with my readers?”
Think like a professional blogger even if you are an amateur blogger. Think like an owner. Think like Facebook owners. Think like Twitter owners. Spend most time on your blog and blogs in your niche. Keep people on your blog. Do not send them anywhere else unless they will buy something you created through a digital storefront. I send people to Selz, Gumroad and perhaps a third party ad network here and there. That’s it.
Give readers oodles of content to read. Give them eBooks to buy. Give them courses to buy. Build your email list so readers come back to your blog often.
I even considered removing social share buttons to stop sending people to Twitter and Facebook, away from Blogging From Paradise. I realize the massive user base on each site but am beginning to build a bigger user base here, organically, through my blog content, through guest posts and through blog comments. For now, the social media buttons remain. But I will intuitively feel this one out moving forward. For you, this means subscribing to my email list and bookmarking Blogging From Paradise to keep connected with me, to get helpful blogging tips and to divorce yourself from social media.
Be a blogger. Spend most time on your blog. Spend a decent chunk of time on blogs from your niche. Spend little time on social media because they have no interest in sending people to your blog.
If 100% of their business model seems to be keeping people onsite, why would a blogger spend much time there?