8 years ago I made a mistake.
I wrote and self-published:
I sold a handful of copies through a quick surge. Seeing this positive feedback signaled that I was on the right track.
But then I made an error. The ego told me to remove it from Selz to self-publish through Amazon. We know the reasons: size of audience, trust factors, peer review system….yadda yadda yadda.
I proceeded to write and self-publish 126 eBooks through Amazon.
Some muted success found me through modest sales. I self-published a few fleeting best sellers.
But I ignored my intuitive pull to keep all eBooks on Selz. I also erred in self-publishing too high a volume of eBooks to effectively promote.
A few months ago, my intuition guided me to:
- pull all 126 eBooks from Amazon
- upload just a few eBooks to Selz and Gumroad
for these reasons:
- my intuition told me to do it; the intuition knows only the truth
- higher commissions; Amazon commissions are too low for rich, detailed blogging manuals
- more lax rules and regulations concerning self-publishing and promoting
I only uploaded a few eBooks to each seller. I intend to give every manual the attention it deserve. Oh yes; now I call each a “manual” based on the feedback from my friend Morris Grand. He noted how these were full guide, in-depth, detailed manuals to get you from the beginning to end goal. Instead of promoting a perceived thin eBook I offer beefy manuals because a Kindle is something cheap you sell for 99 cents on Amazon and a manual is a rich, detailed, thorough, soup to nuts guide you sell for $10 or $20 on another platform.
Shout out to my friend Mudassir Ahmed for giving me this blog post idea. He searched for my eBooks on Amazon recently and could not find any. Good! I have destroyed the evidence 🙂
I am grateful to Amazon. The platform gave me an opportunity to both self-publish and sell eBooks. But observing my mistake truthfully guided me to access the prior beliefs I had clung to regarding the platform.
Amazon gives you access to a huge audience but consumes most of your commission. Since I never hacked an Amazon audience effectively for the long haul, the commission trade-off seemed poor. I do not need Amazon’s strong peer review system because I built a large, loyal tribe who trusts my work. Instead of attempting to force myself to get 5 star reviews through Amazon via strangers I will allow the folks who love my blog to promote my Selz and Gumroad manuals to their tribes.
Give Each Sufficient Attention
No one human being can effectively execute a promotional blitz on 126 eBooks in the average human lifetime.
Self-publishing 126 eBooks cultivated my abundance mentality but flooded the market with some eBooks no one saw or bought.
Uploading 6 in-depth, detailed manuals here:
focuses your attention on 6 manuals not 126 eBooks.
I corrected the mistake of overwhelming you – and me – with eBook content. Now you have a few 10,000 to 15,000 word long guides for perusal, study and application.
Less Is More in Some Cases
Selling far fewer manuals gives each manual far more attention.
Giving every manual far more attention allows each to be seen by far more people interested in blogging or self-publishing.
In some cases, less is more.
Creating and Connecting Is Most Important
Spotting my mistakes revealed that once again, creating and connecting is most important.
Creating helpful content and bonding with bloggers influences folks to check out my blogging courses and blogging manuals independent of digital storefronts. If someone loves my blog they will not refuse to buy a manual because it appears on Selz, not Amazon.
Blogging is scaling. Blogging is leveraging. Selling anything helpful tends to be a scaling or leveraging issue more than anything else.
Many bloggers create helpful eBooks or courses. But no one sees the eBooks or courses because bloggers do not create and connect generously enough. Instead, bloggers waste time debating digital storefronts, commission structures and regulations. Meanwhile, the generous creator and connector sells manuals delivered by carrier pigeons.
One lesson I am learning more every day: creating and connecting generously allows everything to flow smoothly with your blogging campaign.